HUMAN RESOURCE MANAGEMENT ASSESSMENT

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Studies in Higher Education

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Soft skills to enhance graduate employability: comparing students and employers’ perceptions

Chiara Succi & Magali Canovi

To cite this article: Chiara Succi & Magali Canovi (2020) Soft skills to enhance graduate employability: comparing students and employers’ perceptions, Studies in Higher Education, 45:9, 1834-1847, DOI: 10.1080/03075079.2019.1585420

To link to this article: https://doi.org/10.1080/03075079.2019.1585420

Published online: 05 Mar 2019.

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Soft skills to enhance graduate employability: comparing students and employers’ perceptions Chiara Succi and Magali Canovi

ESCP Europe Business School, Turin, Italy

ABSTRACT The aim of this article is to show the increased relevance of soft skills in a continuously changing environment. A research was carried out to examine and compare students’ and employers’ perceptions regarding the importance of soft skills in different European countries. Results show that 86% of respondents indicate an increased emphasis on soft skills over the last 5–10 years and that companies consider soft skills more important than students/graduates. Furthermore, major differences have also been identified in the ranking of the 20 soft skills listed in this paper, indicating different levels of priorities. This paper suggests that companies and Higher Education Institutions (HEIs) need to work together not only to increase students’ awareness of the importance of soft skills but also to guide them in taking individual responsibility to acquire and develop these essential skills in order to continuously adapt to the changing labour market and improve their employability.

KEYWORDS Soft skills; graduate employability; human resources development; higher education management

Introduction

One of the most discussed and controversial debates within the current literature on higher edu- cation management relates to the quality of graduates and their lack of soft/transferable skills, essen- tial in today’s labour market and necessary to increase individual employability (Crossman and Clarke 2010; Clarke 2017). The ‘blame game’ has been going on for over three decades between employer groups and higher education with regard to the responsibility of graduate employability. Employers have blamed and criticized higher education for not preparing students adequately for the current labour market, and thus continuously highlighting students’ lack of transferable skills (Hurrell 2016). Although, throughout the years, HEIs seem to have responded to this criticism and progress- ively addressed this issue, improvements in students’ acquisition of transferable competences still seem to be missing. Accordingly, should the soft/transferable skills gap – identified by employers – be attributed to higher education institutions, graduates or employers themselves through adopt- ing inadequate recruitment and graduate development processes (Hurrell 2016; Griffiths et al. 2018)?

This paper contributes to this dominant debate within the higher education management litera- ture by directly involving students and by arguing that they have a different understanding of employability, as they rank the importance of soft/transferable skills differently from employers.

Graduate employability

While graduate employability has received increased attention over the last decades, this complex concept still remains under-explored within the current literature on higher education (James

© 2019 Society for Research into Higher Education

CONTACT Chiara Succi [email protected]

STUDIES IN HIGHER EDUCATION 2020, VOL. 45, NO. 9, 1834–1847 https://doi.org/10.1080/03075079.2019.1585420

et al. 2013; Clarke 2017), with no clear understanding of what actually constitute graduate employ- ability skills (Griffiths et al. 2018). Hillage and Pollard (1998, 1) defined graduate employability as ‘the knowledge, skills and attitudes that graduates are expected to be able to demonstrate they have acquired in higher education’ (Clarke 2017, 3). The literature on employability has extensively explored the continuous changes within the external environment and the impacts of these changes on the job market and on graduate employability (Forrier and Sels 2003; Fugate, Kinicki, and Ashforth 2004; Sung et al. 2008). Scholars noted that changes such as increased globalization, greater job insecurity, massification of higher education and the shift to a knowledge economy have led to the need for graduate employability (Bauman 2003; Sin and Neave 2016; Clarke 2017). While in the past, a higher education qualification was viewed as a sure route to success and employ- ability (de Weert 2007), the current situation shows that graduates are increasingly confronted with numerous challenges and have to face reality either through accepting lower level positions, or occu- pations that are outside of their area of competence (Clarke 2017). Scholars highlight the fact that nowadays graduates are no longer able to rely on their higher education qualification, but have to be flexible and adapt to the changes in the labor market, through developing and achieving a ‘pos- itional advantage over other graduates with similar academic and class-cultural profiles’ (Tomlinson 2012, 20). It has been argued that in order to achieve a positional advantage, graduates need to develop and acquire a combination of skills, notably core/hard skills and transferable/soft skills (Clarke 2017). It is important to note that over the last decades, research has largely focused on the technical/hard skills and know-how required by the labor market (Balcar 2016; Eshet 2004) whereas only limited attention has been devoted to the investigation of soft/transferable compe- tences (Seligman 2002; Ciappei and Cinque 2014). This is quite surprising, considering the importance of soft skills in relation to graduate employability. Archer and Davison (2008) pointed out that the International Employee Barometer (IEB) survey confirmed the importance of soft skills amongst employers. They argue that employers attributed higher importance to soft skills compared to stu- dents’ higher education qualifications. Similarly, the World Economic Forum identified 10 out of 16 ‘crucial proficiencies in the twenty-first century’ to be related to employees’ soft competencies (Deloitte Access Economics 2017, 1). The following section will thus discuss the notion of soft skills, highlighting the inconsistency in scholars’ attempts to define the concept.

