marketing
pequena94
HVAruberic.docxMKT 490 Rubric for Housatonic Valley Final Paper
Housekeeping:
Single space Arial, Calibri or Times New Roman font size 11 or 12.
Make good use of charts to explain data.
Pay attention to your writing. Use paragraphs. A full page of writing with no breaks is impossible to read.
Use Headings for all sections.
References should be cited within the body of the paper and listed at the end.
Use APA format.
Structure:
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Executive Summary
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5 pts |
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Situation Analysis: Customers/Users Company Context
Collaborators Competitors
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Demographics, psychographics SWOT Analysis Economy, politics, legal, technology, societal Relations with other organizations Other choices for users? |
26 pts (8) (6) (6)
(3) (3) |
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Strategic Development Segmentation Targeting Positioning
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Landowners(perm) & users(fluid) Size and profitability(LCV) Position as opportunity |
26 pts |
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Market Positioning, Strategies and Tactics Product/Service Price Place Promotion
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Benefits & attributes Cost of programs Geographic area Mockups, ads, social media |
35 pts
5 5 5 20 |
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References, grammar, formatting |
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8 pts |
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100 pts |
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