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ICCTrainingDesignThinking3.pptx
Designing an Innovative Intercultural Communication Competence (ICC) Training Module
Everyone designs…
When you wake up in the morning and look at the weather…you get dressed appropriately. You just designed your attire for the day, right? I want people to look at the weather of more things…
There is so much clutter in the world that lacks intention. Stop, think, and look critically at the context in which you’re designing to find your way toward intentionality.
Kareem Collie
Design Lead at IBM
Design Thinking: an iterative process of solving problems creatively
DT is nothing but an iterative process of solving problems. It considers human problems across its the whole process and finds solutions that work for people. It’s process-oriented, relatively non-linear and iterative. The entire process starts with understanding the problem, finding and exp
DT has a clear path to lead the innovation process, omitting the sense of ambiguity in terms of process to be followed. It becomes easy to visualize the process and leads towards a common goal.
Scope & Solve problems
Identify areas to innovate
Generate innovative solutions
Applying Design Thinking to Innovate ICC Training
Empathize & Define – you engage in systematic analysis of a cultural group by capturing individual data points and using them to define a problem related to intercultural communication
Ideate – you generate novel, functional, and desirable ICC training solutions that should make sense considering needs and wants of the cultural group.
Prototype & Test – You create a prototype of one of the ICC training solution and test it
Let’s try it out!
HMW Question: How might we help UMass Boston students cultivate a more ethnorelative mindset so that they do engage in appropriate and effective interactions with members of different cultural groups ?
Ideate & Prototype
Ideate: Brainstorm ICC training solutions to address the above question with your classmates
Prototype: Select the most promising solution and create a prototype that directly addresses the identified problem.
An actionable goal
a tangible outcome
Human-centered
Ideation Tecniques > Brainwriting - Using Constraints – “Yes, and!” (10 mins)
Brainwriting (3 mins)
Individually generate as many solutions as possible on a piece of paper – start with wild ideas
Brainwriting with constraints (1 mins)
Individually, generate as many solutions that are inspired by a game. (1 min) – think of board games, childhood games, video games, etc. --
Put one idea per sticky note.
Post each sticky on your white board.
Start discussion as a group practicing “Yes, and!” technique
Instead of dismissing the ideas your teammates shared, push yourself to build on them
(6 mins.)
6 mins individually
5 mins group
11 mins
Prototyping
Make a low fidelity tangible prototype using prototyping materials and to show its functions & how it is supposed to help
any form, from storyboards to rough paper prototypes and even role-playing prototypes that enact a service (aka intercultural comm training) offering.
Storyboard is a visual narrative describing a day in the life of a persona, including how a product (your solution) fits into their life.
A storyboard presents the user’s story in a visual way — similar to a movie or comic.
You can share this storyboard with the target users, walk them through your solution and get their feedback.
It should help your team understand how people interact with your solution in real life, giving you a clear sense of what’s really important to users.
From Ideation to Prototyping
Prototyping (15 mins.)
Create the solution as a rough tangible prototype
Grab any prototyping materials
Create a rough prototype of your solution
David introduces the prototyping activity
Prototyping Cont. (5-10 mins.)
Create a scene/role-play to show how your prototype works
What props help add to it?
Include different functions of the tangible prototype you created
Add any other physical artifacts
What roles are being played?
Assign roles to team members to simulate the environment
Think of what role the user will play in your skit and they will interact with the prototype
ICC Solutions for the HMW question
Cultural Treasure Hunt: Participants explore culturally themed stations, each representing a different culture, and solve cultural-related challenges to progress. It encourages cultural exploration, teamwork, and competitiveness.
This Photo by Unknown Author is licensed under CC BY-SA
6. Intercultural Games (30 minutes):
Introduce interactive games that promote teamwork and cultural understanding. Games like "Cross-Cultural Pictionary" or "Cultural Trivia" can be both fun and educationa
4. Cross-Cultural Role-Play (30 minutes):
Organize a role-play session where participants are assigned different cultural roles or scenarios. They must interact and navigate through common cross-cultural challenges. After each role-play, discuss the experiences and lessons learned
2. Cultural Simulation Game (45 minutes):
Use a culturally-themed board game or activity (e.g., "Cultural Detective" or a custom-made game) that simulates cross-cultural interactions.
Participants work in small groups, each representing a different culture.
The game challenges players to navigate cultural differences and reach common goals
Cultural Treasure Hunt: Organize a treasure hunt-style game where participants explore various culturally themed stations or rooms. Each station represents a different culture and presents a challenge or puzzle related to that culture. To progress, participants must learn about the culture, solve the puzzle, and collect a token or clue. The game promotes teamwork and cultural exploration while making it enjoyable and competitive.
Supermarket Encounter: Create a scenario where participants role-play a visit to a culturally diverse supermarket. Each participant is assigned a role representing someone from a different culture, complete with unique preferences, dietary restrictions, and communication styles. Participants must navigate the supermarket, interact with others, and make decisions while respecting each other's cultural needs.
Cross-Cultural Pictionary: Divide participants into teams, with each team including members from different cultural backgrounds. Create a list of culturally significant words or phrases from various cultures. In a Pictionary-style game, one team member must draw or act out the word or phrase without using any verbal communication, while their teammates guess the cultural significance. This game encourages teamwork, non-verbal communication, and cultural understanding.
ICC Solutions for the HMW question
Supermarket Encounter: In a role-play scenario, participants assume roles from diverse cultures and visit a culturally diverse supermarket. They navigate the store, interact with others, and make decisions while respecting cultural preferences and communication styles.
ICC Solutions for the HMW question
Cross-Cultural Pictionary: Teams with members from different cultural backgrounds play a Pictionary-style game. They must convey culturally significant words or phrases through drawings or gestures without verbal communication. This game fosters teamwork, non-verbal communication, and cultural understanding
Intercultural Empathy Brief (20 pts.)
Due: Wednesday, 10.25 at 11:59pm
Objective: To empathize with the intercultural needs and challenges of a cultural group and identify an “actionable” problem related to intercultural communication.
Step 1: Choose a Cultural Group – START THINKING ABOUT THIS STEP
Select a cultural group you are not very familiar with (e.g., an ethnic community, a racial community, a religious community, LGBTQ+ community, etc.). Use your personal and/or professional networks to have access to these community members.
Step 2: Conduct Empathy Interviews
Conduct min 2 max 4 empathy interviews with members of the chosen cultural group, focusing on intercultural communication issues discussed in the class.
Step 3: Problem Definition
After analyzing empathy interview data, identify a unique problem that can be “addressed” or “alleviated” by a creative, fun, and enriching training activity in intercultural communication. This problem should align with concepts from the course (e.g., stereotyping, cultural bias, conflicting cultural values, divergent conflict styles, different verbal, and non-verbal communication styles etc.)
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