Soft skills development

There are different ways of defining and classifying ‘soft skills,’ notably as life skills (WHO 1993), twenty-first century skills (Moore and Morton 2017), transversal skills, generic competences as well as key competencies for a successful life, a well-functioning society (|OECD 2003, 2012) and lifelong learning (EU 2006). Life skills, social skills, interpersonal skills, leadership skills, transversal compe- tences, social competences and meta-competences are commonly used to refer to the ‘emotional side’ of human beings, in opposition to the IQ (Intelligent Quotient) component related to hard skills (Delamare-Le Deist and Winterton 2005; Shalini 2013). According to Heckman and Kautz (2012, 451), ‘soft skills [are] personality traits, goals, motivations, and preferences that are valued in the labor market, in school, and in many other domains […].’ They are ‘a mix of dispositions, under- standings, attributes and practices’ (Yorke 2006, 4). Knight and Page (2007) describe them as wicked competences, as it is very difficult to define them because they can assume different forms in different contexts and they keep developing along the entire lifetime (Ciappei and Cinque 2014).

A working definition we propose for this paper is taken from Haselberger and other authors within the ModEs project (2012, 67): ‘Soft skills represent a dynamic combination of cognitive and meta-cog- nitive skills, interpersonal, intellectual and practical skills. Soft skills help people to adapt and behave positively so that they can deal effectively with the challenges of their professional and everyday life.’ In this instance, soft skills relate to a vast range of interpersonal and social qualities and competences, transferable across economic sectors and industries (Hurrell 2016; Deloitte Access Economics 2017). These soft skills include communication, teamwork, problem solving, critical and innovative thinking,

STUDIES IN HIGHER EDUCATION 1835

creativity, self-confidence, ethical understanding, capacity of lifelong learning, the ability to cope with uncertainty, as well as the willingness to accept responsibility (Harvey 2000; Andrews and Higson 2008; Kalfa and Taksa 2015; Clarke 2017; Moore and Morton 2017). Some studies (Manpower Group 2014) distinguished and classified soft skills according to the level of seniority within the organization (i.e. junior, manager and executive) or considering the scope of action (i.e. personal, social and methodological). The empirical study presented in this paper adopted the list of soft skills defined and extensively described by the ModEs European Project (Table 1; Haselberger et al. 2012).

It is argued that the acquisition of these soft skills allows students to better adapt to the organiz- ational culture, take initiative and contribute to organizational success (Harvey 2000). Similarly, emotional intelligence studies support the hypothesis that interpersonal skills are more likely to predict successful careers (Goleman 1995; Goleman and Boyatzis 2008; Claxton, Costa, and Kallick 2016) and are necessary for the rise in teamwork, the rapid pace of globalization, the capacity to dia- logue in a cross-cultural environment and the growing need to retain talent in organizations.

Various documents issued by the European Commission (EC 2012a, 2012b, 2013) as well as a numerous human resources experts (Grugulis and Vincent 2009, ISFOL 2012) pointed out that ‘soft skills’ are closely connected with employability, particularly for young graduates entering the labor market. According to these documents, companies need a more skilled workforce and opportunities should be given to young people to develop soft skills, such as entrepreneurial skills, coping skills (i.e. the capacity to deal with a problem in a creative way), learning to learn and other skills (such as the ability to work in teams, to communicate clearly and effectively, to adapt to different cultural con- texts, to solve problems, to manage conflicts, to show endurance in complicated or stressful situ- ations, etc.) which will enable them to successfully transition between full-time education and entering the labor market.

Table 1. List of the 20 soft skills utilized in the study (Haselberger et al. 2012; Succi, 2018).

