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Identifying Market Segments

After thoroughly analyzing the facilities and services of the Cobblestone Hotel Menomonie, WI and the attractions of the surrounding areas, The General Manager and yourself decides to identify the local, regional, national, and international market segments and subsegments that could be targeted by the sales department.

ASSIGNMENT: Based on the analyses conducted, identify the market segments and areas of origin of potential customers who might be attracted to the Cobblestone. Identify and present a written statement giving the reason what and why these market segments are attracted to this establishment. ½ page to a page requirement.

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