Entrepreneurship & new venture creation

IDEATION

Difference between Creativity and Innovation

Creativity

generate new ideas

Innovation

Process for transforming

IDEAS into

PROFITABLE

SOLUTIONS

2

Idea + successful implementation= innovation

Creativity Innovation

3

Think vs Act Creativity Think from different

angles

Innovation Act around one

set of ideas

4

CREATIVITY IS A KEY PART OF

THE INNOVATION PROCESS

• Generate ideas – that solve a problem

• Create a matrix with scoring criteria to assess these ideas.

• Assess the pros and cons - which idea is the ‘best’ idea for you.

• Constantly generate and iterate on your ideas.

• Get feedback from others.

Idea generation

CAN YOU LEARN TO BE

CREATIVE?

IDEAS

QUANTITY VS QUALITY

HIGH QUALITY IDEA

DIFFERENT, UNIQUE, PROVIDES

GROWTH, REPRESENTS SALES

– PROFIT

We need high Quantity of ideas … to reach Quality

• INSPIRATION vs HARD WORK

High Quality idea

M-Curve – time and Innovation

VALUE

Old

Ideas

New

Solutions

TIME

3R’s process

R (RECORD)

R (RECALL)

R (RECYCLE)

Steps before starting a business

Process

Focus - Challange (Field of interest)

Focus - Challange (Field of interest)

Research

Market, Competitors, Target usage and habits

Research

Market, Competitors, Target usage and habits

Value Proposition

Value Proposition

Target Target

Business Model

Business Model

Ideation Ideation

1st draft Idea Find a NEED Concept Solution Plan

OPPORTUNITY Good ideas

Evaluation

Marketing and Sales Plan

Marketing and Sales Plan

Finance Finance

Organizational

Chart Organizational

Chart

• 1st we need Quantity of ideas

• MULTIDISCIPLINARY Team work

• Respect – there are no bad ideas

• Built on someone else idea

• Describe the idea in detail

Rule of creativity

• Idea – short run deliver service – that AMAZON is not offering at the moment

– How can we have the first clients (SHOPS/RESTAURANTS…) in

our App?

– How can we have our first Final Clients (Users of the app)

– How can we get user friendly app?

– How can we deliver that fast?

– How can we get feedback?

Glovo

• How can we make pizza for all type of people

• Pizza for people that lives in another planet –

– Pizza that is for aliens - green

• Pizza that is Green

• Green PIZZA for VEGETERIANS -

Ideation

• How can we engage Children to eat vegetables

• GREEN DOUGHT PIZZA WITH VEGETABLES

Ideations

Quick

idea

here

Quick

idea

here

Quick

idea

here

YES BUT

YES AND

Tips for Filling Out the Bulbs

Write as

much detail as possible

so others can

understand. Add extra

information

for

clarity.

Take this seriously!

Your ideas may be

reviewed by other

people and shared

with others.

Write MORE

than 1 - 2 words.

1-Word Ideas

• A list of questions around our challange

• HOW MIGHT WE ?

Generate a Question BANK

• IMPROVEMENTS - SCAMPER

– Product / Service / Distribution / Social Media

• DISRUPTIVE – WORD ASSOCIATION

–Completely different

Ideation techniques

SCAMPER

• Question Bank

• How can I develop a user friedly app?

• How can I make my shopping app well known by the final clients?

• How can I get good reviews on my app?

• How can I generate profit from my app?

Challange – How can we make the

shopping experience more efficient?

• Substitute

– Add Advertising instead of Info about my products at the visible place.

• Combine

– With another healthy products company

• Healthy Shopping List

– With budget information

– With Membership – scan and know calories!

• Offering the app to NUTRITIONISTS

• Adapt

– For different type of diets –

• Offer to different type of doctors – Diabetes…

– Multilengual

• Help foreigners - shopping list for a country – Where to find the products

• Modify

– Per week – to modify the look and feel every week

– Light – no storage issues

How can I generate profit from my app?

• Put in another use

– For doing the order to the supermarket

• App/section in the supermarket website

– Menues – recipies – order

– Introduce our own recipie

• Famous recipies

• Exclusive recipies

• Eliminate

– Steps for the user

– Eliminate annoying advert – Membership is the profit

• Reverse

– Video – invite you to develop the shopping list from that

Efficient shopping list

• Question Bank

• How can we

– Make it more popular?

– Make it good ratio value for money

– Make it sustainable?

– Make it animal frendly?

– Make it more diverse – more types of cuisine?

– Make it ecologicaly friendly?

Challange – Restaurant

How can we make a multicuisine restaurant work

more efficiently?

• OTHER WORLDS – Clothing / Plastic industry / Cinema / Tourism

• Tourism – Hotels ANOTHER W – OUR WORLD – Recycle paper

– Ask if you want to re-use the towel – ask people to bring their own gass/

– Use solar energy

– Wind energy

– Trainings to staff

– Asking their suppliers to be eco-friendly –

– Communicating eco-friendluy to their clients

– Rising trees in the area

– Water and energy sensibilization to guests - Reduce transportation – own vegetables

– Booking in advance – ordering in advance – Reduce waist !!

How can me make it ecologicaly friendly

BUSINESS IDEA

HOW CAN WE MAKE

ONLINE ENGLISH

COURSE MORE

APPEALING FOR

ADULTS?

• How can we obtain better reviews?

• How can we provide interesting materials (videos, content)

• How can we record an english course online ?

• How can we increase the hours people are studying with us?

• How can we know people’s needs?

Question Bank: HOW CAN WE MAKE

ONLINE ENGLISH COURSE MORE

APPEALING FOR ADULTS?