Category Skill

Personal 1. Being Committed to Work – make a commitment to the organisation and understand its specific characteristics

2. Being Professionally Ethical – take actions while bearing in mind the principles and ethics of the profession in daily activities

3. Being Tolerant to Stress – show endurance in complicated or stressful situations 4. Creativity/Innovation Skills – contribute new ideas to develop improvements in the products or services of the organisation as well as in the activities performed in the job

5. Learning Skills – provide a self-assessment of necessary knowledge (theoretical or practical) and take measures to acquire and implement this knowledge

6. Life Balance Skills – manage successfully the frequent conflicts between life and work 7. Self-Awareness Skills – grasp our real weaknesses and strengths

Social 8. Communication Skills – transmit ideas, information and opinions clearly and convincingly, both verbally and in writing, while listening

9. Conflict Management & Negotiation Skills –conciliate different opinions to reach an agreement that satisfies everyone

10. Contact Network Skills – develop, maintain, and foster contacts 11. Culture Adaptability Skills – carry out managerial and entrepreneurial processes in multicultural environments

12. Leadership Skills – motivate and guide others to get them to contribute effectively 13. Team-Work Skills – to build relationships based on participation and cooperation with other people

Methodological 14. Adaptability to Change Skills – redirect the course of action to meet goals in a new situation 15. Analysis Skills – draw conclusions and forecasts for the future by acquiring relevant information from different sources

16. Continuous Improvement Skills – perform the activities, duties and responsibilities inherent to the job under quality standards and strive for excellence

17. Customer/User Orientation Skills – identify, understand and satisfy efficiently the needs of customers 18. Decision Making Skills – make the decisions necessary to achieve objectives quickly and proactively +B18 19. Management Skills – set goals and priorities through the selection and distribution of tasks and resources 20. Results Orientation Skills – make organisational efforts profitable while having always in mind the goals pursued

1836 C. SUCCI AND M. CANOVI

Although there seems to be a general consensus and understanding within both academia and industry regarding the importance of transferable skills, it seems that employers, higher education providers, and young people do not understand each other. They operate in ‘parallel universes’ and it has been argued that young people are often not acquiring a sufficient portfolio of general skills during their university studies (Mourshed, Patel, and Suder 2014). The following section of this paper will address these different stakeholder groups – HEIs, employers and students – involved in graduates’ employability development.

Main stakeholders

It is well known that decreasing funds, lifelong learning needs, and online teaching possibilities are threatening to upend established ways of teaching and learning (Cantoni, Botturi, and Succi 2007; Bowen 2013). It has been claimed that the higher education model of ‘lecturing, cramming and exam- ination’ has barely changed for centuries (The Economist 2014), but that, now, HEIs need to adapt to the changing needs of society by improving their ‘resources, challenges and support relating to the awareness of graduate identity and self-perception of employability, if graduates are to remain rel- evant in rapidly changing labour market landscapes’ (Griffiths et al. 2018, 891). Within the literature, in fact, there is a general consensus amongst scholars regarding the crucial role of higher education institutions in equipping graduates with the required knowledge, skills and abilities needed to be considered by the job market as ‘lifelong critical and reflective learners’ (Harvey 2000). Higher edu- cation should help students build a wider base on which they can build their future professional competences.

Sin and Neave (2016) highlighted HEIs’ primary role in preparing students for the current labor market by developing ‘ready-for-work’ skills. Similarly, Andrews and Higson (2008) emphasised in their study on graduate employability conducted in four European countries (e.g. Austria, Slovenia, Romania, and the UK), that HEIs need to develop programs in which students are actively encouraged to acquire and develop their soft skills. The authors go on by saying that HEIs across Europe need to make sure that graduates are equipped with more than just hard skills and capabilities. In this instance, HEIs have a crucial role in equipping students and graduates with the necessary skills.

Notwithstanding the importance of developing graduates’ soft skills, HEIs seem to have largely concentrated on the development of students’ hard/technical skills. As a consequence, HEIs have come under pressure from a variety of stakeholders, to put increased emphasis on developing stu- dents’ soft skills (Tomlinson 2012; Sin and Neave 2016). Particularly governments/policymakers and employer groups view HEIs as ‘drivers of economic growth’ (Sin and Neave 2016) and have cri- ticized HEIs for not adequately preparing graduates for the labor market (Moreau and Leathwood 2006; Tomlinson 2012; Clarke 2017). Employers’ need to find people with the ‘right attributes’ has laid down an important challenge to HEIs, which are accused of being detached from the business world and no adequately preparing people to enter the job market (Bennis and O’Toole 2005; Dunne and Martin 2006). It has been argued that graduates are not fit for purpose (Sin and Neave 2016; Griffiths et al. 2018), as HEIs are primarily focusing ‘too rigidly on academically orientated pro- vision and pedagogy, and not enough on applied learning and functional skills’ (Tomlinson 2012, 412). As a response to this increased pressure from policymakers and employers, HEIs have started to pay increased attention to graduate employability through developing and integrating a number of skill-based learning outcomes into their degree programs (Kalfa and Taksa 2015; Clarke 2017). University teaching staff is increasingly required to develop and adopt pedagogical tools to help graduates acquire transferable skills throughout their time at university (Archer and Davison 2008; Kalfa and Taksa 2015).

