Business Plan

IBMINOVATIONSTUDIOBUSINESSPLAN.pptx

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IBM INOVATION STUDIO BUSINESS PLAN

Your Name

Mission Statement

IBM is a worldwide digital firm that helps business embrace technology and digital platforms into their operations and become cognitive enterprises through Artificial Intelligence (AI), Quantum Computing, Blockchain, and Cloud and Services. Innovation is key to IBM

Introduction

Technology is key to the success of any business in the current market

Innovation puts firms and business on the forefront

IBM innovation studio intends to improve on

the designing,

software engineering and

data analytics for businesses

The enhancement of the current innovation and market share is paramount for the innovation studio

Generation Z and IBM

The generation is:

Both practical and skeptical

Brand enthusiasts

In brands, Generation Z is focused on:

Authenticity

Transparency

Diversity

Purpose and

Personality

IBM is considered for providing tech services that fits into the needs of the generation

Innovation Studio’s Impact on Generation Z

Provide best texting experience

Improved interaction through video chatting

Secure messaging and communication encryption

Enhanced relationship experience through transparency

Innovation and young talents Attraction

Tracking the progression of skills among young people

Reducing time of gaining competency in the field

Enhancing a proactive program that focuses in minimizing the skills gap

Delivering a personalized, digitalized learning experience that aids in engaging and growing the best IT talents

Promoting content creation among the young

IBM Innovation Studio and Client Engagement

Making brand innovation relatable and meaningful

Using push notifications for the current and prospective customers

Focusing on customer retention through follow-ups and providing feedbacks

Sharpening the company’s social media marketing platform

How IBM Innovation will Inspire Clients to do Business

Being more human and make use of real, common language and insert some personality

People like people, and the more we can tell we’re talking to a real person that has similar experiences, the better we feel

Listening to customers to ensure that we understand what our customer want

Asking questions and listening will truly take the guesswork out of business decisions

Until we listen, we really don’t know if our innovation is even important to our customer

Ensuring that keeps her world. Much of today’s customer frustration comes from a company’s failure to honor its commitments

The innovation studio will engage in the re-evaluation of the promises your company is making and hence ensure the struggles to meet customer commitments is minimized

Innovation Studio as a Lighthouse to “New IBM”

Creation of more innovation jobs among young people

Improved banking and financial institution security through enhanced lab and accelerators

Provide attractive opportunities in the ICT sector across many countries in the world

Enhance customer satisfaction through frequent customer feedbacks and follow-ups

Enhancement and promotion of digital businesses and cognitive intelligent with big data

Ways IBM can Show Technologies to C-Suite Customers

Instilling confidence among the C-Suite clients that innovation is cost effective and that their businesses will not be disrupted

Engaging the C-Suite client to help them understand the cause-and-effect relationship between innovation and customer success, operational efficiency, and business growth

Providing illustrations on how digital transformation could potentially deepen engagement with customers or help create a more personalized experience for them

Passing Message Using Innovation Studio Setting

Show alert to display messaging alert based on specific conditions

Sending text/mail messages to one or more customers using the new IBM innovation studio

Sending messages by using a defined template to one or more users using the IMB innovation studio

Key Features of Innovative Studio Setting

Collaboration

Teamwork through collaboration. Collaboration is the ability to think together and to act on complex projects. Thinking together is open innovation.

Ideation

Through the involvement of local and second-stage businesses and expansion of businesses which has a huge utilization of innovative ideas

Implementation

Implementing new and innovated ideas through a robust support program. The studio will utilize technology and innovation to document market strengths

Value creation

Engaging in value creation for businesses through incremental improvements to existing products, the creation of entirely new products and services, or reducing cost

Scaling IBM Innovation Studios Locations

Engaging key employees across the locations during the implementation process

Use of teleconferencing to enlighten key players in the innovation department of various outlets of the company on a timely manner

Upgrading company systems and software with the addition of innovations

Training of the key personnel of the company to assist in the scaling up process

Financing the Innovation Process

IBM Analyst’s license

The innovations will be financed through licensing of the upgraded software

Since licenses are renewable, IBM will generate continuous cash flows that will support the innovation program

Thank you

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References

Chen, Y., & Roldan, M. (2021). Digital innovation during COVID-19: Transforming challenges to opportunities. Communications of the Association for Information Systems, 48(1), 3.

Chesbrough, H. (2006). Open business models: How to thrive in the new innovation landscape. Harvard Business Press.

Harvey, P., Tatar, A., Imai, P., Wong, L., & Bringuier, L. (2021). Evolutionary Autonomous Networks. Journal of ICT Standardization, 201-228.

Krot, K., & Lewicka, D. (2011). Human side of innovation-individual and organisational environment-related aspects: the case of IBM. International Journal of Innovation and Learning, 9(4), 352-371.

Marshall, T. E., & Lambert, S. L. (2018). Cloud-based intelligent accounting applications: accounting task automation using IBM watson cognitive computing. Journal of Emerging Technologies in Accounting, 15(1), 199-215.

Rayside, D., Litoiu, M., Storey, M. A., & Best, C. (2001, November). Integrating SHriMP with the IBM websphere studio workbench. In proceedings of the 2001 conference of the Centre for Advanced Studies on Collaborative research (p. 14).

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