Business
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IBM416-Chapter22.pptInternational Cyberspace
Chapter 22
The New Dimension
The Internet & Int’l Business
- Uses for the Internet
Buy & Sell Opportunities
Product Searches for buying
Company Info
Product Info – New Products
How to use the Product
Partnerships
Promotions
Pricing
Sales requirements
Images
It’s a virtual Catalog
The Internet & Int’l Business
- Uses for the Internet
Sales
Find Potential Customers
Provide your company & product information
Advertising
Create a transaction
- Biggest challenge for the Web & Int’l Business = Eliminates the Relationships
Creating a Website
- Primary Purpose
Sales
Business Information
- Secondary goals established by company
Advertising
Promotions
To say we have one
- Question
Creating a Website
- Questions to ask when creating your site
Who do I want to visit the site?
Global or Regional
Demographics & Psychographics of Target
What information do I want them to look for?
How do I build in urgency?
What type of image do I want to project?
Creating a Website
- Questions to ask when creating your site
Is the content…
True & Correct
Accurate & Informative
Current
Who follows up on ???’s
What other sites can I link to?
How to I measure success of the site?
Hits
Customer Service
Sales
Creating a Website
- All of the questions apply to all websites… now consider the following for int’l objectives
Language – only 50% of the world speaks English
Culture
Currency
Localization of information
Brick & mortar issues of sales & purchases
Creating a Website
Brick & mortar issues of sales & purchases
Licensing
Documentation
Transportation
Payment
Resolution of problems