• Combine

– English Course with Excursions

– EC + Chatting and meeting new friends

– EC + Food

– EC + Cleaning the house

– EC + Music lesson

• Collaboration with a Music School that has a lot of reviews

How can we obtain better reviews For our English

course

• Adapt

– Our EC For different City – better reviews in the city

– EC – needs of the students – Business English, Night Life, Exam Prep, Hobbies

– EC – Divice that people has

– Customise the course per Interest

• Ask for the Students that has the Course customised that write a review

•

How can we obtain better reviews For our English

course

• Substitute

– A channel

– The teacher – use a PET is the teacher

– The computer and do the lessons on the phone

– Can I subtitute my lessons F2F and do the lessons LIVE in social media

How can we obtain more Social Media followers for

our English course channel?

• Modify

– The length of the course –

• 1 weekend experience

– Modify the questions I lunch to the students in the feedback

– Modify

EC - Reviews

• How can we reach our clients?

• How can we obtain word of mouth?

• How can we import the product?

• How can we interest people to consume Moroccan food?

• How can we obtain recommendations?

• How can we sell blender and ingedients?

ChHow can we make morocco recipies

accesible for Europeans?

SCAMPER

• Substitute

– FOOD – TRIPS = Talp about Visiting Morocco – food

• Travel Agencies – Organise things for Morocco travellers with the agency

– MOROCCO – for Spicies & Food -

• Food Social Media Channels - Healthy spicies.

• COMBINE

– COOKING & MY PRODUCT

– LESSONS

– BECOME A CHEF

– CHEF SCHHOL – My product

How can we interest people to consume

Moroccan food?

• Adapt

– Recommendations for VEGETERIANS - Recipies for V

– Gluten Free

– Elderly people

– Students – Esay and convenient—

• Modify

– The dist system

– The blender to obtain different…

How can we obtain recommendations

• Eliminate

– The middle man – sell directly

– The official dist channel – sell throgh the person that recommends

• Influencer can sell it?

• Reverse

– Pruct – cooking course or Fisrt Cooking Course and then ai try to sell the product

How can we obtain recommendations

SCAMPER

• Subtitute

– Plastic per Paper

– Menus per QR

– Metal Straws

– Tissues per resusable

– Organic Bins by Blenders – compostage

Restaurant – How can I make it more Eco-Friendly?

• Combine

– Rest + Music

– Rest + Cook School

– Rest + Shop

• Shop that sells Eco friendly ingredients

• Hosehold product – Online

Restaurant – How can I make it more Eco-Friendly?

• Modify order

– Order when you book –

– Ask you to pay online at first

Rest – Eco friendly

SCAMPER

• Chair

• Wine

• Screen

• Bath

• Table

• Lamp

• Book

• Flower

• Octopus • Chest

• Zebra

Random

• towel

• Car • Broom

• Photo

• Lion

• Plane

• Smoothie

• Orange

• Frame

• USB

• Mask

• CAR

– Speed – We answer very quickly our requests / Blender – the right speed – Shippment is fast

– Wheels – reach any place – Good Distribution third party

– Engine – technology – German

– Technology – GPS / Info – Connection with recipies

– Electric

– Noise

– Design – quality -

– Pollution

– Price – Comparison vs other machine – COMPARE WITH THE PRICE OF A CAR

How can we obtain good MOROCCO

BLEND SPICE reviews

• Octopus

–Legs – to reach to different departments in a Company

–Stick hard – Stick to our program – Guarantee of a level – pay at front

–Thowing Ink – speard the word – publishing – generate Content

English Course -

- Innovation

- Uniqueness

- Afordable

Evaluation criteria

• 1st – Challange

• 2nd – Research - OUTPUT

–Facts

–Insights

–LEARNINGS

• 3rd - IDEATION

Steps

• Challenge

– How can I improve the shopping experience?

• Research – DRAFT IDEA (APP to generate Shopping list out of my menues (recipies)) - OUTPUT

– Facts

• 5% of people younger tha 25

• A supermarket in UK is offering the solution online

• https://realfood.tesco.com/curatedlist/5-easy-family- dinners-for-25-october-week-3.html

– Insights – Hate unefficient shopping – LEARNINGS – OPPORTUNITY Project appealing for SUPERMARKETS

Steps

• How can I make it attarctive for the supermarket?

• What are the WINS for the supermarket?

• How can I be in the supermarket Website as an additional service for their clients?

Ideation – Question Bank

• Classify my ideas – 1 (EASY) – 10 (DIFFICUT) – Initial Cost of development – Not important -

– Feasibility

– Seasonality

– Legal issues

– Eco - Friendly

Evaluation Criteria

Options (IDEAS)

Cost - development

Feasibility - Technology

TOTAL

A 9 6 15

B 5 3 8

C 2 5 7

STRONG VALUE PROPOSITION

Best Ideas combined – CONCEPT for a

NEEDS

• PRODUCT OFFER

• EXPERIENCE

• AVOID DISAPOINTMENTS

PROPOSITION TARGET NEEDS

• I NEED

• I ENJOY

• I DON’T LIKE WHEN trying to get the JOB DONE

0 10 20 30 40 50 60 70 80 90

100

Ideal

INNOVATION

Current Solution

Value analysis

• IMAGE

• Description – Value Proposition

–Different elements (combination of ideas)

Concept – Business Opportunity

Efficient Shopping Experience –

Concept

Menu Menu Shopping

List Shopping

List Order Order

You will safe time and money buying the things you need for your recipies

Value Proposition

Your Client will safe time and money buying the things they need for the recipies and this will convert into orders and loyalty

Value Proposition – for supermarkets