Marketing Management

Environmental analysis

A Hungry Jack deal is a food industry dealing with a number of recipes including the cakes that demands to be served quickly on the menu. The internal analysis for this industry will examine the nature and structure of the internal operations in the company including how key stakeholders coordinate to ensure smooth running of the company to meet their operational objectives. This fast food industry that is based in Australia operates in a hierarchical manner where employees are arranged at different stages. For the pancake syrup Hungry Jack came up with a pancake mixes with other various products like buttermilk, chocolate and many more depending on the market demand (Burrow 2011). It is important to notice that this company works on the creativity of their employees to come up with the best market mix for the pancake and other products; this has made them remain outstanding in the market field outshining other close competitors.

The external business environment for this product entails the response of the public to various pancake mixes in Australia and other parts of the world which Hungry Jck managed to open the branch (Stanley & Stanley 2014). Basing on the step of the company to lift for customers all their picks in the company, pancake has extensively dominated the local market and even attracted the support of the company from the Australian government. The government plays a role to impart tariffs on other foreign food staffs in the country with an aim of promoting local industries like those at Hungry Jack. Some other factors that influence the operational environment in the external sector include the security of the company as well as amount of resources measured from the raw materials fetched from the adjacent community (Belton 2017). The relation of the company to the society and the general environment determines the stability of the company in various sectors in their effort to achieve the desired objectives.

SWOT Analysis

As a result of its sugar free nature of the pancake syrup, most people prefer these cakes which come out to be among the key strengths for the company as it provides an opportunity to grow and expand rapidly. Strength is from the good reputation that the company gained from both the local government and the general public from other fast food stuffs making the demand for the cake to be high with people believing every product from Hungry Jack is the best quality despite being expensive. The weakness of this product in the company is as a result of the many cheap alternatives that make customers develop various apparent choices. Another weakness is that the syrup is made from a high-fructose corn syrup that is expensive to make and people may prefer the maple syrup that is simply made from the sap of maple trees thus the essence of internal competition arises in the industry (Belton 2017).

Opportunity for this product is on the uniqueness and also the company being established around the globe provides an opportunity to be shared and experienced from the public easily. Hungry Jack operates on a large amount of capital and capable of hiring highly qualified staff personnel who can produce not only in large capacity but also the best customer quality choice for consumption. The targets for this product are the consumers in the ceremonies and parties as well as home consumption, the introduction of pancake mixes aimed to attract more consumers since the company deals with fast foods. It is important to note that the company aims to conquer the European market with this latest sugar free pancake syrup for the citizens and even visitors from other countries.

Target market

From the previous experience where most people take the maple syrup to be a luxurious product, the pancake syrup identified a ready market in China and Japan and thus the company is working to ensure the newly developed branch in China will work to ensure customers are supplied with the products more easily. The Chinese becomes the target customers because of their level of income as well as the customer behavior and their response to the new product in the company. Due to the pancake syrup being sugar free, it is advisable for individuals suffering or vulnerable from high blood pressure and other heart related diseases thus Hungry Jack targets this syrup to be supplied around such people and even welcome them to the premise to make orders and feed on them at home (Stanley & Stanley 2014). The Savvy moderates are also advised by the doctors utilize these cakes and hence emerge to be the immediate customers of this product.

With an aim of avoiding discrepancies, the company is involved in mass production for example in United States when Hungry Jack pancake mix is produced in Boise or Idaho, it can be transported to other parts of the other region in the country since consumers may be reluctant to travel and reach Boise to purchase the product (Wei.et.al.2018). Therefore one of the ways to ensure the target market is supplied and well equipped with the product is through ensuring they have an ease to access the product for an effective and consistent supply of this fast moving products. Hungry Jack utilizes the existing market to stage promotions and product advertisement which attracts more foreign and new customers to come and purchase the commodity. This is because the pancake syrup at the beginning it could be sold at a fairly cheap price as compared to the current rate as a way of attracting the target market.

References

Belton, P. (2017). Competitive Strategy: Creating and Sustaining Superior Performance. CRC Press.

Burrow, L. I. (2011). SunShine Café: A Breakfast Restaurant Business Plan.

Stanley, J., & Stanley, L. (2014). Food tourism: A practical marketing guide. Cabi.

Wei, C. I., Wei, A., Becker, P. R., Fuchimoto, D. I., Takenaka, A., Matsumoto, T., ... & Lloyd, K. (2018). Case Studies: Insights on Agriculture Innovation 2016. Vital Wellspring Education Pte. Ltd..