Scenario

Human Resources Scenario

Narrator

You are continuing your work as an organizational consultant for RPZ Marketing. Regina Poincy Zimmerman, the CEO, has called you in to attend a meeting.

Regina has also invited Human Resources Director Carmen Alongway to the meeting. Carmen was formerly the Director of Human Resources at Genaflek. Because RPZ Social Media Analytics was too small to have a Director of Human Resources, Carmen was asked to take this position when Genaflek was acquired.

Regina

Hi. Come on in!

Charlie

Nice to see you.

Regina

Charlie, Carmen, and I were just discussing some things we would like to have your feedback on.

Carmen

As you know, we're trying to restructure our teams from Genaflek and RPZ Social Media analytics.

Charlie

Well, whatever decision we make needs to make it easier for me to assign resources. I have not been able to schedule consultants to clients effectively.

Regina

And why is that, Charlie?

Charlie

Well, we are branding ourselves as a one-stop-shop for all of the clients' marketing needs. But the reality of it is very few of the consultants have expertise in both social media marketing and traditional marketing. It is hard for me to schedule consultants when there is a gap in just about everyone's skills sets.

Carmen

I know that is a problem. I think we should consider extensive training to get everybody up to speed.

Regina

What do you mean by "up to speed," Carmen?

Carmen

Well, we want each of our consultants to be true marketing experts.

Regina

Do we? Why not have teams of consultants that work together?

Carmen

I can see the appeal of that, but to me marketing is about establishing relationships. It is that one-on-one that people trust, and our clients are used to having that consultant that takes care of all their needs. If we assess the skills and talents I think we can get people where they need to be and get the resources that they require.

Charlie

I do not know if that is feasible, Carmen. The RPZ consultants are accustomed to being social media marketing specialists, not marketing generalists.

Carmen

I understand, but at Genaflek, that is what our consultants did. They just did not do the social media marketing components.

Regina

Okay, alright - there are a number of different directions that we can go here. I think we really need to think outside the box. What do you think?

Credits

Subject Matter Expert: Jennifer Herrera

Interactive Design: Patrick Lapinski, Kate Bendzick

Media Instructional Design: Naomi Rockler-Gladen

Instructional Design: Joe Lane

Project Manager: Laura Rosene

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