Health Services Marketing

Product and Service Offerings; developing and branding new offerings"  Please respond to the following:

· From the e-Activity, determine the best way for the health care provider to distinguish and differentiate its product offerings from those of its competitors. Provide specific examples to support your response.

· Describe a novel product or service (please be as creative as you like) and briefly discuss a brand management strategy. Discuss the steps in the development process and identify the step that may pose a major challenge. Provide specific examples to support your response.

Week 6 e-Activity

· Use the Internet to familiarize yourself with a health care provider that provides both products and services. Be prepared to discuss.

Please use a United States provider: Examples below

Kaiser

Johnson and Johnson

Siemens