Retail Marketing
HUMAN RESOURCE MANAGEMENT PRACTICES AND EMPLOYEE TURNOVER
IN THE RETAIL TRACTOR INDUSTRY
by
Christi J. Madden
CHARLENE DUNFEE, PhD, Faculty Mentor and Chair
EARL LEVITH, DBA, Committee Member
LAURA MAYS, EdD, Committee Member
Rhonda Capron, EdD, Dean, School of Business and Technology
A Dissertation Presented in Partial Fulfillment
of the Requirements for the Degree
Doctor of Business Administration
Capella University
August 2018
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© 2018 Christi Madden
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Abstract
Some managers in the retail tractor industry might lack strategies to retain their employees, and
the lack of retention has resulted in a high rate of voluntary turnover in retail. Voluntary
employee turnover directly relates to fluctuations in organizational growth in sales and profit
margins. Retail managers need a clear understanding of the significance and benefits of
employee retention. The purpose of this qualitative single case study was to explore strategies
that managers in the retail tractor industry use to prevent voluntary employee turnover. This
study provides knowledge on human resource management strategies and voluntary employee
turnover in the retail sector gained by exploring strategies that managers use to decrease
voluntary employee turnover in the retail tractor industry. The research question was as follows:
What strategies do managers use to decrease voluntary employee turnover in the retail tractor
industry? Human capital theory served as the conceptual framework of this research. The
framework provided retail managers a model of how to identify ways to use human resources
management strategies effectively to retain key employees. The qualitative case study included
three data sources and involved triangulating the findings to verify the data gathered. For this
study, 12 managers were recruited from three tractor supply retail stores within the same
organization. Specifically, participants in the sample frame were managers who have worked for
at least 1 year in a tractor supply store, have worked in a managerial position for at least 1 year,
and are 18–50 years old. The data collection methods were one-on-one interviews, external
documentation, and focus groups. Four themes emerged: competitive incentives, positive
relationships, job satisfaction, and effective leadership. The themes provide practical strategies
for decreasing voluntary employee turnover; therefore, the results have practical consequences
for addressing the problem in the real world. Each theme was consistent with the literature. The
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data were consistent with human capital theory and provided insight into how to develop human
capital. The results indicated some everyday strategies managers use to fight voluntary turnover.
To bridge the gap between theoretical management issues and the reality of management in the
local context, managers need to be able to create a practical approach to leadership. The results
and limitations may add options for future research. Future studies should seek to confirm the
results by using several single case studies or a multiple case study design to cover various
contexts in a single study. Such studies could be qualitative to explore managerial qualities that
participants feel contributed to their decisions or quantitative to analyze to what degree various
managerial traits are essential to this group of retail employees.
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Dedication
This dissertation is dedicated to three important people. All of whom taught me how to
survive and prosper in life. Without their help and guidance, I would not be where I am today.
To my father, John Robert Madden (May 12, 1944–October 26, 2006). Although my
father is not here to share this moment with me, I would like to express my thanks to the man
who made me the person that I am today. A man who always supported and assured me that I
would be a strong woman and that no one could stop me unless I let them. All his teachings
and the long talks we had on the lake paid off. My father still embodies my definition of
Superman. Now God has him, and I finally understand the truths that you bestowed upon me.
To my grandmother, Queen Victoria Mitchell Madden Totten (March 4, 1920–January
11, 2014), who continues from Heaven to be my encourager. A woman that has taught me to
love and embrace human beings. A teacher of the most precious gift that I will treasure forever
- forgiveness. All her wisdom has made me who I am today. My struggles were not only mine.
She took them from me and gave them to the Lord. No matter how many grandchildren you
had, you always loved each of us equally. Granny, “I love you,” and I thank God for blessing
me with your creation.
To my mother, Corene Jean Lownes Madden (June 26, 1945–June 19, 2017), a woman
who always believed in me. A woman who continues to be a constant source of inspiration in
my life. Although she is not here to share this moment, I will always feel her presence that
guided me to complete this journey. She will forever be my strength. This achievement would
not have been accomplished without her encouragement, prayers, and teachings.
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Acknowledgments
First and foremost, I would like to thank God for guiding me through this journey.
“Trust in the Lord with all your heart, and do not rely on your understanding. Acknowledge
him in all your ways, and he will make your paths straight” (Proverbs 3:5-6, New International
Version).
I would like to thank my faculty mentor and chair, Dr. Charlene Dunfee, and my
committee members for their dedication, patience, and suggestions to improve my study.
