Business Plan

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IBM Innovation Studio

Hult Business Challenge

— Information Package

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Our Journey together

Our Journey together 03 Our Team 04 Our Timeline 05 Your High-level Challenge 06

This is IBM 07 Our History 08 Our Future 09

This is the IBM Innovation Studio 44 Our Mission 47 Our Value Proposition 48

This is your challenge 58

Our Team

Wolfgang Rodler

Leader Munich Studio

David Pass

Leader London Studio

Samuel Lee

Global Transformation Lead

Sally Lunn

Client Engagement Leader London

Keeley Lundquist

Global Talent Leader

Sophia Greulich

Client Engagement Leader Munich

Our Timeline

Term Week Date Time Event

Week 1 07 September 2021 6-730pm BST Kick-off

Week 5 4 Oct and/or 5 Oct TBC Touch point 1

Week 9 4 Nov and/or 5 Nov TBC Touch point 2

Week 14 10 December 2021 2pm-5pm BST Final presentations

Your Challenge

How can the IBM Innovation Studios make a significant contribution to the branding, reputation, and sales of IBM in the markets?

International Business Machines

Intro Presentation

Over 100 years of contributing to world-changing progress.

1899 1928 1969 1973 1979 1981 2016

First female employees and people of color

Optimization of global railways

Apollo 11 Moon Landing

Earliest version of the ATM

Magnetic Stripe

UPC Barcode

Excimer Laser Chirurgie

Online Apple Pay Funktion

2019

Quantum Computing Q

Today, IBM is the only company bringing together: Technologies, Industry Expertise, Trust and Security.

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Lorem ipsum dolor sit amet donec quam felis ultricies nec eu pellentesque pretium quis sem. Nulla consequat massa quis enim.

Fit for the future with cloud

– Cognitive systems augment human intelligence, allowing faster and more informed decisions.

– They learn at scale, reason with purpose and interact with humans naturally.

– Cloud Computing provides a reliable platform for innovation and business value.

– These new technologies are embedded into and enrich our base offerings (IBM Power, IBM Z, IBM Storage etc.)

– This is all underpinned by IBM Security.

Digitization and Cognitive Era: Cognitive solutions and cloud platforms transform whole industries.

IBM is helping businesses usher the next digital chapter to become a Cognitive Enterprise through Artificial Intelligence (AI), Quantum Computing, Blockchain, Cloud and Services.

IBM Watson, IBM’s AI platform, helps industries think smarter, act faster, and accomplish more.

Just follow your nose: Together with IBM Research, Symrise, the world's leading manufacturer of fragrances and flavors, has developed the Philyra AI system. It learns from fragrance formulas, raw materials and historical data as well as industry trends and suggests its own scent creations.

IBM Watson

IBM supports even in times of crisis:

In the ongoing COVID-19 pandemic, information can change every hour. With the help of IBM Watson Assistant, the contact options of the medical on-call service 116 117 can be extended by a virtual assistant and frequently asked questions about COVID-19 can be answered immediately, always up-to-date and reliably.

Together with DLR Space Management and Airbus, IBM has helped develop the Crew Interactive MObile CompanioN (CIMON®). The goal: to make him the first recognized and valued crew member aboard the ISS with the help of Watson’s artificial intelligence.

IBM Watson

Solving the unsolvable: For problems above a certain size and complexity, quantum computing could spur the development of new scientific breakthroughs.

The Fraunhofer Gesellschaft and IBM agreed to set up a partnership that will advance research in the field of quantum computing in Germany.

IBM Q

IBM Blockchain drives trust and transparency across networks by creating a fast and secure way for business to share data.

TradeLens is a blockchain-based digital shipping platform for global trade, tailored to the global shipping ecosystem.

Members like Hapag-Lloyd get a comprehensive overview of their data and are enabled to act together on international transports.

IBM Blockchain

KAYA&KATO and IBM co-developed textile trust, a blockchain-based platform for transparent documentation of textile supply chains.

With the help of this platform, clients and partners can identify the origin and processing of fabrics at every step of production and distribution.

