HRM

Company Studied

Name of company studied

url of the company website

Articles you read about each company (online or print) – you must list at least 5 citations (article title, author, publication, date or if the article is online, the URL). If you read more, list more.

1.

2.

3.

4.

5.

more:

Headquarters location

Number of employees

Gross revenue in most recent year available

Chairman of the Board and CEO

Are there any interesting people on the company board of directors? If yes, who do you think is interesting and what kind of expertise do you think they are offering to the company?

How is the company leadership described? Are they competent, admired, respected, etc.?

Key Products/Services

Three adjectives that describe the company in the marketplace – why did you choose these three particular adjectives?

Describe the company’s culture

Describe the company’s values

From what you’ve read, does the company live its values?

Biggest internal challenge – what makes this company difficult to lead or manage?

Biggest external challenge – what about the market or business landscape is making it difficult for this company to compete?

Internet presence – is it effective? Please describe.

Advertising in other media – is it effective? Please describe.

Target customer demographics – who is this company’s target market?

Describe the company’s reputation

Are there any scandals associated with the company?

Who are their major competitors?

Would you like to work for this company? Why or why not?