An advertisement that can get consumer's attention

Attention Individual Participation Assignment

For this assignment, I’d like you to find an example of an advertisement that you think is

effective in garnering a consumer’s attention. You can pick an advertisement that you think is

successful in garnering voluntary or involuntary attention – it’s up to you. I would like you to

turn in some documentation about this advertisement (so don’t just describe an ad you saw). For

example you could:

 Tear out a print ad from a magazine or newspaper to turn in

 Print out an image of an ad that you have found online to turn in (e.g., a print ad, a

billboard, other types of outdoor advertising, etc.). NO COMMERCIALS, so please don’t

give me a video link to watch.

In addition to turning in the ad itself (or some documentation of it, as described above), I’d also

like you to write a SHORT (no more than one page double-spaced, 12point font, 1 inch margins)

explaining why you think this ad is effective at garnering attention. NOTE THAT THIS IS NOT

THE SAME THING AS WHY THE AD IS A GOOD AD OR WHY IT IS EFFECTIVE AT

INCREASING SALES!! I only want to know why you think it’s effective at capturing either

voluntary or involuntary attention. Be sure to identify the type of attention it garners

(voluntary or involuntary) and discuss why you think it is effective at garnering that type of

attention.

This is an individual participation assignment worth 10 points. Please be sure to attach

your explanatory paragraph to your ad and to put your name on your assignment.