assignment
Lesson 1: Fundamentals of Consulting
IBUS 718: Consulting & Organizational Development in the Multinational Corporation
Introductions
SOSB Mymediatones
Pandoodle
SPIN
Professor Dirk Brown
Why do we need to leverage Innovation to create sustainable value?
The world is changing...
Disrupt or be disrupted.
fast.
“Success is a lousy teacher. It seduces smart people into
thinking they can’t lose.” - Bill Gates
Since 2000, 52% of companies in the Fortune 500 have either gone bankrupt, been acquired
or ceased to exist. (2012)
Constellation Research, “Research Summary: Sneak Peeks From Constellation’s Futurist Framework And 2014 Outlook On Digital Disruption”, February 2014
Average Company Lifespan on S&P 500 7-year rolling average
Ye ar
s
The Fault Line
R et
ur ns
( $)
The Fault Line
Investment Earnings Dilution
Out of the Woods
Old paradigm
New paradigm
OLD Paradigm
NEW Paradigm
Time
* Clayton Christiansen
The Innovators Dilema*
Source: U.S. Census Bureau Business Dynamics Statistics
Dr. Dirk Brown
Large Companies Can Innovate Successfully
Sources: www.heritage.org, Terry Miller and Anthony B. Kim, 2016 Index of Economic Freedom (Wachington, DC: The Heritage Foundation and Dow Jones & Company, Inc., 2016) and Legatum Institute Foundation, “2015 Legatum Prosperity Index”, 2015 (accessed December 8, 2015)
Free Enterprise - Rule of Law
- Government Size
- Regulatory Efficiency
- Open Markets
50
55
60
65
70
75
80
85
90
2007 2009 2011 2013 2015 2017
Ec on
om ic
F re
ed om
S co
re
Year
China The World
USA
Singapore
Source: The Heritage Foundation (www.heritage.org)
2010 Economic Landscape
2020 Economic Landscape
0
100000
200000
300000
400000
500000
600000
1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010
United States of America
Source: WIPO
Pa te
nt F
ilin gs
0
100000
200000
300000
400000
500000
600000
1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010
China
United States of America
Source: WIPO
Pa te
nt F
ilin gs
0
100,000
200,000
300,000
400,000
500,000
600,000
1787 1837 1887 1937 1987 2037
U.S. Patent Applications
China
Wolfgang Amadeus Mozart
Michael JacksonPa te
nt F
ilin gs
Section 4 Commutation of Punishment and Release on Parole Article 29 If a prisoner sentenced to life imprisonment or fixed-term imprisonment has shown true repentance or rendered meritorious service during the term of imprisonment, his sentence may be commuted on the basis of the result of the assessment made by the prison. If a prisoner has rendered one of the following major meritorious services, his sentence shall be commuted: (1)having stopped a grave criminal activity of another person; (2)having reported a grave criminal activity inside or outside prison which has
been ascertained to be true; (3)having made an invention or a major technical innovation; (4)having risked his or her life to save others in daily production or life; (5)having made remarkable performances in fighting against natural calamities or
in avoiding or removing grave accidents; or (6)having made other major contributions to the State or the society
Prison Law of the People’s Republic of China
Share of TEA and EEA by region • TEA = Total Early-Stage Entrepreneurial Activity • EEA = Entrepreneurial Employee Activity • Includes people involved in both
Share of TEA and EEA by region • TEA = Total Early-Stage Entrepreneurial Activity, EEA = Entrepreneurial Employee Activity • Includes people involved in both
© <a href='https://www.123rf.com/profile_imagehitasia'>imagehitasia</a>, <a href='https://www.123rf.com/free-images/'>123RF Free Images</a>
6 Skill Areas
"De-construct"
Analyze
Quantify
Develop Hypotheses
Data Development
Communication
SOSB
Mymediatones Pandoodl
e
SPIN
Exercise Hard and Soft Skills
Set Expectations Well!
SOSB
Mymediatones Pandoodl
e
SPIN
Exercise Hard and Soft Skills
Set Expectations Well!
How to Teach This?
How to Teach This?
The core business knowledge and tools are largely the same
Read + Class Participation
Case Studies – Analysis
Case Studies – Strategy
Analysis & Critiques
Client Proposal
Consulting Engagement
(20%)
(15%)
(20%)
(10%)
(15%)
(20%)
Companies Chosen
First meeting
Weekly Updates
Client Proposals
Proposal Critiques
Interim Project Presentations
Final Report Outline
Final Recorded Presentations
Final Presentation Q&A
Your Name: Your Project name: Cont. % You: - 20% Team member: 20% Team member: 20% Team member: 20% Team member: 20%
100% OK
Notes on your group / experience:
Your Name: Mickey Mouse Your Project name: Disneyland for pets Cont. % You: Mickey Mouse 20% Team member: Donald Duck 15% Team member: Goofy 5% Team member: Minnie Mouse 35% Team member: Pluto 25%
100% OK
Notes on your group / experience: Donald Duck’s father got sick and he had to travel a lot back and forth so didn’t have time to do much on the project but he tried hard to help.