Although I had a tremendous amount of support throughout my journey, I would like to thank
some individuals for their daily motivation, patience, and encouragement. You all played a
different part in this journey, but as you know the advice, late night conversations and
encouragement can never be forgotten or discredited: Mr. Reggie Tucker, Mr. and Mrs. Greg
Cummings, Mr. and Mrs. Jevon Madden, Mr. Richard Madden, Mr. Omar Cummings, Ms.
Angel Cummings, Ms. Doris Brown, Mrs. Mary L. Rock, Dr. Holly Lownes, Mrs. Dunetha
Hamlin, Ms. Sonte Johnson, Ms. L’Tisha Bell, Ms. Michelle Albaladejo, Ms. Catherine Smith,
Dr. Chrisherella Warthen-Sutton and the entire Madden and Lownes family.
I especially would like to acknowledge the one person that gives me all my strength and
motivation, my son, Jaden LaVone Killebrew. I appreciate all the times you were willing to
reschedule events so that I could meet my dissertation deadlines. You are the reason my
blessings are coming true. I love you.
I reserve a special acknowledgment for the participants and facility in this study. While
they shall remain anonymous, their contributions were critical to the success of the study.
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Table of Contents
Acknowledgments................................................................................................................v
List of Tables ..................................................................................................................... ix
CHAPTER 1. INTRODUCTION ....................................................................................................1
Introduction ..........................................................................................................................1
Background ..........................................................................................................................1
Business Problem .................................................................................................................4
Research Purpose .................................................................................................................5
Research Question ...............................................................................................................5
Rationale ..............................................................................................................................6
Conceptual Framework ........................................................................................................7
Significance..........................................................................................................................8
Definition of Terms..............................................................................................................9
Assumptions and Limitations ............................................................................................10
Organization for Remainder of Study ................................................................................11
CHAPTER 2. LITERATURE REVIEW .......................................................................................12
Presentation of Seminal Works ..........................................................................................13
Presentation of Core Literature ..........................................................................................29
Presentation of Practitioner Articles ..................................................................................34
Application and Influence of the Literature to the Proposed Study...................................42
CHAPTER 3. METHODOLOGY .................................................................................................44
Design and Methodology ...................................................................................................44
Participants .........................................................................................................................46
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Setting ................................................................................................................................48
Analysis of Research Question ..........................................................................................50
Data Collection ..................................................................................................................54
Data Analysis .....................................................................................................................57
Credibility and Dependability ............................................................................................61
Ethical Considerations .......................................................................................................64
CHAPTER 4. RESULTS ...............................................................................................................68
Introduction ........................................................................................................................68
Data Collection ..................................................................................................................68
Data Analysis and Results .................................................................................................73
Summary ............................................................................................................................90
CHAPTER 5. DISCUSSION, IMPLICATIONS, RECOMMENDATIONS ................................94
Introduction ........................................................................................................................94
Evaluation of Research Questions .....................................................................................95
Fulfillment of Research Purpose ......................................................................................106
Contribution to Business Problem ...................................................................................110
Recommendations for Further Research ..........................................................................112
Conclusions ......................................................................................................................114
References ....................................................................................................................................117
APPENDIX A. STATEMENT OF ORIGINAL WORK ............................................................129
APPENDIX B. INTERVIEW PROTOCOL FOR ONE-ON-ONE INTERVIEWS AND
FOCUS GROUP DISCUSSION..................................................................................................130
APPENDIX C. DIRECT OBSERVATION PROTOCOL ..........................................................132
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APPENDIX D. SAMPLE E-MAIL FOR RECRUITMENT .......................................................134
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ix
List of Tables
Table 1. Codes by Data Source, Triangulation Processes, and Emergent Themes 75
Table 2. Effective Employee Incentives 79
Table 3. Strategies for Building Positive Relationships With Employees 82
Table 4. Leadership Strategies Used to Decrease Voluntary Employee Turnover 88
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List of Figures
Figure 1. Conceptual framework of human capital theory adapted from Becker
(1964), Becker and Chiswick (1966), and Schultz (1961). 8
Figure 2. Initial employee turnover themes from Becker (1964), Ben-Porath (1967),
Bass (1985), Burns (1978), Min (2007), and Schultz (1961). 53
Figure 3. Data collection process. 54
Figure 4. External documentation themes. 76
Figure 5. The 25 most frequently used words in one-on-one and focus group
interviews with a minimum of five letters per word and an exact word
match. 77
Figure 6. Final employee turnover themes and substantive themes. 78
Figure 7. Sample of participants’ responses to how managers should view and
understand positive relationships in the workplace. 83
Figure 8. Examples of participants’ responses regarding how managers should view
and understand job satisfaction in the workplace. 86
Figure 9. Final themes with critical findings. 91
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CHAPTER 1. INTRODUCTION
Introduction
In 2015, employee turnover levels in the retail trade industry increased to a median
turnover rate of 65%, which represented a 31% increase from 2011 (U.S. Department of Labor,
Bureau of Labor Statistics, 2016). Small business retailers have noted that they may need to
adjust basic retailing strategies (Judd, 2015) and implement strategies to reduce employee
turnover (Murrell-Jones, 2012). In the proposed doctoral study added to the existing body of
knowledge in human resource management (HRM). The purpose of the qualitative single case
study was to explore strategies that managers in the retail tractor industry use to prevent
voluntary employee turnover. Provided in Chapter 1 are the foundational elements of the
proposed study: a background discussion of the current state of scholarly and practitioner
research, an applied business problem, the study’s purpose, the rationale, and the research
question. Also provided is an examination of the case study that forms the conceptual
framework.
