Business Plan

IBMInnovationStudio-HultBusinessChallenge-OpeningPresentation7thSept1.pdf

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IBM Innovation Studio

Hult Business Challenge

— IBM Innovation Studio Team

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Agenda

Our Journey together 00 Our Team 01 Our Timeline 02 Your High-level Challenge 03

This is IBM 04 Our History 05 Our Future 06

This is the IBM Innovation Studio 07 Our Worldwide Footprint 08 Our Capabilities 09

This is your Hult Business Challenge 10

Our Team

Wolfgang Rodler

Leader Munich Studio

David Pass

Leader London Studio

Samuel Lee

Global Transformation Lead

Sally Lunn

Client Engagement Leader London

Keeley Lundquist

Global Talent Leader

Sophia Greulich

Client Engagement Leader Munich

Our Timeline

Term Week Date Time Event

Week 1 07 September 2021 6-730pm BST Kick-off

Week 5 4 Oct and/or 5 Oct TBC Touch point 1

Week 9 4 Nov and/or 5 Nov TBC Touch point 2

Week 14 10 December 2021 2pm-5pm BST Final presentations

Your Challenge

How can the IBM Innovation Studios make a significant contribution to the branding, reputation,

and sales of IBM in the markets?

This is IBM

This is IBM … … a global cloud platform and cognitive solutions company, operating in more than 175 countries

… serving clients around the world since 1911

… an integral part of the UK economy

… one of the largest technology employers in the country

Innovation. Integrity. Trusted Partner. Problem Solver.

What we want to be known for ……

IBM Diversity

Inclusion

#strength

What we want to be known for ……

IBM is… for everyone, every day

IBM Innovation Studio

Our IBM Innovation Studio Worldwide

The twenty IBM Innovation Studios

serve customers globally and offer a

wide range of expertise for

industry & solution explorations as well

as hands-on workshops.

Our IBM Innovation Studio Capabilities

Innovation Studio Capabilities

IBM Technical & Industry SMEs

Experiential Spaces & Hospitality

Rapidly built Proof of Concepts & Demos

Immersive & Interactive Content

Design Thinking + Expert Facilitation

Engagements Digital & In-Person

Events Industry Explorations Client BriefingIBM Garage Framing Post Sales Workshops

Experience the Art-of-the-possible

Use case identification or generation

Multi-client events

Evolve your idea with Enterprise Design Thinking workshops

Learn about our technologies in a hands-on building session

Create a prototype with the IBM Garage Methodology

Generate functional ideas in a Hackathon

Readiness Assessment

Agile development for production to its full potential

Consulting Engagement

Inspire Build Scale Envision the future Iterate to MVP Scale to market

Co-Create You build with us We build with you We build together

Engage the Ecosystem

We work together with you on your digital reinvention journey

Your Challenge

Your Challenge How can the IBM Innovation Studios (formerly known as IBM Client Centers) make a significant contribution to the branding, reputation, and sales of IBM in the markets? Prepare a business plan that incorporates the following questions:

A) How can the IBM Innovation Studios help to improve IBM's image within Gen Z?

• What does IBM currently symbolize in the market for Gen Z?

• How can the Innovation Studios help to make IBM more visible within Gen Z?

• How can the Innovation Studios attract young talent?

• How can the Innovation Studios be a "lighthouse" for the "new IBM"?

B) How can the IBM Innovation Studios drive business for IBM by engaging clients?

• How can the IBM Innovation Studios inspire clients to do business with IBM?

• What new, exciting and engaging ways can IBM show technologies to C-suite customers?

• How can they get their message across using their innovation studio setting?

• How could an innovative, virtual or hybrid set-up look like?

C) How can your proposed ideas and solutions be scaled through 20 IBM Innovation Studio locations globally?

• Draft a business plan to scale your ideas through 20 IBM Innovation Studio locations worldwide

• What innovative ways could IBM use to finance such projects (e.g. licensing, partnerships...)?

More inspiration

Find more information on this website:

https://www.ibm.com/ibm/clientcenter/index.shtml

Here are all of our Innovation Studios:

https://www.ibm.com/ibm/clientcenter/all-centers/

This is IBM:

https://www.ibm.com/marketing/uk-en/this-is-ibm/

https://www.ibm.com/ibm/clientcenter/index.shtml

https://www.ibm.com/ibm/clientcenter/all-centers/

https://www.ibm.com/marketing/uk-en/this-is-ibm/