Business product report

IBM 3012 Mini Project One

Customer-Driven Marketing Strategy (15pts)

Develop a customer-driven marketing strategy. Describe your strategy and conclude with a positioning statement for your business. Your report should answer the following questions:

Product Idea

Wireless ambidextrous wearable mouse that will click by via infrared sensors.

1. Positioning (6pts)

a. Identify key competitors in your target market (2pts)

b. How would you differentiate your business from the current competitors? (2pts)

c. Develop a positioning statement for your business (2pts)

Requirements

1. (double space, 12-pt font).

2. Write your report in professional style. Avoid colloquial words/expressions.

3. Provide proper citations with APA style.