Background
The retail industry is progressively becoming global, and HRM strategies play a
significant role in organizational objectives to build a sustainable competitive advantage to
minimize voluntary employee turnover (Levy & Weitz, 2012). In the retail trade industry, trends
indicate retail employees are instrumental in disseminating the branding and in delivering
services and goods to consumers. Voluntary employee turnover in retail is one of the most
problematic issues globally due to various factors such as salary, hours, career advancement
opportunities, education level, employee tenure, job security, and working environment (Khatri,
Chong, & Budhwar, 2001). According to figures released by the U.S. Department of Labor,
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Bureau of Labor Statistics (2016), the average data trend for employee turnover in the United
States is 9%. However, this figure has soared to an annual rate of 45% since the early 2000s. The
pattern directly correlates with sales and profit margins. This trend pattern indicates an average
of a 3.5% increase in monthly turnover, in comparison to 5% in 2015. This loss of human
resources is the second highest when compared to other industries (U.S. Department of Labor,
Bureau of Labor Statistics, 2016). A further disaggregation of turnover trends includes like
factors such as demographics and occupational, organizational, and individual variables (Min,
2007). Although Min (2007) indicated that these factors affect voluntary employee turnover, pay
has been one of the most common themes that continues to affect voluntary employee turnover
in the retail industry. Pay causes employees to select a place to work initially (Levy & Weitz,
2012). Pay is also one of the most important reasons that employees leave a company (Levy &
Weitz, 2012). In the retail industry, there are also external factors that influence voluntary
employee turnover, such as sales and profits (Levy & Weitz, 2012). Declines in sales and profits
have been noted to increase voluntary employee turnover, as retailers make managerial decisions
to reduce employee hours to cut the cost of store operations, potentially leading to a decline in
store performance (Levy & Weitz, 2012).
HRM strategies contribute to positive attitudes and behaviors among employees, which
affect organizational success (Ko & Smith-Walter, 2013). Organizational success is associated
with human capital, as well as with qualified, skilled, and knowledgeable employees (Sels et al.,
2006; Way, 2002). Guan, Yang, Zhou, Tian, and Eves (2016) indicated that integrating human
resource strategies such as HRM practices into unified solutions to solve business problems will
lead to organizational success. Guan et al. also noted that to achieve organizational success,
“managers not only need the specialized knowledge and skills related to HR [human resource]
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management but must also develop general managerial abilities to cope with the challenges of
strategy development and implementation” (p. 117).
An effective leader implements, delegates, and presents HRM strategies that match the
business strategy. HRM strategies practiced with fidelity foster an organizational culture in
which employees are appreciated and enjoy their workplace atmosphere. The full
implementation of HRM strategies in the workplace environment can potentially reduce attrition
rate and retain talented employees (Gialuisi & Coetzer, 2013). Gialuisi and Coetzer (2013)
asserted that HRM strategies not only reduce voluntary turnover and voluntary turnover
intentions but also enhance employees’ commitment toward an organization. Further research on
effective strategies in specific industries is needed.
Trends, such as salary, on-the-job training, employee advancement and work
environment, over the past 10 years, have identified organizational performance and employee
productivity as correlating with employee turnover rates directly (Evans, 2015). Supporting
research indicated that effective HRM strategies decrease voluntary turnover intentions and
consequently voluntary employee turnover (Choo & Nasurdin, 2014; Rathi & Lee, 2015).
