Deliverable 07 - Three-Year Strategic Plan

HSA6300

Deliverable #7

Who Am I? You ARE YOU – What does this mean? You are a student who is about to graduate from your master's program – getting a job with an organization -

What Am I doing? Making a PPT presentation with voiceover using ScreenPal to provide to the talent specialist via email so she can forward to the hiring manager

What am I creating? PPT presentation that includes: To prepare your strategic plan and marketing presentation you will need to review the website of a company of your choosing within the healthcare industry. You will review the about page, mission, vision, services they provide, their target audience, any news or current mergers and acquisitions, and their last quarterly report. Based on your review, identify a mock, quality-improvement focus area. You will create a PowerPoint presentation outlining a 3-year strategic plan and marketing strategy based on your identified focus area, which may include adding or eliminating services, products, or staff for the company you researched.

****You are providing us with the companies CURRENT mission and vision statement – you can screenshot this and add to PPT slide & then you are CHANGING THAT to include your NEW focus AREA and providing us YOUR OWN mission and VISION statement****

Resources

· For information about creating a Strategic Plan, please visit this Rasmussen College Answers  page .

· For information about creating a Flowchart, please visit this Rasmussen College Answers  page .

· For information about creating a PowerPoint presentation, please visit the Rasmussen College Answers  page .

· For information about creating a voiceover narration using ScreenPal, please visit the Rasmussen College Answers  page .

A strategic plan is a "future-oriented statement that presents all the information and data needed to determine the direction of a company or project. There are several elements that go into a corporate plan: vision, assumptions, objectives, information, analysis, measurement, evaluation, and opportunity" (Strategic plan, 2013). 

Your assignment may specify which elements should be included in your strategic plan, so be sure to read it carefully. If it doesn't, here are some general components in most strategic plans:

· Analyze the current state of the organization or initiative. There are many tools out there to accomplish this; one of the most popular is a  SWOT analysis .

· Determine where you want to go. What issues are a priority to be addressed? How do they align with the mission or the organization or initiative?

· Set goals for the organization or initiative. What do you want to achieve, and over what period of time? 

· Figure out who is accountable for reaching those goals. How are you going to achieve the goals? How much time and money needs to be allocated where in order to make this achievable?

Instructions:

A. To prepare your strategic plan and marketing presentation, you must review the website of a company of your choosing within the healthcare industry (i.e. wellness industry).

When you find your “organization” You will review the:

1. about page

2. mission (Screenshot this) - You are taking theirs and telling us what the original one was, and then adding your focus area and making a WHOLE NEW ONE FOR THEM – rubric instructions

3. vision (Screenshot this) - You are taking theirs and telling us what the original one was, and then adding your focus area and making a WHOLE NEW ONE FOR THEM – rubric instructions

4. services they provide

5. their target audience,

6. any news or current mergers and acquisitions (if there isn’t any thats fine)

7. their last quarterly report (you will be adding this as a additional attachment to your work)

B. Based on your review:

8. identify a mock, quality-improvement focus area.

9. You will create a PowerPoint presentation outlining a 3-year strategic plan (remember, you need to accommodate for 36 months) and marketing strategy based on your identified focus area, which may include adding or eliminating services, products, or staff for the company you researched.

C. Develop a 3-year strategic plan

1. The company’s current mission and vision statements – Take the original mission and vision statement from the organization you chose, and then add your focus area – and change it a bit to provide your own NEW one that is representative of the new info you added - clear and well-crafted vision and mission statements -

2. Create a flowchart to describe the remaining components

3. Focus area (at least 2 key goals)

4. Objectives (3-4 which defines each goal)

5. Strategies with timelines (How you will achieve each objective?) – Timelines is in plural here – they want one timeline for each objective - 6 objectives = 6 timelines

D. Develop a 3-year marketing strategy

1. includes a flowchart slide and the following components:

2. Marketing objective (statement of what the company wants to achieve)

3. The target audience (demographic information, age, sex, religious background)

4. Marketing communication strategy (e.g., radio, tv, or Internet)

5. Timeline(s) of how the marketing strategy will be executed – You can either add 3 timelines, one for each year – or you can add one larger timeline for all 36 months – 3 years - either 3 1-year timelines or you can make the whole of the 36 months

Your assignment should include a title slide and reference slide with a minimum of two Internet sources and one scholarly source, which must be retrieved from the Rasmussen Library.

Criterion #1: Provided clear and well-crafted vision and mission statements.

Criterion #2: Clearly a clear and well-crafted focus area with two key goals.

Criterion #3: Created clear and well-crafted strategic objective statements, three to four that define each goal.

Criterion #4: Created comprehensive timelines for achieving each objective.

Criterion #5: Created a clear and well-crafted marketing objective statement.

Criterion #6: Clearly and succinctly identified the target audience. – BE VERY specific here – tell us male/female/old/young/generation (i.e. baby boomers), geographic location income level, etc.

Criterion #7: Created a comprehensive marketing communication strategy.

Criterion #8: Created comprehensive timelines for achieving the marketing strategy.

Criterion #9: Used and identified three or more credible and relevant sources. minimum of two Internet sources and one scholarly source