Health Services Marketing

Market Segmentation, Targeting, Positioning and Competition"  Please respond to the following:

· Briefly describe a health care provider (In the United States) with which you are familiar and how that organization should position its offerings. From the e-Activity, determine how you would segment the market to conduct research for the health care providers products or service you found. And determine the most effective markets for their products/services. Explain your rationale. Provide specific examples to support your response.

· Referring to the same health care provider, determine the best way for that organization to analyze its competitors’ strategies, objectives, strengths, and weaknesses. Provide specific examples to support your response

Week 5 e-Activity

· Use the Internet to familiarize yourself with one health care product or service. Be prepared to discuss.

Examples of providers you can choose from or you can pick one in the U.S.

Kaiser

McKesson

Cigan