If you were a chief executive of Southwest Airlines, in need of a new strategic vision, which course of action would you choose and why in terms of a "cost leadership" or a "differentiated" business strategy? Use table 5.1 in the text as a foundation for

Chapter 2: Video Case: Using Strategy to Build a "Smarter Planet"

2. SWOT

a. Relevant trends to consider for the next three to five years would be the growth of developing economies in other countries.

3. Since the CEO of IBM sent out a letter about the Smarter Planet strategy, another option to communicate this strategy would be through advertising. This can be done by issuing a short video directed towards companies, cities, and governments presenting how the Smarter Planet strategy would work in their environment and how they could benefit from using it.

References

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2015). Marketing. New York: McGraw-Hill

Education.

SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

IBM is a well-known brand name worldwide and has high quality employees that satisfy all the customers’ needs and want.

They only focus on big companies worldwide and explore new products in complex markets.

They could offer their new technologies in developing countries to help the company with intercultural experiences.

Potential security risks for the company