Particularly employer groups have complained about the lack of graduates’ transferable skills (Hurrell 2016), and expect graduates, upon commencing employment, to be employment-ready (Andrews and Higson 2008). While graduates might be regarded as a valuable work force in ‘enhan- cing value-added products and services’ (Tomlinson 2012, 25), as well as ‘drivers of innovation and

STUDIES IN HIGHER EDUCATION 1837

technological progress’ (Humburg and van der Velden 2015, 482), employers highlight graduates’ inability to transfer their acquired skills to real-life situations (Shuayto 2013). 54% of employers in the UK perceived graduates to be highly qualified but lacking soft skills, resulting in many vacancies being unfilled (Llewellyn Smith 2015). Indeed, it has been argued that after the war for talent (Michaels, Handfield-Jones, and Axelrod 2001), multinational companies are struggling to develop leaders, who are able to operate in an increasingly complex environment.

While over the past three decades, employers have continuously criticized graduates’ lack of trans- ferable skills, Clarke (2017, 11) argued that ‘little has changed from an employer perspective.’ Various scholars highlighted the need for employers to engage in more effective and efficient communi- cation, collaboration and partnerships with universities in order to address this matter (Archer and Davison 2008; Sin and Neave 2016; Clarke 2017). Archer and Davison (2008) for example suggested that employers should actively participate in the development of graduate transferable skills through ‘offering skill sessions on campus,’ ‘taking an increased number of graduates on placement/intern- ship’ and ‘developing and delivering business case studies’ (p. 13). Adopting these measures would allow for an improved cooperation between HEIs and employer groups (Sin and Neave 2016).

Having addressed the employer groups’ and HEIs’ roles in equipping students with the necessary skills, knowledge and abilities required to successfully enter the labor market, an important question has been raised within the literature as to how far responsibility for employability and the develop- ment of transferable skills is individualized (Sin and Neave 2016). In other words, should students take individual responsibility for their employability? While from a European perspective, the Bologna declaration of 1999 recognized employability as a key objective, policymakers stressed the impor- tance of individuals’ responsibility and effort in developing these employability skills (Sin and Neave 2016). In this instance, HEIs adopt an assisting/supporting role by increasing graduates’ aware- ness of labor market requirements and assisting them in developing the necessary skills (Archer and Davison 2008). Although a number of stakeholders, particularly employers and policymakers, have highlighted the importance of graduate employability and the acquisition of soft skills, from a gradu- ate perspective, employability was attributed less importance and received much less consideration (Sin and Neave 2016). Accordingly, this paper contributes to this debate and explores students’ as well as employers’ perceptions of the importance of soft skills in enhancing graduate employability.

Methodology and research design

The literature review shows a growing interest in soft skills, a lack of academic programs devoted to their development, and the need for companies/employers to engage in more effective and efficient communication, collaboration and partnerships with universities in order to address this matter. Moreover, there is a mismatch in the reciprocal expectations of companies, students and universities, and no clear starting point for a discussion.

This research has thus been designed to comprehend how, on one side, employers perceive the importance of soft skills in recruitment and development processes and, on the other side, how stu- dents/recent graduates perceive the importance of soft skills in their first job and in their career development. An exploratory study has been developed to achieve the research objectives, combin- ing quantitative (i.e. surveys) and qualitative (i.e. focus groups and interviews) research methods. First, a pilot study has been conducted in Italy followed by the main empirical study conducted both in Italy and Germany. A business school was selected for the data collection. The school is based in six different countries, counts more than 4500 students a year in degree programs, and col- laborates on a regular basis with a large number of multinational companies.

The first phase of the research was carried out in February 2016 and was intended to verify the interest of the corporate community on the topic and to create a common framework to build further analysis. A pilot survey was sent to a group of Italian HR managers on the occasion of the career day of the business school. Results of the pilot study confirmed that the development of soft skills is a top priority on the agenda of Italian HR managers and, in particular, Teamwork,

1838 C. SUCCI AND M. CANOVI

Communication, Results orientation, and Learning skills were considered primary skills when assessing and looking to employ young graduates. In their opinion, universities should encourage students to face a wider variety of situations (Succi, 2018). They need to be able to step out of their comfort zone, develop cognitive skills and ultimately apply what they have learned, to work with others, and to solve problems.

