HPI633 Assignment 6

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HPI633Chapter10.pptx

Chapter 10 Funding IT

Managing and Using Information Systems: A Strategic Approach

by Keri Pearlson & Carol Saunders

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Learning Objectives

Understand how IT costs are best allocated across an organization.

Describe the method that is most likely to be fair and accurate.

Define how companies determine what the real costs are for IT investments (TCO and Activity-based costing).

Identify which metrics (ROI, NPV, etc.) that should be used to evaluate IT investments.

Understand the uses and benefits of business cases.

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Real World Examples

The CIO of Avon Products Inc. relies heavily on hard-dollar metrics like NPV, and IRR to demonstrate business value in IT investments.

Although not the typical IT metrics they are what business understands.

Avon uses payback, NPV, IRR and risk analysis for every investment.

Business side of IT is similar to the business itself.

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FUNDING IT RESOURCES

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Funding IT Resources

Who pays for IT? Users, IT department, Corporate, etc.

There are three main funding methods:

Chargeback

Allocation

Corporate budget

The first two are done for management reasons, while the latter recovers costs using corporate coffers

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Chargeback

IT costs are recovered by charging individuals, departments, or business units

Rates for usage are calculated based on the actual cost to the IT group to run the system and billed out on a regular basis

They are popular because they are viewed as the most equitable way to recover IT costs

However, creating and managing a chargeback system is a costly endeavor

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Allocation

Recovers costs based on something other than usage, such as revenues, log-in accounts, or number of employees

Its primary advantage is that it is simpler to implement and apply

There are two major problems:

The 'free rider' problem

Deciding the basis for charging out the costs

True-up process is needed where total IT expenses are compared to total IT funds recovered from the business units.

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Corporate Budget

Here the costs fall to the corporate “bottom line”, rather than levying charges on specific users or business units

In this case there is no requirement to calculate prices of the IT systems and hence no financial concern raised monthly by the business managers

However, there are drawbacks, as shown in the next slide (Figure 10.1).

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Funding Method Description Why do it? Why not do it?
Chargeback Charges are calculated based on actual usage Fairest method for recovering costs since it is based on actual usage Must collect details on usage; often expensive and difficult
Allocation Expenditures are divided by non-usage basis Less bookkeeping for IT; predictable monthly costs IT department must defend allocation rates
Corporate Budget Corporate allocates funds to IT in annual budget No billing to the businesses. Good for encouraging use of new technologies. Have to compete with all other budgeted items for funds

Figure 10.1 Comparison of IT funding methods

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HOW MUCH DOES IT COST?

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Overview

The most basic method of determining costs is to add up all of the hardware, software, network, and people involved in IS.

Real cost is not as easy to determine.

Most companies continue to use the over-simplistic view of determining cost and never really know the real cost.

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Activity Based Costing

Activity Based Costing (ABC) counts the actual activities that go into making a specific product or delivering a specific service.

Activities are processes, functions, or tasks that occur over time and have recognized results. They consume assigned resources to produce products and services.

Activities are useful in costing because they are the common denominator between business process improvement and information improvement across departments

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Total Cost of Ownership

Total Cost of Ownership (TCO) is fast becoming the industry standard

It looks beyond initial capital investments to include costs associated with technical support, administration, and training.

This technique estimates annual costs per user for each potential infrastructure choice; these costs are then totaled.

Careful estimates of TCO provide the best investment numbers to compare with financial return numbers when analyzing the net returns on various IT options

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Category Infrastructure Component Cost per end user of Option 1 Cost per end user of Option 2
Hardware Desktops Servers Mobile platforms Printers Archival storage Technical support Administration Training Informal support Retirement Total Hardware Cost
Software OS Office Suite Database Proprietary Technical support Administration Training Informal support Total Software Cost
Network LAN WAN Dial-in lines/modems Technical support Administration Total Network Cost
Data Removable media Onsite backup storage Offsite backup storage Total Data Cost

Figure 10.2  TCO component evaluation.

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TCO Component Breakdown

TCO estimates should be computed per component and then divided among all users who access them (servers, printers, etc.)

For more complex situations.

