product development term presentation and written coclusion

Freyas Pelts

5

Freyja’s Pelts

HW 3

Justin Pierce

Berkeley College

FAS 2222: Product Development

Professor Fairbrother

Quality Control

Quality control in fashion manufacturing aims at maintaining the set standards. It is the mechanism of making the products conform to given specifications as per the demands of the customer or the retailer. It is an important factor in enhancing the demand of the products to drive the sales high. The first step to ensure the contractor delivers the right quality of clothes is to set the company clothing standards. This will ensure that there is a bar that is already set and must be achieved. These standards are set by considering the customer tastes and preferences. Other factors that will be considered include the fit and comfort should also be considered.

The tests that can be carried out to determine the quality of the products before they are shipped from contractors. Since it is difficult to use the scientific methods, the physical tests will be carried out. The clothes will be mass produced and hence it is important to consider the discrepancies that can be found (Maček et al., 2019). Therefore, on-site product testing will be carried out before the clothes are shipped from the contractor. Some of the necessary tests include fitting tests to ensure that the products are manufactured in the right way. The second test is the seam strength test which is done by checking the edges and the seams. The clothes are pulled with regular force to check for cracks and lose threads. The other tests include dry and wet crocking test to determine the colored apparels do not bleed. This is done using a white cloth and rubbing it against the colored apparels (Agarwal, 2018). The stretch test will be used to check the elasticity of the garments and determine if they meet the industrial requirements. The last test is the stiches per inch check that determines the stich density. This is a property that affects the strength, appearance and the performance of the seam.

Merchandising

The products are all produced using wool. Therefore, pricing will first be focused on market penetration. Therefore, the original product is set at $400. However, there will be several promotions to attract more customers and the price for the promotion will be $350. The markup price is the difference between the selling price and the cost of the unit product. The unit production cost of the products from the contractor is $300. Therefore, at normal pricing without promotion the total markup cost percentage is $400-$300/$300 which is 33.3%. For the promotional cost the markup percent is $350-$300/$300 which is 16.67%

There are various promotional methodologies that will be used to enhance the purchases of goods. The first approach is to offer the loyal customers an exclusive preview. This is because these are the people who are likely to buy the products and promote it to other networks. Therefore, there will be a private pre-launch party (Siddiqui & Ali, 2021). The second approach is the special introductory offer whereby the first one week will include a discounted pricing. There will also be a double points for the loyalty program. The other promotional methods such as social media marketing and emails. This ensure that we reach as many people as possible. Lastly, this is a new product that needs to be fully promoted for the people to adopt. Therefore, they will be placed at the entrance of the store. This will ensure that every person coming in is able to see them. The displays and placement in the stores will be made in the wall to ensure they are visible from a distance (Gorji & Siami, 2020). This placement will also ensure that different colors and fashions are appropriately displayed. This will also make it easier to display the offers that are available so that the customers can respond appropriately.

References

Agarwal, N. (2018). Skill Analysis of Production Managers Employed at Manufacturing of Branded Apparels. International Journal of Scientific and Research Publications, 8(11), 206.

Gorji, M., &Siami, S. (2020). How sales promotion display affects customer shopping intentions in retails. International Journal of Retail & Distribution Management.

Maček, A., Kros, J., &Bobek, V. (2019). International franchising in the fashion industry from the franchisor perspective. Journal for International Business and Entrepreneurship Development, 12(1), 49-66.

Siddiqui, S., & Ali, T. (2021). Impact of In-store Promotion and Shelf Placement on Sales & Profit of Condiment Category in Food Industry of Pakistan. International Journal of Health and Economic Development, 7(1), 37-49.