Growth Strategy Recommendations for Africa (IA06 - Case Study: Wal-Mart in Africa)
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IA06-TEMPLATECaseStudy-Wal-MartinAfrica.docxGrowth Strategy Recommendations for Wal-Mart/Massmart in Africa
Case Study: Wal-Mart in Africa
From: [Your Name], Growth Strategy Analyst
To: VP of Growth Strategy Africa (Massmart) [Date]
Growth Strategy Recommendations for Wal-Mart/Massmart in Africa
Recommendation:
CAGE Analysis:
Lessons Learned:
Organizational Structure Considerations:
Sincerely,
[Your name – Doesn’t have to be signed]
Case Study 3: Wal-Mart in Africa
Table 1. CAGE Analysis:
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US |
Mexico |
S. Africa |
Nigeria |
Botswana |
Malawi |
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Cultural: a. Language b. Religion c. Colonizer(s) |
N/A |
N/A |
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Cultural Summary |
Based on Cultural factors, |
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Administrative: a. Corruption (CPI) b. Political Structure c. Restrictions on Foreign ownership c. Union Strength |
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Administrative Summary |
Based on Administrative factors, |
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Geographic: a. Remoteness b. Transportation to and within country |
N/A |
N/A |
How far away is each country? Reference from S. Africa |
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Geographic Summary |
Based on Geographic factors, |
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Economic: a. GNI/capita b. Population c. Literacy % d. Unemployment % |
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Economic Summary |
Based on Economic factors, |
Table 2. Lessons Learned:
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What Lessons Were Learned in Each Country |
How Lessons were Applied in South Africa |
How Lessons Learned Apply to Nigeria |
How Lessons Learned Apply to Botswana |
How Lessons Learned Apply to Malawi |
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Germany |
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South Korea |
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South Africa |
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N/A |
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