Nutrition Program

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HW.docx

There is no page requirement for the assignment. Just make sure all sections are covered and the paper includes a cover page, introduction, body, conclusion, and reference section (double-spaced with 12 point font). Assignment: Choose one of the following You are to direct a new community nutrition program for a non-profit community based organization -You are to direct a new childhood obesity counseling program in your local hospital -You are to direct the opening of a new casual/quick service salad concept -You are to direct the opening of a cafeteria in a new ambulatory care center As a new and small operation, you have been given limited resources to promote and market your new business. Please develop a marketing plan to introduce your offering, raise awareness and interest, and generate enough traffic so that the business can become a success. You need to use journal articles, books, trade and popular media, interviews with administrators/operators currently engaged in a like or similar endeavor, etc. to develop the plan. Please include a section on the each of the 4 P’s of marketing and a section on one of the 5 perspectives of marketing. Please use at least two properly formatted APA citations and references.

Once you choose the business that you will be writing about, you will need to choose a perspective of marketing that you would use to market the product or service. You will also need to include a section on the 4 P’s of marketing (price, product, promotion, place). Think about how much you will sell the product/service for, where you will sell it, and how you will promote it. Please remember that an introduction and conclusion is needed. The introduction can be a combination of talking about the business and the importance of marketing. Also please remember that a title page and two references are needed. Let me know if this answers your questions or if I can be of more assistance.