The whole world is moving to cloud. IBM cloud computing provides fast, on-demand access to shared computing resources and data.

IBM Cloud

IBM and Red Hat are supporting Finanz Informatik (FI) in its strategic agenda with new hybrid cloud solutions and technologies, among other things. This enables FI to consistently develop the production architecture of its OSPlus banking platform and align it with future requirements.

All important health data readily at hand? Techniker Krankenkasse (TK) has developed the electronic health record "TK-Safe" together with IBM Germany. Insured persons can access it easily and securely via the cloud-based TK app. Other health insurance companies also cooperate with IBM on building their electronic patient or health records.

IBM Cloud

Siemens will deploy Red Hat OpenShift for its MindSphere platform, which is used by manufacturing companies worldwide.

It enabes clients to run MindSphere both on- premises and in the cloud. While the on- premises solution provides speed and agility in factory and plant operations, the cloud variant is the choice for end-to-end product support, updates and networking with the enterprise.

Porsche Informatik relies on IBM Storage and Red Hat OpenShift to prepare for new technologies that will enable next- generation B2B applications.

IBM's solution helps effectively manage vehicle data, control costs, and ensure the highest levels of data security and compliance.

IBM Cloud

The introduction of the IBM Public Cloud supports Daimler's digital transformation in the after-sales area and lays the foundation for more flexibility and scalability.

With IBM Cloud Kubernetes Services, Daimler was able to implement its own microservices. Hosting in the IBM Cloud makes it possible to scale flexibly as needed. IBM Hyperprotect Services protect all sensitive data.

IBM Cloud

IBM Services enables IBM technologies like AI, blockchain, quantum, and cloud to transform their businesses.

The Lufthansa Group wants to further improve its processes and customer service. Together with Lufthansa employees, a team of AI experts from IBM Services is working on AI-based solutions, following the concept of the IBM Garage.

IBM Services

IBM Security …

ABB and IBM are working together to strengthen cybersecurity in industrial companies.

Data from event logs from ABB process control systems can be registered with a special data capture and transmitted to IBM's security data and incident management platform. This uses automation and artificial intelligence to help identify security-related anomalies and potential threats.

IBM Security

IBM Good Tech is committed to successfully addressing social, societal and environmental challenges and developing solutions for a better future.

IBM Good Tech

IBM supports African agricultural startups through the Digital4Agriculture initiative. Smallholder farmers are provided with high- resolution weather data to make important decisions with greater confidence.

For example, historical weather data from a tea plantation served as training material, showing how data analysis can be used to increase yields and determine the best time to harvest or use fertilizers or pest control.

IBM and Sustainability

Based on decades of experience in a wide range of industries and expertise as a technology company, IBM has developed a process that supports companies on their way to greater sustainability and clarifies fundamental questions such as:

Where does the company stand?

In which areas can the greatest impact be achieved for the company?

Which goals are to be achieved?

LafargeHolcim and IBM are working together to further develop ORIS - the first digital materials platform for sustainable road construction.

ORIS can reduce project and construction costs for roads by up to a third and CO2 emissions by up to half. At the same time, it can triple the durability and useful life of roads.

IBM und Nachhaltigkeit

IBM Services together with Fortum, developed a solution approach in two weeks to advance the energy transition and enable green mobility.

The world is our laboratory: 3,000 researchers and scientists work in 12 global Research Labs, including one in Zurich, Switzerland. An IBM Research and Development Center is located in Boeblingen, Germany.

IBM Research is home to 6 Nobel Laureates. IBM inventors received 9,130 patents in 2020. Many of these inventions come from the fields of artificial intelligence (AI), hybrid cloud, quantum computing and cyber-security.

9,130

IBM helps companies, industries and professions to transform in a cognitive era.

80% 90% 80% of the world’s largest banks use IBM products to run their systems.

of the world’s travel reservations are processed on IBM systems.

of global credit card transactions are processed on IBM mainframes.

of global retailers are powered by IBM retail solutions.

97%

We IBMers are not only tech people; we are the creators, researchers, communicators, builders, professionals who reinvent daily life. We are driving progress and transformation. For our clients.