Finally, respondents were also asked to express their opinion about the reliability and validity of the soft skills listed in the study (Haselberger et al. 2012). Their comments and a set of individual inter- views with HR managers brought to the refinement of a final list of 20 soft skills (Succi, 2018). More- over, as the questionnaire was successfully tested and utilized by the researchers, it is argued that the requirements for validity have been met.

Following the pilot study with Italian HR managers, the authors decided to enlarge the scope of the research through extending the number of participants, both for employers and for students/ recent graduates, with no more than 2 years of experience. Other countries, in which the school is present, in particular Germany, have also been included in this research.

The second phase of the research was conducted in the period between January and June 2017. The target group was composed by two populations. On one side, the study included 1200 currently enrolled masters’ students and recent graduates. On the other side, 800 HR managers were selected, within the network of the school. The email questionnaire was sent out to the target groups for the first time in March 2017, followed by an intense recall phase during the months of April and May.

The email questionnaire sent out to employers and students/graduates was divided into two sub- sections: (a) perceived importance and ranking of soft skills; (b) demographic information, in order to address the following research questions.

. RQ1: Which soft skills are ranked more important by respondents?

. RQ2: Are employers satisfied with the level of soft skill development amongst graduates, done by HEIs?

. RQ3: Do employers and students/graduates perceive the importance of soft skills differently?

. RQ4: Are there any differences in perception among employers regarding the importance of soft skills?

The first section of the questionnaire investigated the importance of soft skills compared to hard skills and proposed the list of 20 soft skills, divided into three categories, to measure the perceived importance of each of them. The respondents were asked to rate them on a Likert-type scale from 1 (not important at all) to 5 (very important).

The second section of the questionnaire focused on the collection of demographic data of employers and the companies in which they operate as well as of students’ and graduates’ work experience. In particular, researchers asked to indicate the area of business, the size and country of the headquarter of each company, plus their level of internationalization. On the other side, stu- dents and, especially, graduates were required to describe in detail the companies of their previous work placement as well as their current job. The online questionnaire was distributed simultaneously to the two populations investigating the same issues. A 21% response rate was obtained with 425 people participating in the study and 300 completing the questionnaire, among which 169 stu- dents/graduates and 131 employers.

Description of the sample

Employers, participating in the survey were mainly Italian (50%) and German (35%) and equally dis- tributed between women and men. The large majority (42%) are middle or senior managers and 20% of respondents hold a CEO or executive position. 35% of respondents were born in the 1970s and 33% in the 1980s (the others are born before 1970). The majority of employers are working for big companies 36% (more than 10,000 employees) with international activities (13% is headquartered

STUDIES IN HIGHER EDUCATION 1839

in the USA). Sectors in which companies operate are mainly finance, insurance and consulting (23%), IT, media and digital (26%), industry and production (16%), and FMCG (12%).

The other sample is formed by 78% of students and by 22% of recent graduates. They come mainly from Italy (37%) and Germany (46%) and from other European countries (17%). There is a slight majority of male participants (59%). Furthermore, the majority of participating students under- took at least one internship and 44% of students have done more than 3 internships. Almost all par- ticipating students have international experience and they either worked in large companies (more than 10,000 employees) or in small ones (below 50 employees). Students mainly worked in industry and production (20%), consulting, insurance and finance (21%), FMCG (14%) or IT, media and digital (12%) (Table 2).

A descriptive statistical analysis of the data was conducted to answer two research questions. First, the two datasets (i.e. companies and students/graduates) have been analyzed separately to measure the importance perceived by each population and to define the ranking of soft skills. As a second step, an independent T-test analysis has been conducted to compare the means of the two indepen- dent groups, in order to determine whether there was statistical evidence that the associated popu- lation means were significantly different.

Results

The large majority of respondents (85.5%) – both employers and students – indicated an increased emphasis on soft skills over the last 5–10 years and the need for managers and academics to devote more attention to soft skills. Addressing the first research question (RQ1), respondents were asked to assess each soft skill on a 5-point Likert Scale – 1 = not important, 5 = very important. Therefore, a ranking of the 20 soft skills has been built based on their average (Table 3). Cronbach’s Alpha test has been calculated to verify the internal consistency of the tool and the value of α = 0.823 confirmed the reliability of the instrument utilized.

It emerged that Communication skills, Being Committed to work and Teamwork skills are ranked as the most important soft skills to enhance graduate employability, confirming also the trends indi- cated by Deloitte (2017) in their annual report on ‘Global Human Capital Trends.’ Similarly, Andrews and Higson (2008) – investigating graduate employability in four European countries – found that team-working skills, being able to think innovatively, as well as oral communication skills

Table 2. Sample of the study.

