Strategic Plan Research – Part 1
Reference Figure 1.1 “Identifying a Company’s Strategy—What to Look For” in Ch. 1 of your text.
Actions to strengthen the firm’s bargaining position with suppliers, distributors and others
Actions to gain increased market share or profitability via lower costs
Actions to gain market share via more performance features better design, quality of Customer service, wider product selection
Actions to strengthen
Actions to strengthen market standing and reputation through corporate responsibility and environmental sustainability or programs
Actions to strengthen corporate culture motivate employees and create a productive working environment
Actions to strengthen competiveness via strategic alliances and collaborative partnerships, mergers or acquisitions
Actions and approaches used in managing R&D production, sales & Marketing, finance and other key activities
Actions to upgrade, build, or acquire competitively important resources and capabilities
Actions to capture emerging market opportunities and defend against external threats to the company’s business prospects
Actions to enter new product or geographic markets or to exit existing ones
THE PATTERN OF ACTIONS THAT DEFINE A COMPANY”S STRATEGY