Team Effort
Reading and Class Participation (20%)
Module 2
Analysis of the Corporation
Case Study Analysis (15%)
Consulting Proposal (15%)
Feedback to others (5%)
Module 1
Fundamentals of Consulting and
Organizational Analysis
Module 3
Consultant-Client Interactions and Log-Term
Strategy
Case Study Analysis (20%)
Consulting Proposal (20%)
Feedback to others (5%)
35% 45%
5 Phases
of Consulting
Entry and Contracting
Discovery and Dialogue
Analysis and the Decision to Act
Engagement and Implementation
Extension, Recycle, or Termination
5 Phases of
Consulting
Proposal
Entry and Contracting
Discovery and Dialogue
Analysis and the Decision to Act
Engagement and Implementation
Extension, Recycle, or Termination
Proposal Client relationship
Project clarity
Data availability
Entry and Contracting
Discovery and Dialogue
Analysis and the Decision to Act
Engagement and Implementation
Extension, Recycle, or Termination
Client relationship
Project clarity
Data availability
Producing the Presentation
Entry and Contracting
Discovery and Dialogue
Analysis and the Decision to Act
Engagement and Implementation
Extension, Recycle, or Termination
Examples McKinsey
BCG
Bain
Etc.
5 Phases
of Consulting
Entry and Contracting
Discovery and Dialogue
Analysis and the Decision to Act
Engagement and Implementation
Extension, Recycle, or Termination
5 Phases
of Consulting
Entry and Contracting
Discovery and Dialogue
Analysis and the Decision to Act
Engagement and Implementation
Extension, Recycle, or Termination
5 Phases
of Consulting
Entry and Contracting
Discovery and Dialogue
Analysis and the Decision to Act
Engagement and Implementation
Extension, Recycle, or Termination
If I had an hour to solve a problem and my life depended on the solution,
I would spend the first 55 minutes determining the proper question to ask…
- Albert Einstein
Entry and Contracting
Discovery and Dialogue
Analysis and the Decision to Act
Engagement and Implementation
Extension, Recycle, or Termination
• Commitment to a future action (actions) • Constraint on actions available
• Legal: Offer / Acceptance / Consideration • Promises, Offers, Requests
• Explicit and Implicit • Often context dependent
• Understand, clarify, and describe potential consequences
• Don’t assume client has full knowledge • Don’t be afraid to ask “dumb” questions or say
“I don’t know but I will find out”
• Responses to an offer or request • Yes, No, or Renegotiate/Defer • “Maybe”, “We will try”, “We will do our best“
are unclear and subject to misunderstanding
Contract (Commitment)
• Commitment to a future action (actions) • Constraint on actions available
• Legal: Offer / Acceptance / Consideration • Promises, Offers, Requests
• Explicit and Implicit • Often context dependent
• Understand, clarify, and describe potential consequences
• Don’t assume client has full knowledge • Don’t be afraid to ask “dumb” questions or
say “I don’t know but I will find out”
• Responses to an offer or request • Yes, No, or Renegotiate/Defer • “Maybe”, “We will try”, “We will do our
best“ are unclear and subject to misunderstanding
Gain shared understanding of the
Why – The purpose of the engagement
What – The intended outcomes
When – The timeframe
How – The plan of action
Who – The resource allocations
Contingencies & Dependencies
What is the overall intent of a business contract?
What are some things that prevent closure?
Gain shared understanding of the
Why – The purpose of the engagement
What – The intended outcomes
When – The timeframe
How – The plan of action
Who – The resource allocations
Contingencies & Dependencies
• No explicit request (so no promise)
• No commitment (“we’ll see”)
• Miscommunication about fulfillment
• Change in circumstances
• Promisor fails to deliver
• Fulfills the letter but not the intent
• Conditions of satisfaction are revealed late or change during the process
• No explicit request (so no promise)
• No commitment (“we’ll see”)
• Miscommunication about fulfillment
• Change in circumstances
• Promisor fails to deliver
• Fulfills the letter but not the intent
• Conditions of satisfaction are revealed late or change during the process
• Explore the context
• Repeat and reframe
• Explore the edges
• Measure progress
• Communication
How do we address (and avoid) a broken
commitment?
Proposals 10 minute live presentation
Feb. 3, 2023
10+ slides
A. Background • Summarize current situation
B. Objectives / Deliverables • Clearly identify the goals and scope
C. Outline Approach • Propose the methodology / model / hypotheses
to be tested and any success measures • Can include here any initial results or relevant
information or data
D. Outline a resource-based plan • Include both resources and responsibilities • Quantify costs (in this case time) • Define processes (reporting, control, escalation)
E. Define benefits of a successful outcome and potential range of outcomes • Include dependencies and risks (cover yourself!)
Summary of this Lesson In this lesson: • You focused on the importance of consulting in the multinational
corporation in a rapidly changing global landscape. • You also reviewed the 5 phases of consulting and the importance
of drafting a rigorous consulting proposal as the first step. • You started to work on a consulting proposal for a multinational
corporation as the first step in your main group project for the course.
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