mgmt

1

Zainab Alasfoor

MGMT3900-07

09/08/20

Integrative Case Analysis: Macy’s

Macy’s is an American fashion clothing and accessories company headquartered in New York, United States. The organization was founded in 1858 and was renamed Macy’s Inc. in 2007. The fashion clothing and accessories department deals with women’s and men’s clothing, shoes, home products and furnishings, and dresses (Macy’s). The company is known globally, which makes it the preferred shopping option for consumers. The fashion and clothing company ships its products to customers in countries where it does not operate. Macy’s operates in approximately five hundred and fifty locations. The United States suffices to be the domestic market for Macy’s, which has served its customers for several years. Macy's current brand reputation implies that the corporation is ready to expand to international or new foreign markets.

The international market, where Macy’s can expand its reach, is the United Kingdom. The region's political and economic climate appears to favor the expansion process (Kim and Mauborgne 23-24). The clothing company does not have a location in the region and has been exporting or shipping products to customers. The company can choose to set up a manufacturing company in the United Kingdom or choose to be exporting products to the stores that will be set up in the region. Setting up stores and continuing to import products from the parent country seems to be a viable option that would ensure that the quality of products is maintained. Moreover, exporting products would minimize the cost of setting up a new manufacturing plant. I do not have a role in the company, but if I were a senior member of the sales team at Macy’s. I believe that an expansion to the United Kingdom will be successful.

Organizational Chart

Works Cited

Kim, W. Chan, and Renée Mauborgne. Blue ocean strategy, expanded edition: How to create uncontested market space and make the competition irrelevant. Harvard business review Press, 2014.

Macy's. "About." Macy's, Inc, 2020, www.macysinc.com/about.

Management Team

Financial Analysts

Fashion blogger

Executive Board

Director of Global Sustainability

Chief Sustainability Officer

Chief Operating Officer

Sales Team