Individual Paper: Strategies to consolidate global operations while keeping key management

IHMN330 International Hotel Management Assignment #2 (individual) Paper

Strategies to consolidate global operations while keeping key management

1

Evaluation Criteria

Marks Awarded

Grading Criteria Required Elements Comments

Academic journals

/10

8-10 excellent 6.1-7.9 good 5-6 satisfactory 1-4.9 below expectation ‘0-Topic absent

 inclusion of a minimum of 10 (ten) relevant articles supporting this paper, 3 of which are academic peer reviewed this is not a separate section in project, rather is documented throughout the project

Overall structural quality

/20

18-20 excellent 15-18 good 11-14 satisfactory 6-10 below expectation 1-5 Off topic 0 Topic absent

 Word processed (1)  double spaced (1)  12-point font (1)  paragraph form, essay style (2)  cover page including organizational

branding (2)  table of contents (2)  proper grammar, correct spelling,

evidence of proofreading (2)  Minimum 1500 words (5)  Complete references of all work of other

individuals, including course notes, textbooks, journals, websites, interviews, proprietary documents within APA citation style. (2)

 Appendices referenced throughout project (2) this is not a separate section in project, rather is documented throughout the project

Introduction

/10

8-10 excellent 6.1-7.9 good 5-6 satisfactory 1-4.9 below expectation 0-Topic absent

 Section clearly identified (2)  Clearly introduces:

Company (1) Brand (1) Purpose of project (overview, future strategies, the importance of employees) (5) Salient points of projects (1)

Research Topic Industry Overview

/10

8-10 excellent 6.1-7.9 good 5-6 satisfactory 1-4.9 below expectation ‘0-Topic absent

 Section clearly identified (2)  Current global overview (2)  2025 Global Overview (2)  Brand country current overview (2)  2025 brand country overview (2)

Research Topic Company & Brand Overview

/20

18-20 excellent 15-18 good 11-14 satisfactory 6-10 below expectation 1-5 Off topic 0 Topic absent

 Section Clearly identified (2)  Company overview (9)

History Main office(s) Year Established Number of properties Number of rooms, Locations (countries) Comparison to competition Analysis of current company situation (financial, reputation, positioning)

IHMN330 International Hotel Management Assignment #2 (individual) Paper

Strategies to consolidate global operations while keeping key management

2

Evaluation Criteria

Marks Awarded

Grading Criteria Required Elements Comments

 Brand overview (9) History Main Office(s) Year Established Number of properties Number of rooms, Locations (countries) Comparison to competition Analysis of current brand situation (financial, reputation, positioning)

Research topic Strategies to develop the brand until 2025

/20

18-20 excellent 15-18 good 11-14 satisfactory 6-10 below expectation 1-5 Off topic 0 Topic absent

 Section clearly identified (2)  Minimum 5 strategies (5)  General explanation of each strategy

(5)  Techniques to implement each strategy

(5)  Relevance of strategies to the brand

(3)

Conclusion

/10

8-10 excellent 6.1-7.9 good 5-6 satisfactory 1-4.9 below expectation ‘0-Topic absent

 Section clearly identified (2)  Complete conclusion answering

purpose and aim of development strategies (3)

 Complete conclusion answering purpose and aim of retaining and hiring key employees (3)

 Final personal analysis (2)

Yes/No

I have read, understood, and am aware that the School of Tourism and Hospitality Management policies apply to this course (i.e. late submission, plagiarism)

Yes/No Submitted in on Moodle no later than the due date

Total Mark /100

Final Grade /35

IHMN330 International Hotel Management Assignment #2 (individual) Paper

Strategies to consolidate global operations while keeping key management

3

List of hotel brands to choose from for your assignment. Only one student per brand. Hospitality Segment

Hotel Brand

Hotel Chain

Country of Origin

First Name

Last Name

Economy Motel 6 Motel 6 U.S.A.

Ibis AccorHotels France

Jin Jiang International JinJiang Inns China

Ginger Hotels Taj Hotel Resorts and Palaces India

Days Inn Wyndham Worldwide U.S.A.

Midscale Hampton Hilton Hotels U.S.A.

Holiday Inn Express IHG U.K.

Premier Inn Whitbread U.K.

Mercure AccorHotels France

Homeinn Home Inns China

Upper Midscale

Novotel AccorHotels France

Park Inn Carlson Rezidor Hotel Group Belgium/U.S.

Dusit Princess Dusit Thani Group Thailand

Just Sleep FIH Regent Group Taiwan

Yitel Home Inns China

Protea Hotels Marriott International U.S.A.

Upscale Cassia Banyan Tree Holdings Singapore

Clarion Hotel Choice Hotel U.S.A.

Hotel Indigo IHG U.K.

Four points by Sheraton Marriott International U.S.A.

Meliá Meliá Hotels International Spain

Pental Hotels Rosewood Hotel Group Hong-Kong

Upper Upscale

Swisshôtel AccorHotels France

Hyatt Regency Hyatt International U.S.A.

Crown Plaza IHG U.K.

Avani Minor Hotels Thailand

Mövenpick Mövenpick Hotel & Resorts Switzerland

Cordis Hotels Langham Hospitality Group Hong-Kong

Le Méridien Marriott International U.S.A.

Canopy Hilton U.S.A.

Luxury Taj Hotels Taj Hotels Resorts& Palaces India

Jumeirah Jumeirah U.A.E.

Aman Aman Resorts Singapore

Kempinski Kempinski Switzerland

Sofitel AccorHotels France

Shangri-La Shangri-La Hotels & Resorts Hong-Kong

Waldorf Astoria Hilton U.S.A.