Such as when only certain groups of users possess certain components, it is wise to segment the hardware analysis by platform

Soft costs, such as technical support, administration, and training are easier to estimate than they may first appear.

Informal support is harder to pin down

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Category Component Responsible Party Annual hours Cost/ hour Total cost
Technical support Hardware phone support. Call center
In-person hardware troubleshooting IT operations
Hardware hot swaps IT operations
Physical hardware repair IT operations
Total cost of technical support
Administration Hardware setup System administrator
Hardware upgrades/ modifications System administrator
New hardware evaluation IT operations
Total cost of administration
Training New employee training IT operations
Ongoing administrator training Hardware vendor
Total cost of training
Total soft costs for hardware

Figure 10.3 – Soft costs considerations

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TCO as a Management Tool

TCO also can help managers understand how infrastructure costs break down

It provides the fullest picture of where managers spend their IT dollars as TCO results can be evaluated over time against industry standards

Even without comparison data, the numbers that emerge from TCO studies assist in decisions about budgeting, resource allocation, and organizational structure

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BUILDING A BUSINESS CASE

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Business Case

Similar to a legal case.

A structured document where all relevant information needed to make a decision is laid out.

Way to establish IT priorities.

Determine which projects to invest in

Primary elements are listed in Figure 10.4

Critical to identify both costs and benefits.

Financial and non-financial.

Fig 10.5 shows how these benefits are identified.

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Section or Component Description
Executive Summary One or two page description of the overall business case document.
Overview and Introduction Includes a brief business background, the current business situation, a clear statement of the business problem or opportunity and a recommended solution at a high level
Assumptions and Rationale Includes issues driving the proposal (could be operational, human resource, environmental, competitive, industry or market trends, financial or otherwise),
Program Summary Includes high level and then detailed description of the project, well-defined scope, objectives, contacts, resource plan, key metrics (financial and otherwise), implementation plan (high level discussion and potential impacts) and key components to make this a success.
Financial Discussion and Analysis Starts with financial summary. Then includes details such as projected costs/revenues/benefits, financial metrics, financial model, cash flow statement, and assumptions that went into creating financial statements. Total Cost of Ownership (TCO) calculations analysis would go in this section.
Benefits and Business Impacts Starts with business impacts summary. Then includes details on all non-financial outcomes such as new business, transformation, innovations, competitive responses, organizational, supply chain, and human resource impacts.
Schedule and Milestones Outlines the entire schedule for the project, highlights milestones and details expected metrics at each stage (what makes the go/no-go decision at each stage). If appropriate, this section can also include a marketing plan and schedule (sometimes this is a separate section).
Risk and Contingency Analysis Includes details on risks, risk analysis and contingencies to manage those risks. Includes sensitivity analysis on the scenario(s) proposed and contingencies to manage anticipated consequences. Includes interdependencies and impact they will have on potential outcomes.
Conclusion and Recommendation Reiterates primary recommendation and draws any necessary conclusions
Appendicies Can include any back up materials that were not directly included in the body of the document such as detailed financial investment analysis, marketing materials, competitors literature,

Figure 10.4 – Components of a Business Case

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Type of Business Change
Innovation (Do new things) Improvement (Do things better) Cessation (Stop Doing Things)
High ^ | | | degree of explicitness | | v Low Financial Benefits Financial value can be calculated by applying a cost/price or other valid financial formula to a quantifiable benefit
Quantifiable Benefits There is sufficient evidence to forecast how much improvement/benefit should result from the changes.
Measurable Benefits Although this aspect of performance is currently measured, or an approximate measure could be implemented, it is not possible to estimate how much performance will improve when changes are implemented.
Observable Benefits By using agreed criteria, specific individuals or groups will use their experience or judgment to decide the extent the benefit will be realized.

Figure 10.5 - Classification Framework for Benefits in a Business Case

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IT PORTFOLIO MANAGEMENT

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IT Portfolio Management

IT investments should be managed as any other investment would be managed by an organization.

IT Portfolio Management refers to the process of evaluating and approving IT investments as they relate to other current and potential IT investments.

Often involves picking the right mix of investments.

