Business

IBM 307 Mid Term Progress Report List question, then the answer Double spaced Min of 2 pages per question, inc. charts, graphs, examples Hard copy only – due May 3rd

Question1:

There’s a saying that goes, All Marketers are Liars. Take a position as to whether or not you think this is true and back it up with specific examples.

Question 2: Why is defining the target market so critical to advertising and promotional success? Provide a real world example of a defined target market. Question 3: What are some of the keys to a Good Social Media Promotion. Provide 3 examples of excellent SM promos. Question 4: AIDA is the tried and true acronym that defines success in advertising. What does it stand for? Provide 2 examples of ads that follow this prescription for advertising success. Question 5:

List at least 4 things you have learned so far in class and provide examples of their application in the real world.