analysis 3

Hult Business Challenge - ALP-445

Xiang Zhou

Dr. Thomas A. Poynter

2021/12/2

summary

Project A

The target and any other potential market for IBM should be sensitized about the essence and improvements made as a form of product differentiation. As such, it is important that the target market (gen Z, understand the preferable brands of IBM and help them prioritize purchasing decisions. The prosperity of IBM brands and products in the competitive market are informed by interactive engagement with the Gen Z towards helping them make informed decisions about the products they need. IBM innovation studio will make the brand visible through adverting and marketing approaches to reach many clients. This will be implemented through creation of advertising ads that are embedded on social media pages and other online gathering options. Online advertisement is the most convenient and reliable brand marketing approach that can help reach out many customers within time bound constraints. The advertising approaches can be used to attract the young generation talents by providing offers and discounted prices of the available brands. Most young talents can be realized through social media platforms where advertisement will take the major product sensitization approach.

Project B

IBM client engagement strategies scan be implemented through user experience digital spaces as seen through chatbots. This can as well be improved by direct client assignment through the use of quick response customer care services facilitated with the use of technologies. On another note, customer inspiration will be achieved by the IBM innovation studio project by building sustainable customer relationships through appropriate marketing. Further, healthy customer relationships will help turn the customers into product ambassadors. Therefore, customer base will be expanded on the basis of referrals from existing customers. This will also be instituted through customer peer interaction sessions as a means of assessing customer satisfaction and willingness to remain loyal to the product