Goal is to invest in most valuable IT initiatives.

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Asset Classes IT Portfolio

According to Weill and Aral, there are four asset classes of IT investments:

Transactional systems – systems that streamline or cut costs on business operations.

Informational systems – any system that provides information used to control, manage, communicate, analyze or collaborate.

Strategic systems – any system used to gain competitive advantage in the marketplace.

Infrastructure systems – the base foundation or shared IT services used for multiple applications.

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Relative Investment Profile

Average firm allocates 54% to infrastructure each year and only 13% to transactional systems.

Service companies (such as food service) allocate:

26% to informational systems

18% to transactional systems

45% to infrastructure systems

11% to strategic systems

Figure 10.6 contains a sample of the cost-risk-benefit analysis.

Figure 10.7 summarizes a typical IT portfolio.

Table 10.8 summarizes the differences of strategies.

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Investment Costs

Purchase of new call center hardware and software: £250,000

Cost of implementation technical consultants: £120,000

Internal systems development costs (for configuration): £150,000

Infrastructure upgrade costs: £75,000

Business change costs: £270,000

Training costs: £80,000

Total: £945,000

Net increase in annual systems support and license costs: £80,000

Risk Analysis

Technical Risks: Complexity of the systems functionality

Number of system interfaces and systems being replaced

Financial Risks: Confidence in some investment costs—especially business change

Confidence in the evidence for some of the benefits

Business criticality of areas affected by the system

Organizational Risks: The extent of changes to call center processes and practice

Limited existing change management capability

Call center staff capability to promote more technical services

Customer willingness to share information for profiling purposes

Figure 10.6 – Sample cost-risk-benefit analysis

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Figure 10.7 Average Company’s IT Portfolio Profile

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Click to edit Master text styles

Second level

Third level

Fourth level

Fifth level

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Infrastructure investments Transactional investments Informational investments Strategic investments
Average Firm 54% 13% 20% 13%
Cost Focus 42% 40% 13% 5%
Agility Focus 58% 11% 14% 17%

Table 10.8 IT Investment strategies compared

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VALUING IT INVESTMENTS

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Valuing IT Investments

Soft benefits, such as the ability to make future decisions, make it difficult to measure the payback of IT investment

First, IT can be a significant part of the annual budget, thus under close scrutiny.

Second, the systems themselves are complex, and calculating the costs is an art, not a science.

Third, because many IT investments are for infrastructure, the payback period is much longer than other types of capital investments.

Fourth, many times the payback cannot be calculated because the investment is a necessity rather than a choice, and there is no tangible payback

Figure 10.6 show the valuation methods used.

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Valuation Method Description
Return on Investment (ROI) ROI= (Estimated lifetime benefits- Estimated lifetime costs)/Estimated lifetime costs
Net Present Value (NPV) Calculated by discounting the costs and benefits for each year of system’s lifetime using present value
Economic Value Added (EVA) EVA = net operating profit after taxes
Payback Analysis Time that will lapse before accrued benefits overtake accrued and continuing costs
Internal Rate of Return (IRR) Return that the IT investment is compared to the corporate policy on rate of return
Weighted Scoring Methods Costs and revenues/savings are weighted based on their strategic importance, etc
Prototyping A scaled-down version of a system is tested for its costs and benefits
Game Theory or Role-playing These approaches may surface behavioral changes or new tasks attributable to a new system
Simulation A model is used to test the impact of a new system or series of tasks; low-cost method

Figure 10.9 Valuation Methods

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MONITORING IT INVESTMENTS

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IT Investment Monitoring

“If you can’t measure it, you can’t manage it”.

Management needs to make sure that money spent on IT results in organizational benefit.

Must agree upon a set of metrics for monitoring IT investments.

Often financial in nature (ROI, NPV, etc.).

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The Balanced Scorecard

Focuses attention on the organization’s value drivers (which include financial performance)

Companies use it to assess the full impact of their corporate strategies on their customers and workforce, as well as their financial performance

This methodology allows managers to look at their business from four perspectives: customer, internal business, innovation/learning, and financial

Figure 10.7 shows the relationship of these perspectives.

