Resistance and Communication
Week 8- Resistance and Communication
Watch the Resistance and Communication video for help getting started on this assignment.
Introduction
Using your selected organization, diagnose the organization’s level of resistance, and construct a solid communication plan. Use a
tablet, smartphone, laptop, desktop, or traditional video recorder to record a maximum of a 5–7-minute dynamic video on the topics
detailed below. Alternatively, you may submit a 4–6-page paper instead of the video submission.
Instructions
Prepare and present a video that is a maximum of 5–7-minutes or write a 4–6-page paper in which you:
1. Diagnose the reasons for resistance to change.
2. Interpret the potential causes of resistance in the organization. Identify and describe three potential causes of resistance to your
change plan. Identify and describe three potential sources of resistance to your change plan.
3. Create a plan for minimizing possible resistance to your change management plan.
4. Elaborate on the relationship between resistance to change and communication.
5. Evaluate three communication strategies.
6. Recommend one communication strategy that would be applicable to your organization. Diagnose why this communication
strategy is best for your organization.
7. Create a solid communication plan for your change initiative.
8. Use at least four quality academic resources in this assignment. Note: Wikipedia and other similar Websites do not qualify as
academic resources.
Scoring Guide
Diagnose the reasons for resistance to change. 10 %
Unacceptable- Did not submit diagnosed reasons for resistance to change. /Needs Improvement- Partially diagnosed the reasons for resistance to change./ Competent- Satisfactorily diagnosed the reasons for resistance to change./ Exemplary- Thoroughly diagnosed the reasons for resistance to change.
Interpret the potential causes of resistance in the organization. Identify and describe three potential causes of resistance to your change plan. Identify and describe three potential sources of resistance to your change plan. 15 %
Unacceptable- Did not submit interpretation of the potential causes of resistance in the organization. Did not submit identification and description of three potential causes of resistance to your change plan. Needs Improvement- Partially interpreted the potential causes of resistance in the organization. Partially identified and described three potential causes of resistance to your change plan./ Competent- Satisfactorily interpreted the potential causes of resistance in the organization. Satisfactorily identified and described three potential causes of resistance to your change plan./ Exemplary- Thoroughly interpreted the potential causes of resistance in the organization. Thoroughly identified and described three potential causes of resistance to your change plan.
Create a plan for minimizing possible resistance to your change management plan. 15 %
Unacceptable- Did not submit elaboration of the relationship between resistance to change and communication./ Needs Improvement- Partially elaborated on the relationship between resistance to change and communication./ Competent -Satisfactorily elaborated on the relationship between resistance to change and communication./ Exemplary- Thoroughly elaborated on the relationship between resistance to change and communication.
Evaluate three communication strategies. 10 %
Unacceptable- Did not submit three evaluated communication strategies./ Needs Improvement- Partially evaluated three communication strategies./ Competent- Satisfactorily evaluated three communication strategies./ Exemplary -Thoroughly evaluated three communication strategies.
Recommend one communication strategy that would be applicable to your organization. Diagnose why this communication strategy is best for your organization. 15 %
Unacceptable- Did not submit recommendation of one communication strategy that would be applicable to your organization. Did not submit diagnoses as to why this communication strategy is best for your organization. / Needs Improvement- Partially recommended one communication strategy that would be applicable to your organization. Partially diagnosed why this communication strategy is best for your organization. / Competent- Satisfactorily recommended one communication strategy that would be applicable to your organization. Satisfactorily diagnosed why communication strategy is best for your organization. / Exemplary- Thoroughly recommended one communication strategy that would be applicable to your organization. Thoroughly diagnosed why this communication strategy is best for your organization.
Create a solid communication plan for your change initiative. 10 %
Unacceptable- Did not submit a created solid communication plan for your change initiative./ Needs Improvement- Partially created a solid communication plan for your change initiative./ Competent -Satisfactorily created a solid communication plan for your change initiative./ Exemplary -Thoroughly created a solid communication plan for your change initiative.
Four References. 5 %
Unacceptable- No references provided./ Needs Improvement- Does not meet the required number of references; some or all references poor-quality choices./ Competent -Meets number of required references; all references high-quality choices./ Exemplary- Exceeds number of required references; all references high-quality choices.
Clarity or coherence in presentation and writing mechanics 5 %
Unacceptable- More than 6 errors present. Information is confusing and fails to include reasons and evidence that logically support ideas./ Needs Improvement= 5–6 errors present. Information is partially clear with minimal reasons and evidence that logically support ideas./ Competent =3–4 errors present. Information is mostly clear and generally supported with reasons and evidence that logically support ideas./ Exemplary= 0–2 errors present. Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas.
Met formatting requirements, including one page summary for presentation option. 5 %