Project Reflection

Tyrone Olive

Acquiring Employees

Needs Assessment Matrix

Definition: A needs assessment is the process organizations use to determine if training is necessary for its employees. Note: This template serves as a guide to complete the needs assessment of your current or selected organization. You are allowed to manipulate the categories to obtain the information you require in order to complete the assignment.

The purpose of this proposal is to assess the training need of employees and develop job description for vacant position in the organization. I developed a need assessment matrix for Coca-Cola a multinational American company. I recognized the training needs of employees and then described the job description for the human resource manager and marketing manger that company required.

Department	Required Functions	Department or Employee Needs	Jobs or Tasks	Current Trainings
Human Resource Department	Recruiting, Labor law compliance Payroll record, Staff development and training, Employee relation, Organization policies, and rules employment benefits plans	--Human resource department need a comprehensive plan to handle employees relation, benefits, payrolls and training --Department need guidelines and feedback to coordinate as well as direct the administrative functions	--To recruit and select right people for right job --Arrange orientation program to adjust new employees in organization culture --Maintain positive and good workplace to motivate employees --Fine out development and training need of employees to increase employees’ performance	--Affirmative Action Training (EEO), --PHR --Anti-Harassment Prevention Training programs, --Strategic planning training, --Human resource management training
Marketing Department	Define and manage brand, identify customers, retain them and satisfy them through product development and innovation, Setting prices, Marketing research	--Employees need to coordinate effectively to produce creative content and efficient results, --Department need to balance resource allocation and workload to avoid burning out the team, --Department need to monitor progress and plan the project timeline to measure productivity, --Department need money, time, energy and expertise to reduce costs, --Department need continuous feedback for brand good reputation	--Reach out to customers, prospects, community and investors --Conducting campaigns for marketing initiative --To produce promotional and marketing materials --Create website content --Manage and monitor social media --Produce internal and external communication --Conduct marketing and customers research --Build strong public relations	--Multi-discipline training programs --SEO marketing --Digital marketing -analytics short courses --Online marketing programs

(Parameswari & Yugandhar, 2015)

(Ramaseshan, Ishak, & Rabbanee, 2013)

Job Description:

Job type: Human Resource (HR) manager

Job summary

Organization is looking a Human resource manager to direct the hiring process of organization from recruiting to hiring new employee. HR manager has ability to build strong relationship between employees and employers and can improve employee engagement as well as can build talent resource programs, attractive compensations and rewards system.

Responsibilities:

· To plan, implement, and evaluate the employee relations and human resource policies

· Maintaining the work structure by defining the job requirements and descriptions for all positions.

· Run the recruitment and selection process of the organization.

· Develop the positive work environment.

· Maintain the benefit programs and manage the pay plan by conducting the frequent surveys, conduct the job evaluations, prepare pay budgets.

· Responsible to conduct the orientation and training program.

· Leading the teams and contributing to the team work.

Qualifications:

· Bachelor’s degree 4 years in Human resource subjects

· At least 5 years’ experience as Human Resource Manager

· PHR certified will be preferred

Skills:

· Strong communication skills to create good relationship between employees and employers

· Approachability to increase employee performance

· Motivation skills to enhance the motivation of employees internally and externally to increase productivity

· Discretion and Ethics to create positive workplace culture

(betterteam, 2019)

Job description

Job type: Marketing Manger

Job summary

Organization is looking a marketing manager who has ability to manage the marketing initiatives of the company, who can effectively use research and analysis as a tool to direct the marketing planning and strategies moreover can report results of sales and marketing to the senior executives.

Responsibilities:

· Develop the tactics and strategies to enhance the reputation of the company

· Develop the successful marketing activities and campaigns from creative ideas to execution

· Develop the pricing strategies that can maximize the market share and profits along with customer satisfaction

· Develop promotion strategies and advertising strategies

· Effectively communicate the market plan

· Develop budgets including research and development activities, expenditures, forecast profit ad loss as well as retune on investment

· Evaluate the competitors strategies

· Work with internal and external stakeholders

Qualifications:

· Bachelor degree in marketing or business administration

· 3-4 years experience in a well reputed marketing company and proficient in marketing campaigns, marketing plans and marketing strategy

· Experience with digital marketing for instance content marketing, SEO, social media

Skills

· Good communication skills (both oral and written) to deal with national and international clients

· Project management skills (resource allocation, manage workload balance, time and money management)

· Time management skills (meet deadlines, pressure handler)

· Skills to analyze the market trends and understanding of marketing channels

(betterteam, 2019)

References:

betterteam. (2019). HR Manager Job Description. Retrieved 2020, from betterteam.com: https://www.betterteam.com/hr-manager-job-description

betterteam. (2019). Marketing Manager Job Description. Retrieved 2020, from betterteam.com: https://www.betterteam.com/marketing-manager-job-description

Parameswari, B. N., & Yugandhar, V. (2015). The Role of Human Resource Management in Organizations. International Journal of Engineering Technology, Management and Applied Sciences , 2349-4476.

Ramaseshan, B., Ishak, A., & Rabbanee, F. K. (2013). The role of marketing managers' commitment and involvement in marketing strategy implementation. journal of Strategic Marketing .

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