Employers Students

N of respondents 131 169 Gender Male 47% 59%

Female 53% 41% Nationality Italy 50% 37%

Germany 35% 46% Others 15% 17%

Sector Finance, insurance and consulting 23% 21% FMCG 13% 14% Industry and production 16% 20% IT, media and digital 26% 12% Others 22% 33%

Role CEO/executives 20% Middle managers 42% Others 38%

Age Before 1970 35% 1971–1980 33% After 1981 31%

Company size Below 50 employees 12% Between 50 and 499 18% Between 500 and 9.999 34% More than 10,000 employees 36%

1840 C. SUCCI AND M. CANOVI

are a vital part of the graduate portfolio. Although these skills are perceived as highly important, employers have, however, complained that graduates did not develop these particular soft skills during their university studies (Robles 2012).

On the contrary, Life balance skills, Leadership skills and Management skills are ranked of lowest importance. Possibly, these skills have not been considered essential, by employers, when recruiting a young graduate, and, by students/graduates, at the beginning of their career. In fact, as reported in the literature review, several studies differentiated between the soft skills required for an entry pos- ition, a managerial or rather an executive one (Manpower 2014). Surprisingly, Culture adaptability skills were not considered to be of high importance, despite the internationality of the target popu- lation. Future research in this area could investigate this matter further.

Furthermore, in relation to the second research question (RQ2), employers were asked about their satisfaction with HEIs’ preparation of graduates, and the development of graduates’ soft skills. The large majority of respondents (60.2%) indicated that students are not well or very well prepared. In qualitative comments, they indicated a lack of self-awareness and, in particular, the ability to identify personal strengths and weaknesses. Respondents distinguished clearly between the level of prep- aration provided by business schools or by universities, which offer less exposure to the ‘real world’ conveyed, for example, by internships, case studies and corporate testimonials. Finally, they reflected on graduates’ unrealistic expectations regarding the corporate world and their lack of responsibility in acquiring and developing soft skills.

Addressing the third research question (RQ3), results show that students/graduates assessed soft skills less important than employers when compared to technical skills. In fact, considering the var- iance of data (Table 4), a substantial difference has been identified in how the two populations per- ceive the importance of soft skills. Explanations for these differences can probably be found through further investigating the level of work experience of the two samples of participants.

Furthermore, a T-test analysis has been conducted to go deeper in the comparison of the two samples and to describe how perceptions differ on each single soft skill. Results show several signifi- cant differences on how soft skills were ranked (Figure 1).

In particular, the soft skill ranked more important by HR managers (compared to graduates) is Being professionally ethical. The other soft skills ranked significantly higher (Figure 1) by employers are: Adaptability to change, Creativity and Innovation, Customer/User Orientation and Teamwork. On

Table 3. Ranking of the 20 Soft Skills amongst all participants.

All Participants Students/ Graduates Employers

Rank Order Variable Mean Std. Deviation Mean SD Mean SD

1 Communication Skills 4.67 0.539 4.73 0.509 4.58 0.568 2 Being Committed to Work 4.61 0.638 4.54 0.707 4.69 0.526 3 Team-Work Skills 4.56 0.703 4.45 0.794 4.71 0.533 4 Learning Skills 4.43 0.771 4.33 0.843 4.55 0.649 5 Being Tolerant to Stress 4.41 0.662 4.44 0.680 4.37 0.637 6 or 7 Analysis Skills 4.38 0.692 4.47 0.716 4.27 0.644 6 or 7 Continuous Improvement Skills 4.38 0.717 4.35 0.792 4.42 0.607 8 Results Orientation Skills 4.37 0.708 4.31 0.773 4.44 0.610 9 Adaptability to Changes Skills 4.31 0.702 4.19 0.766 4.47 0.574 10 or 11 Customer/User Orientation Skills 4.13 0.891 3.98 0.991 4.31 0.703 10 or 11 Self-Awareness Skills 4.13 0.775 4.12 0.802 4.13 0.741 12 or 13 Contact Network Skills 4.10 0.859 4.27 0.809 3.88 0.872 12 or 13 Creativity/Innovation Skills 4.10 0.825 3.98 0.896 4.25 0.697 14 Decision Making Skills 4.07 0.803 4.15 0.880 3.97 0.681 15 Being Professionally Ethical 4.06 0.917 3.75 0.965 4.47 0.661 16 Conflict Management & Negotiation Skills 4.03 0.806 4.15 0.799 3.87 0.791 17 Culture Adaptability Skills 3.96 0.917 3.90 0.998 4.03 0.797 18 Management Skills 3.95 0.841 4.05 0.844 3.83 0.824 19 Leadership Skills 3.80 0.951 3.76 1.038 3.85 0.827 20 Life Balance Skills 3.71 0.984 3.72 1.108 3.71 0.802

STUDIES IN HIGHER EDUCATION 1841

the other side, students/graduates rank significantly higher Contact network and Conflict manage- ment skills. Again these results are likely to be fully understood, analyzing the impact of work experi- ence and the generational difference component.

