business plan

HOMEWORK 1

Using this worksheet as a guide, outline your business concept as you presently conceive it.

Is yours a retail, service, manufacturing, distribution, software application, or online business?

What industry does it belong to?

What products or services do you sell?

Who do you see as your potential customers?

Describe your overall marketing and sales strategy:

Which companies and types of companies do you consider to be your competition?

List your competitive advantages, if any, in each area listed below:

New Products/Services:

Improved Features/Services and Added Value:

New or Underserved Markets Reached:

New/Improved Delivery or Distribution Method:

Methods of Increased Integration:

Chapter 1, page 6