ibm

Dear Class,

Please follow the instructions in the syllabus to complete the assignment.

Marketing Debate – Does advertising create or satisfy needs?

Advertising has a role in helping consumers to achieve their current goals to satisfy their needs and wants. Advertising can successfully make consumers aware, persuade them and even remind them of their current needs and wants. Critics, however, maintain that advertising does much more than that and creates needs and wants that did not exist before. According to these critics, advertisers encourage consumers to spend more money than they should on goods and services they really do not need.

Take a position: Advertising shapes consumer needs and wants versus Advertising merely reflects the needs and wants of consumers.

Sincerely,

Prof. Bryant

Instructions

This written assignments submitted through Canvas that all students in the course will read. First, a student must clearly state which side of the debate they are on (e.g. I believe that salespersons are born and not made). There are two parts to the discussions: for all discussion assignments you will post at least 100 word post on a particular topic AND respond with at least a 100 word response to one post by a fellow students. In your reply post, you must respond to a post from a student that has an opposing stance than you. Your response should add more context, your opinion or experience, or something meaningful, showing that you have thought about the topic. Further instructions will be provided. Sentences like “I agree with this” or “That is interesting,” will not be counted towards the 100 word requirement. To help you do the best you can, I am giving you a grading rubric for the discussion postings and replies:

● Posts – Due Friday at 11:59pm in the week: ○ A 3 point post has: thoughtful commentary that specifically

includes a reference w/citation (at the end of your narrative) and/or discussion to the reading; personal experience when relevant; introduces new ideas and questions; and/or thoroughly addresses the topic; includes at least the minimum number of words.

○ A 2 point post has: reference to some type of course material; some personal reference but may not clearly connect to the

course material or topic; did not thoroughly address the topic; includes at least the minimum number words.

○ A 0-1 point post has: incorrect or partial posts; no reference to relevant material; irrelevant ideas; does not meet the minimum number of words; is repetitious; no post

● Replies - Due Monday at 11:59pm in the week: ○ Cut and paste the student whose comment you are replying to

prior to typing your reply. This would give me context as far as grading your reply.

○ A 3 point reply is a reply that: explicitly references ideas in the post; gives personal commentary in a constructive way: may correct an incorrect posting in a respectful way; elaborates on the ideas and questions posed in the original post; reflects a good understanding of the course material; and/or brings up course material that the original post did not include but was relevant; includes at least 100 words.

○ A 2 point reply is a reply that: briefly elaborates on the ideas and questions posed in the original post; is a personal response that may or may not clearly tie to the original post but is somewhat relevant; repeated too much of original post; includes at least 100 words.

○ A 0-1 point reply that: includes brief encouragement; is a statement of agreement or disagreement; is an unclear or offensive response; does not meet the minimum number of words: no reply.

Points will also be taken off for incorrect spelling, punctuation, capitalization, and grammar. Do not write like you do when texting or messaging. You need to use correct Standard English.