When addressing research question four (RQ4), we found some significant differences in percep- tion among employers regarding the importance of soft skills, when data were analyzed based on nationality, age, sector, and company size. First, with regards to nationality, we found five significant differences between German and Italian employers regarding the importance of the following soft skills: Communication skills, Analysis skills, Being professionally ethical, Contact network skills, and Culture adaptability skills (Table 5). Being professionally ethical, for example, was considered more important to Italian employers than German employers, while Analysis and Communication skills were given more importance by German employers compared to Italian employers. Our results, however, contradict Andrews and Higson’s (2008) study, which revealed that employers’ perceptions of the skills and competencies necessary to enhance graduate employability were similar in all four countries (Andrews and Higson 2008).

Second, when comparing different generations amongst the employer sample, we found that employers who were born before 1975 ranked the skill of Being professionally ethical higher than those born after 1976 (Table 5); while Analysis skills and Results orientation skills were ranked signifi- cantly higher by managers born between 1976 and 1990. These results suggest that comparing different generations (Culiberg and Mihelic 2016) can also provide insights into explaining differences in perception between employers and students/graduates.

Third, the analysis by sector (Finance/insurance & Consulting vs. IT/digital) did not reveal any major differences, except for Leadership skills, which were considered more important within the IT and digital sector than the financial sector (Table 5).

Table 4. A comparison of students and companies’ answers regarding soft skills importance.

Mean SD

Students Compared to technical/functional skills, how important do you consider soft skills for your future career?

3.35 0.513

Companies Compared to technical/functional skills, how important do you consider soft skills when hiring business graduates?

4.43 0.608

Figure 1. A comparison between the rankings of students and companies. Significance indicators: ***p < .0001; **p < .001; *p < .05).

1842 C. SUCCI AND M. CANOVI

Table 5. Significant differences in perception among employers regarding the importance of soft skills, when data are analyzed based on nationality, age, sector, and company size.

Germany Italy OLD – >1975

YOUNG – 1976–1990

Finance, insurance,

and consulting

IT, TK, digital and Media

Below 50 employees

More than 10,000

employees

Mean SD Mean SD Mean

Difference Mean SD Mean SD Mean

Difference Mean SD Mean SD Mean

Difference Mean SD Mean SD Mean

Difference

Analysis Skills 4.51 0.5466 4.09 0.660 3,531(109) 4.14 0.577 4.39 0.662 −2041 (109) 4.38 0.561 4.38 0.604 −0.021 (61) 4.07 0.829 4.38 0.61 −1.54 (59) p < .001 p < .05 p > .05 p > .05

Being Professionally Ethical

4.21 0.7204 4.55 0.5871 −2757 (110) 4.64 0.53 4.32 0.72 2609 (110) 4.57 0.679 4.38 0.739 1034 (62) 4.53 0.64 4.54 0.69 −0.05 (59) p < .05 p < .05 p > .05 p > .05

Communication Skills 4.70 0.4652 4.45 0.6381 2259 (109) 4.54 0.579 4.67 0.507 −1281 (109) 4.57 0.626 4.67 0.479 −0.716 (61) 4.4 0.828 4.7 0.511 −1653 (59) p < .05 p > .05 p > .05 p > .05

Contact Network Skills 4.11 0.8493 3.71 0.8966 2372 (109) 3.74 0.803 3.97 0.93 −1.36 (109) 3.87 0.819 4.09 0.723 −1154 (61) 3.67 1.234 4.02 0.802 −1293 (59) p < .05 p > .05 p > .05 p > .05

Culture Adaptability Skills

3.80 0.7186 4.20 0.8515 −2569 (109) 3.9 0.789 4.1 0.81 −1298 (109) 4.07 0.799 4.03 0.758 0.201 (61) 3.67 1.113 4.19 0.680 −2206 (60) p < .05 p > .05 p > .05 p < .05

Customer/User Orientation Skills

4.45 0.619 4.25 0.771 1473 (110) 4.26 0.694 4.31 0.715 −0.346 (110) 4.23 0.626 4.5 0.663 −1648 (62) 3.67 0.8165 4.32 0.663 −3135 (60) p > .05 p > .05 p > .05 p < .05