Effective strategies to prevent voluntary employee turnover is a concern in the retail trade
industry, as it results in questions concerning HRM quality and the effectiveness of existing
employee retention strategies in organizations (Woodrow & Guest, 2014).
The complexities of the retail industry are unique in attaining organizational success. The
industry is dependent on employees to drive sales and on managers to sustain growth and to
recruit and retain knowledgeable and skilled talent. However, due to a variety of organizational
variables (e.g., type of retailer, square footage, number of employees, job content, and working
environment), demographic variables (e.g., gender, age, and educational levels), occupational
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variables (e.g., tenure, experience, and skill level), and individual variables (e.g., pay scale, job
security, rewards, employee advancement, job involvement, employee motivation, and work
ethic), research studies have not determined the direct and indirect causes of turnover in the retail
industry (Min, 2007), which has led to leaders in retail chains focusing on individual turnover
analysis instead of there being a focus on the entire industry.
Business Problem
The general problem was that voluntary employee turnover in the retail trade industry
increased significantly from 6,846,000 in 2009 to 8,525,000 in 2014, which represented the
second highest rate of voluntary employee turnover in the business sector in the United States
(U.S. Department of Labor, Bureau of Labor Statistics, 2016). The specific problem was that
some managers in the retail tractor industry might lack strategies to decrease voluntary employee
turnover (Kumar, Dass, & Topaloglu, 2014). Research on the strategies managers use in the
retail trade industry to decrease voluntary employee turnover is valuable (Kumar et al., 2014)
and added to the existing body of knowledge in the field of HRM. Studies have shown that
managers need to keep up with effective leadership techniques and HRM strategies (Al-Emadi,
Schwabenland, & Wei, 2015). Effective leadership and HRM strategies are thus mandatory to
manage, develop, and maintain productive employees (Al-Emadi et al., 2015).
Identification and development of appropriate HRM strategies empower the management
of organizations to have a clear understanding of the significance and benefits of employee
retention. For example, Chew, Girardi, and Entrekin (2005) noted that organizations with
effective leadership, complemented with HRM strategies, will experience an improvement in
financial performance. Prior empirical work has consistently found that using effective HRM
strategies improves employee retention and productivity (Walsh & Taylor, 2007). Though the
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amount of research on employee turnover is voluminous, many research studies of the retail
trade industry focused on individual-level predictors of turnover, with less consideration given to
the effects of HRM strategies in relation to employee turnover (Anselmsson, Bondesson, &
Melin, 2016). Effectively identifying the effect of HRM strategies may contribute to HRM and
provide leaders the means to retain key and talented employees (Wilton, 2016).
Research Purpose
The purpose of the qualitative single case study was to explore strategies that managers in
the retail tractor industry use to prevent voluntary employee turnover. Data collection took place
at three small tractor retailers in Virginia. Each tractor supply retail facility under study consisted
of a targeted population of 12 managers. This research study included three data sources for
triangulation: one-on-one interviews, focus groups, and external documentation. The population
was appropriate for this qualitative single case study that involved incorporating data from
managers within the organization.
The proposed study involved an attempt to explore HRM strategies and discuss
implications for management. The results identified contributed to HRM by identifying effective
strategies to reduce voluntary employee turnover in the retail trade industry. The findings helped
identify, understand, and build on HRM strategies to improve and increase employee retention.
Research on voluntary employee turnover is valuable, and this study added to the existing body
of knowledge in the field of HRM, as it may lead to adjustments of existing strategies or the
development of new strategies.
Research Question
RQ: What strategies do managers use to decrease voluntary employee turnover in the
retail tractor industry?
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Rationale
HRM is a core component for organizational success (Gerpott, 2015). Managers continue
to implement a myriad of strategies across various industries with the intention of retaining
valuable employees; however, a 65% increase in employee turnover in the retail trade industry is
of particular concern (U.S. Department of Labor, Bureau of Labor Statistics, 2016). The issue of
high employee turnover not only affects productivity but also contributes to compromising
customer service, which is a leading cause of lost revenue. An ongoing focus on reducing
voluntary employee turnover will have implications on cost and business performance and will
help to retain valuable employees with skill sets to increase organizational growth and
productivity (Abdullah et al., 2007). By providing additional knowledge on HRM strategies and
voluntary employee turnover in the retail sector, this qualitative case study contributed to the
existing literature. This study provided knowledge and insight to managers regarding strategies
to prevent voluntary employee turnover that can help organizational leaders, business
consultants, and educators in serving the retail trade industry.
