ppt slide

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HW5_LitterRobotPresentation.pptx

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ppt/slides/slide1.xml

Hannah Vu - Felix Luo - Yuqi Lu

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Product Overview Brand Overview Brand Category Product Overview YL

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Competitors - Traditional Traditional scoop-and-throw tray Top-entry litter box Hidden litter box FL

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Competitors - Self-Cleaning PetSafe ScoopFree Cat Litter Box CatGenie Self-Washing Self-Flushing Cat Box PurrSong LavvieBot S FL

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Brand Positioning Statement HV

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Product Benefits & Attributes Product Benefits Product Attributes Pricing Strategy YL

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Consumers’ Needs, Wants & Desires HV

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Target Audience HV

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SWOT Analysis (Felix) FL

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Customer Value Proposition (Felix) YL

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ppt/slides/slide11.xml

Research HV Determine each of these factors and how respondent feels through the research instrument you chose; focus group, personal interviews, on-line survey, telephone survey, etc. Try to get at least 10 -20 people to respond and provide insights. Include summary of how they rated product and the chart on specific consumer insights. Include a consumer perception map. Based on this research, provide conclusion on your group's assessment of viability of this product for the future and why. (4-5 reasons why) you believe it can be successful and valuable in the marketplace. Provide convincing argument.

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Insights HV

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References

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