Leadership Skills 3.72 0.71 3.94 0.92 −1341 (110) 3.88 0.746 3.82 0.859 0.373 (110) 3.73 0.6397 4.18 0.673 −2.69 (62) 3.53 1.06 3.87 0.741 −1383 (60) p > .05 p > .05 p < .05 p > .05

Results Orientation Skills 4.40 0.58 4.49 0.64 −0.748 (110) 4.28 0.64 4.52 0.593 −2021 (110) 4.27 0.64 4.53 0.563 −1748 (62) 4.07 0.704 4.45 0.619 −2004 (60) 0.46 p < .05 p > .05 p < .05

Self-Awareness Skills 4.06 0.85 4.15 0.71 −0.61 (110) 4.14 0.7 4.11 0.812 0.187 (110) 3.97 0.928 4 0.55 −0.177 (62) 3.67 0.976 4.26 0.681 −2.625 (59) p > .05 p > .05 p > .05 p < .05

S T U D IE S IN

H IG H E R E D U C A T IO N

1 8 4 3

Finally, four significant differences emerged when analyzing the data based on company size. Small-sized companies (<50 employees) ranked Cultural adaptability skills as more important com- pared to large firms (>10,000 employees) (Table 5). On the other hand, large firms considered Results-oriented skills, Customer-oriented skills, as well as Self-awareness skills as more essential.

Thus our results did not only reveal differences in perception regarding the importance of soft skills between employers and graduates/students but also among employers based on nationality, age, sector and company size.

Discussion and further development

This paper intended to contribute to the discussion regarding the increased relevance of soft skills in a continuously changing environment in terms of enhancing graduate employability. The importance of soft skills identified amongst employers confirms that globalization and the shift to a knowledge economy led to a higher emphasis on graduates’ ability to communicate effectively throughout different channels, on being self-effective and committed to results, on their capacity to build relationships in multiple teams, and on their ability to adapt to the external context.

Along the same lines, the results of this research confirmed the need to increase the awareness of the main stakeholders: students/graduates, employers, and HEIs. In particular, we included stu- dents/graduates in this research, to reflect on the importance of students’ soft skills development and to better understand employers’ expectations. Companies were asked to assess students’ preparation and to indicate their priorities, when hiring young graduates. It emerged from the results that HEIs neither communicate effectively the urgency of soft skills development to stu- dents, nor do they prepare them adequately to enter the job market. These findings are in line with Andrews and Higson’s (2008) study on graduates’ and employers’ perspectives of graduate employability in four European countries. The authors highlight the fact that more needs to be done by HEIs to enhance graduate employability and urge HEIs to implement work-based learning programs as a way of providing students with initial work experience and improving their employ- ment prospects.

Results further reveal major differences in perceptions of the importance of soft skills compared to technical/hard skills between employers and graduates/students. Significant differences appeared when the two populations were compared. Interestingly, employers consider more important the skills of Being professionally ethical, Adaptability to change, Creativity and innovation, Customer/user orientation and Teamwork, while students consider more important Contact network and Conflict management skills.

The two stakeholder groups differ in the level of work experience and tend to belong to a different generation. Future research could investigate further these two components, to gain a better under- standing of the reasons causing different perceptions of each soft skill between employers and graduates. Moreover, future studies could enlarge the sample through including other student groups, coming from different HEIs, to address the limitations brought by having respondents coming exclusively from one single business school. The point of strength of this study has been the internationality of the sample, which could even further increase, through extending this study to other European or non-European countries.

Conclusion

The aim of this paper was to show the increased relevance of soft skills in a continuously chan- ging environment, as well as to examine the perceptions of employers and graduates/students regarding the importance of developing soft skills in enhancing graduate employability. Findings confirmed the increased emphasis on soft skills over the last 5–10 years by both employers and graduates, while simultaneously revealing major differences in perception between both stake- holder groups.

1844 C. SUCCI AND M. CANOVI

There are key implications for practitioners working in the field. On one side, employers have to actively participate in developing students’ as well as graduates’ soft skills; on the other side, acade- mia needs to build stronger partnerships with the industry and work effectively together to guaran- tee ready-for-the-job graduates. Finally, students and young graduates need to be made aware of their individual responsibility in developing soft skills and in adopting a pro-active role in order to increase their employability. The authors believe that, instead of blaming HEIs for graduates’ lack of transferable skills, the three main stakeholders identified in this paper need to effectively work together to achieve the desired outcomes.

Disclosure statement

No potential conflict of interest was reported by the authors.

ORCID

Chiara Succi http://orcid.org/0000-0002-3868-5354

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