We have one purpose: be essential to our clients and to the world. All IBMers do this by living our 3 Values.

Dedication to every client's success.

Innovation that matters, for our company and for the world.

Trust and personal responsibility in all relationships.

For more than 100 years we follow breakthrough, leading workplace policies that are committed to diversity in the workplace.

We have created a workplace that is diverse, fair and inclusive.

IBM’s Corporate Responsibility

SkillsBuild: Initiative enabling people to work in a digitized world.

Plastic Bank: Uses a solution built on the IBM Blockchain Platform to collect and trade plastic waste from the oceans.

IBM.org: IBM employees engage with community organizations and schools to support charitable initiatives.

Call for Code Global Challenge: IBMers participate in the worldwide developer contest that seeks technology solutions for natural disaster preparedness and recovery.

IBM Corporation

With revenues of $ 73.6 billion in 2020, IBM is one of the world's largest providers of information technology (hardware, software and services) and B2B solutions. The company employs around 352,600 people worldwide and operates in over 175 countries.

Corporate Armonk, New York, US

Headquarters

CEO Arvind Krishna

Employees 2019 approx. 352,600

Revenues 2020 73.6 billion US-Dollar

Website ibm.com

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Chief Executive Officer

Arvind Krishna

Headquarters Armonk, New York, US

IBM Innovation Studios

Our IBM Innovation Studios Worldwide

The Innovation Studios serve customers globally and offer a wide range of expertise for industry & solution explorations as well as hands-on workshops.

Our Mission

We aspire to be the key destination where our customers can envision the future and where we co-create innovative solutions and actionable plans for digital re-invention.

Innovation Studio Capabilities

IBM Technical & Industry SMEs

Experiential Spaces & Hospitality

Rapidly built Proof of Concepts & Demos

Immersive & Interactive Content

Design Thinking + Expert Facilitation

Innovation Studio Capabilities

Engagements Digital & In-Person

Events Industry Explorations Client BriefingIBM Garage Framing Post Sales Workshops

Innovation Studio Capabilities

Industry and Technical SMEs

Industry Explorations

Creative Spaces + Signature Experiences

Design Thinking | Expert Facilitation

Innovation Studios bring together IBM’s industry and technical SMEs, assets like PoCs and interactive content, and design thinking to help clients and business partners:

• explore new possibilities and business models

• identify opportunities to optimize business processes and technology stack

• discover points of vulnerability that can be easily addressed to make businesses more resilient

“Race Track” Demo

“Ask Mercedes”i8 Driver Behavior IBM Connected Vehicle

Insights (CVI)

IBM’s Engineering Lifecycle Management Solution

CO-2 Travel Advisor “We Experience”

Past Engagements Rapidly developed Proofs of Concept + Solution Demos

Industry Exploration

IBM Garage Framing

IBM’s Innovation Studio Design Thinking and facilitation experts help our clients explore new opportunities and solve critical business challenges.

The output from a Garage framing session can lead directly to:

• solution implementation

• POCs or demos

• IBM Garage to rapidly build an MVP

Systems Hybrid Cloud Systems

Systems + Hybrid Cloud Proof of Concept

Past Engagements

Client Briefings at our IBM Innovation Studios provide an opportunity to showcase IBM’s products, solutions, and expertise.

Many centers are co-located with IBM Garages so clients can experience the power of IBM’s expertise at work.

Briefings can help you:

• start new relationships

• progress pipeline

• win deals

Past Engagements

Client Briefings

Events

Past Events

IBM Innovation Studios offer experiential spaces and distinctive hospitality to cater to all your event needs. The flexible spaces can host large multi-client events or focused, smaller single client events.