Research studies have identified the effectiveness of HRM strategies in relation to
voluntary employee turnover in various studies. This qualitative case study involved an attempt
to build upon two studies by Porter (1980) and Chadwick, Way, Kerr, and Thacker (2013).
Porter (1980) found that HRM strategies are effective in reducing voluntary employee turnover
in organizations in which management teams are pursuing various HRM strategies. Chadwick et
al. indicated HRM strategies are unsuccessful for organizations whose leaders pursue variations
of different strategies, whereas Huselid (1995) and Neal, West, and Patterson (2005) indicated
HRM strategies are equally effective regardless of the variations of different strategies used. The
inconsistency of results may indicate that organizations achieve results (e.g., voluntary employee
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turnover) by using different strategies or techniques. After 35 years of HRM research, evidence
and replications of studies have shown that HRM strategies and voluntary employee turnover are
not always related in all organizations (Jackson, Schuler, & Jiang, 2014). Sufficient evidence has
indicated that further research is necessary in industries such as retail.
Conceptual Framework
The conceptual framework of human capital theory applied to the proposed study. The
human capital theory emerged in the 1960s primarily through the work of economists Schultz
and Becker. The foundation of human capital theory, which was founded on the seminal works
of Schultz (1961), Becker (1964), Ben-Porath (1967), and Mincer (1974), is the idea that
organizational leaders who develop employee resources such as increased training, job security,
and pay receive a return on this investment in the form of increased employee skills (Becker,
1964; Becker & Chiswick, 1966). Schultz (1961) explained such investments in employees lead
to decreased voluntary turnover and increased productivity in organizations.
The conceptual framework shown in Figure 1 is a visual depiction of human capital
investments, which, as suggested by Dess and Shaw (2001), leads to organizational
consequences such as decreased voluntary employee turnover and increased organizational
productivity. According to Schultz (1961), human capital is one of the primary determinants of
productivity. When voluntary turnover diminishes because of leaders’ investments in human
capital, productivity increases. A synergistic relationship leads to a more productive workforce,
which leads to further decreases in turnover as leaders invest further human capital (Becker,
DeGroot & Marschak, 1964). The conceptual framework applies to the proposed study on the
phenomenon of what strategies managers in the retail sales trade industry use to decrease
voluntary employee turnover. HRM practices include developing and implementing policies
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related to human capital investments such as pay, job security, and training (Becker et al., 1964).
This framework, therefore, may provide retail managers a model of how to identify ways to use
HRM effectively to retain key employees while increasing productivity.
Figure 1. Conceptual framework of human capital theory adapted from Becker (1964), Becker
and Chiswick (1966), and Schultz (1961).
Significance
Implications for Scholarship
Qualitative case study research involves explaining the significance of the research and
adds scholarly and practitioner value. The proposed study will have scholarly value, as it may
contribute new information to the existing body of knowledge in the field of HRM. According to
Rathi and Lee (2015), the retail trade industry continues to face employee retention issues
globally, and further research is necessary to understand employees’ perceptions of strategies
that influence organizational commitment and employee turnover. The proposed study and its
findings provided insights into various HRM strategies required to increase employee retention
through decreasing voluntary turnover. This case study may add knowledge to the field by
addressing the capacity of managers in the retail trade industry to prevent voluntary employee
Human Capital
Investments
Increased Pay, Job
Security and Training
Decreased Voluntary Employee Turnover
Increased Organizational Productivity
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turnover through exploring effective strategies to retain employees in a small-scale retail
organization. This study might also expand previous research on HRM strategies through a
qualitative case study approach.
Implications for Business Practice
Qualitative case study research adds value to HRM by transferring both value and
knowledge on trends and effective strategies to decrease voluntary employee turnover in the
retail trade industry. Voluntary employee turnover involves multiple trends and statistics that are
relevant to managers, practitioners, and educators. Voluntary employee turnover continues to be
a challenge, and statistics indicate that the trend continues to play out differently across various
industries (U.S. Department of Labor, Bureau of Labor Statistics, 2016). More specifically,
voluntary employee turnover in the retail trade industry continues to increase 5% annually and is
15.6% higher than the national average (U.S. Department of Labor, Bureau of Labor Statistics,
2016). Therefore, managers should try to reduce voluntary employee turnover by identifying and
applying effective strategies to retain productive human capital (Yang, Wan, & Fu, 2012). The
findings from this qualitative case study might include effective tools for managers with similar
organizational structures to gain valuable information on effective strategies about how to reduce
voluntary employee turnover in the retail industry. Therefore, from a business perspective, the
case study will be useful to management practitioners to align, improve, and understand
strategies within the retail trade industry related to voluntary employee turnover.
