| Topic | What is the topic of the communication (a "re" statement)? |
| Frequency | How often will this message go out? Regularly? Will there be updated versions? Once? |
| Audience | Who will get this message? Why? |
| Purpose | What is the goal of the communication—what should it achieve? |
| Communicator | Who is going to actually have their name/voice on this communication? |
| Message | What is the foundation of the message? (Key points listed) |
| Author | Who is going to write the communication? (Use the name of the officer/change agent, i.e., the CIO, CFO, CEO or the "CA" (change agent), HR Director, etc.) You don't actually write a person's name. |
| Delivery | How will the message be delivered, and why that method (i.e., e-mail/phone conference/in person, etc.)? |
| Measure | How will you measure or determine if the message successfully conveyed the information? |