Innovation Studios provide the perfect venue for:

• business partner and ecosystem events

• enablement, training, town-halls, and kick-offs

• community give backs, developer meet ups, and college/alumni events

Option 2

Post Sales Workshops

A post sales workshop at an IBM Innovation Studio provides design thinking, expert facilitation, technical and industry expertise for:

• implementation and solution support

• Identification of new opportunities

• deepening your relationships with clients and business partners

Past Engagements

Our Engagement Model

Planning

Initial prep call with the IBM team

Confirmation mail from BriefingSource

Prep call with Client

Content Curation

Customized journey

• Based on the client’s industry, maturity, and goals, we can select from a set of prepared journeys

Supporting content, including:

• Demos / use cases presentable

• Current & recent projects being worked on in the Center

• List of SMEs available on-site

Visit

Inspiration

• Art of the possible • Use cases

Insight • SME keynotes • Technical enablement

Opportunity creation & progression • Ideation session • Scoping of next steps

Post-Visit

Debrief

Opportunity follow up & development

Center support

Experience the Art-of-the-possible

Use case identification or generation

Multi-client events

Evolve your idea with Enterprise Design Thinking workshops

Learn about our technologies in a hands-on building session

Create a prototype with the IBM Garage Methodology

Generate functional ideas in a Hackathon

Readiness Assessment

Agile development for production to its full potential

Consulting Engagement

Inspire Build Scale Envision the future Iterate to MVP Scale to market

Co-Create You build with us We build with you We build together

Engage the Ecosystem

We work together with you on your digital reinvention journey

Follow-up/Hand-off to Garages, DSE etc.

Ideate to Implement “MVP” align on future state vision

Select Path Forward with a prioritized roadmap

Explore Possibilities that drive business impact

Stretch their thinking Start Building

Prioritize their roadmap

• Envision their future • Inspire through

experiences

Client Journey: Standardized journey approach & delivery across client engagements from preparation thru follow-up

• De-construct their problem

• Share our insights • Build their roadmap

Co-create a prototype use case

Preparation to understand the Client Needs

Journey Curation

Enablement/Content Repository

Pre-visit Preparation/Client Research

Integrated hand-off to garages/others

Track pipeline(new/existing)

Sales interlock + future engagement opportunities

C-level Executives Technology Team LOB + Technology Team

What you can expect

Deepen Relationships

Strengthen your relationship by building trust through deep technical and industry expertise. In our informal settings, workshop situations, and after-work activities we enable you to discuss topics you haven’t touched before.

Deal Progression

Whether you are at the start of a client engagement or close to a sale, through an engagement with us, you can identify new opportunities or progress existing deals.

Seamless Handover

Post-engagement we will do everything to seamlessly handover to you or any other team that will progress the relationship, engagement, or deal in the best way possible.

Customized Briefings

All of our engagements, whether it is a briefing, workshop, event experience, or a virtual meeting, is fully customized to your requirements. We will shape the agenda together with you to address your customers’ needs.

Your Challenge How can the IBM Innovation Studios (formerly known as IBM Innovation Studios) make a significant contribution to the branding, reputation, and sales of IBM in the markets? Prepare a business plan that incorporates the following questions:

A) How can the IBM Innovation Studios help to improve IBM's image within Gen Z?

• What does IBM currently symbolise in the market for Gen Z?

• How can the Innovation Studios help to make IBM more visible within Gen Z?

• How can the Innovation Studios attract young talent?

• How can the Innovation Studios be a "lighthouse" for the "new IBM"?

B) How can the IBM Innovation Studios drive business for IBM by engaging clients?

• How can the IBM Innovation Studios inspire clients to do business with IBM?

• What new, exciting and engaging ways can IBM show technologies to C-suite customers?

• How can they get their message across using their innovation studio setting?

• How could an innovative, virtual or hybrid set-up look like?

C) How can your proposed ideas and solutions be scaled through 20 IBM Innovation Studio locations globally?

• Draft a business plan to scale your ideas through 20 IBM Innovation Studio locations worldwide

• What innovative ways could IBM use to finance such projects (e.g. licensing, partnerships...)?

More inspiration

Find more information on this website:

https://www.ibm.com/ibm/clientcenter/index.shtml

Here are all of our Innovation Studios:

https://www.ibm.com/ibm/clientcenter/all-centers/

https://www.ibm.com/ibm/clientcenter/index.shtml

https://www.ibm.com/ibm/clientcenter/all-centers/