Definition of Terms
The following definitions apply to terms used in the proposed study:
Human resources management (HRM). A management field in which practitioners
convey strategic contributions to organizations (Friedman, 2007).
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Human resource management practices. Tools used to alter the attitude and behavior of
employees to ensure an organization’s human resource policies and strategies are effectively
managed and maintained and to increase organizations’ sustainability (Ahmed, 2016).
Human resource management strategies. A planning process used by organizational
leaders and managers to reach a sustainable competitive advantage (Dyer, 1983).
Voluntary employee turnover. An intended separation from an organization initiated by
an employee (U.S. Department of Labor, Bureau of Labor Statistics, 2016).
Assumptions and Limitations
Assumptions
The proposed study included the following assumptions. With respect to data collection
and analysis, the participants answered honestly and accurately in the interview process and
focus group. The interview questions were designed in such a way that participants can freely
express their experiences and perceptions. The facilitator of the study served as the primary
instrument and conducted the study properly and without knowingly introducing bias or errors.
The methodology and delivery of the case study was conducted ethically with confidentiality,
and security maintained.
Limitations
This qualitative case study included four limitations. First, a potential constraint existed
due to a limited sample size in a single qualitative case study. The small purposefully selected
population limited the data collected to only the views of managers in an organization, and these
managers’ views may not be representative of other segments of the retail trade industry. Second,
the potential for undue influences exists in a case study setting; thus, the facilitator’s presence
during data collection could potentially affect the participants’ responses due to unfamiliar
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interaction with the facilitator. Third, the facilitator’s capabilities were limited by time
constraints. Fourth, there is no known risk associated with this qualitative case study.
Organization for Remainder of Study
The qualitative case study consists of five chapters. Chapter 1 included foundational
elements of the proposed study. The foundational elements associated with the envisioned study
included a background discussion of the current state of scholarly and practitioner research, an
applied business problem, the purpose, the rationale, the research question, and the conceptual
framework. Chapter 2 contains a review of the literature concerning themes and characteristics of
the phenomenon under study. The purpose of the literature review identified the paucity of
knowledge in the current knowledge base regarding managers’ lack of strategies to decrease
voluntary employee turnover in the retail trade industry (Kumar et al., 2014), defined in Chapter
1. Chapter 3 includes the proposed methodology, research design, sample, data collection
procedures, and data analysis process. Chapter 4 includes the results of the qualitative case study.
Chapter 5 includes an evaluation of the case study findings. Chapter 5 also includes
recommendations for future research.
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CHAPTER 2. LITERATURE REVIEW
The purpose of the qualitative single case study was to explore strategies that managers in
the retail tractor industry use to prevent voluntary employee turnover. The research question that
guided the proposed study is as follows: What strategies do managers use to decrease voluntary
employee turnover in the retail tractor industry? The foundation of the proposed study is that
HRM strategies contributed to positive attitudes and behaviors among employees who then affect
organizational success (Ko & Smith-Walter, 2013). The strategy used to identify literature
applicable to proposed study included searching online databases and search engines such as
ERIC, EBSCOhost, JSTOR, PsycARTICLES, and Google Scholar; the search for literature also
involved regular Google searches. The key search terms and combinations of search terms input
into various online databases included the following: employee turnover in retail industry,
organizational commitment, job satisfaction, transformational leadership, transactional
leadership, human resources management in retail industry, management style in retail industry,
employee attrition in retail industry, and recruitment versus retention. All the key terms used
yielded studies that were relevant to the problem and research question.
The literature in this review represented a critical reflection of journals, peer-reviewed
sources, reports, scholarly works, books, and practitioner articles. Presenting a synthesis of
relevant seminal, scholarly, and practitioner literature that provided an in-depth inquiry of theory
and academic research regarding managers’ lack of strategies to decrease voluntary employee
turnover in the retail trade industry (Kumar et al., 2014). Most of the literature included was
published between 2012 and 2015 to ensure the most recent findings and reports available are in
the review. It was necessary to include a few seminal articles published before 2012 to study the
appropriate background to the problem and research question.
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