Information Systems - Social Networking Discussion

12/3/2018 IFSM 304 7982 Ethics in Information Technology (2188) - IFSM 304 7982 Ethics in Information Technology (2188)

https://learn.umuc.edu/d2l/le/content/329020/printsyllabus/PrintSyllabus 1/2

Ac�vi�es

Discussion, Week Seven (7) - Social Networking Discussion Topic

IFSM 304 7982 Ethics in Informa�on Technology (2188)

0 % 0 of 2 topics complete

Discussion Seven - Social Networking

Social networking Web sites create online communi�es of Internet users that eliminate barriers

created by �me, distance, and cultural differences. These sites allow people to interact with others

online by sharing opinions, insights, informa�on, interests, and experiences. Members may use the

site to interact with friends, family members, and colleagues they already know, but that they may

also wish to develop new personal and professional rela�onships on the sites.

Social network adver�sing uses social networks to inform, promote, and communicate the benefits

of products and services, and there are several adver�sing strategies. Banner ads on social networks

can either be displayed to each visitor to the Web site or by using the informa�on in user profiles,

directed toward those members who would likely find the product most appealing. People

frequently make decisions based on input from their close group of friends and adver�sing and use

an individual's network of friends. Company owned social networking web sites allow users to talk

about new products, services, or improvements they would like to see and the company can

implement customer-submi�ed ideas. Viral marke�ng is where users pass along a marke�ng

message to others, crea�ng the poten�al for exponen�al growth.

Many companies are using social media to adver�se, collect informa�on, or gather background on

individuals. Do you think this is ethical?