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Figure 10.7 The Balanced Scorecard perspectives

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The Balanced Scorecard

Focuses attention on the organization’s value drivers.

Applying the categories of the balanced scorecard to IT might mean interpreting them more broadly than originally conceived

The questions asked when using this methodology are:

How do customers see us?

At what must we excel?

Can we continue to improve and create value?

How do we look to shareholders?

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Dimension Description Example IT Measures
Customer Perspective Measures that reflect factors that really matter to customers User defined operational metrics
Internal Business Perspective Measures of what the company must do internally to meet customer expectations. IT process metrics, project completion rates, system operational performance metrics
Innovating and Learning Perspective Measures of the company’s ability to innovate, improve and learn IT R&D, New technology introduction success rate, training metrics
Financial Perspective Measures to indicate contribution of activities to the bottom-line IT project ROI, NPV, IRR, cost/benefit, TCO, ABC

Figure 10.10 Balanced Scorecard Perspectives

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The IT Balanced Scorecard

A scorecard used within the IT department.

Helps senior IS managers understand their organization’s performance, and measure it in a way that supports its business strategy

The IT scorecard is linked to the corporate scorecard, by insuring that the measures used by IT are those that support the corporate goals

Helps senior managers understand their organization’s performance.

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IT Dashboards

IT dashboards summarize key metrics for senior managers in a way that provides quick identification of the status of the organization

Dashboards provide frequently-updated information on areas of interest within the IT department.

The data tends to focus on project status or operational systems status.

Problems can also be identified and handled without waiting for the monthly CIO meeting

Built on information contained in other apps.

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OPTIONS PRICING

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Options Pricing

Options pricing offers management the opportunity to take some future action in response to uncertainty about changes in the business and its environment.

It offers a risk-hedging strategy to minimize the negative impact of risk when uncertainty can be resolved by waiting to see what happens.

Fig 10.13 offers a simple example of how it works.

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Figure 10.13 NPV vs. Option Pricing View.

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Option Pricing View

They are especially applicable in the following situations:

When an investment can be deferred.

In helping managers strike a balance between waiting to obtain valuable information and forgoing revenues or strategic benefits from an implemented project.

For emerging investments.

For prototyping investments.

For technology-as-product investments.

Downside – sensitive to certain parameters.

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FOOD FOR THOUGHT: WHO PAYS FOR THE INTERNET?

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Who Pays for the Internet?

1.4 billion users on the Internet.

21.9% of the world’s population

Not one pays a “bill” to the Internet.

Service providers (telephone companies, etc.) provide access for a fee.

These fees alone do not “pay” for the Internet.

Several organizations are responsible for portions of the Internet.

Internet Society (ISOC)

Internet Engineering Task Force (IETF)

Internet Corporation for Assigned Names and Numbers (ICANN)

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So Who Pays?

US Government through the National Science Foundation subsidizes a portion.

Provide a backbone for science, engineering and education.

Academic institutions and corporations bear some of the cost by providing access.

Service providers pay for systems linked together over the backbone.

Users pay service providers, so they pay for the Internet.

So, everyone who uses the Internet pays for it.

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Summary

IT is funded using either chargeback, allocation, or corporate budget.

Chargeback is viewed as most equitable.

TCO is used to understand ALL costs associated with a technology.

Activity-based costing can be a meaningful measure of determining cost.

The portfolio of IT investments must be carefully evaluated and managed.

Balanced scorecards and IT dashboards are used to communicate the status and benefits of IT.

Business case is a tool used to support a decision or a proposal of a new investment

Options pricing offers a risk-hedging strategy.

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Transactional

13%

Infrastructure

54%

Informational

20%

Strategic

13%

Transactional 13% Infrastructure 54%

Informational 20%

Strategic 13%

The Net Present Value View

June, 2005

June, 2006

(0.5) ($350,000-$120,000)

(0.5) ($20,000 -$90,000)

The Option Pricing View

June, 2005

June, 2006

(0.5) ($350,000-$120,000)

(0.5) ($0)

The Net Present Value View

June, 2005

June, 2006

(0.5) ($350,000-$120,000)

(0.5) ($20,000 - $90,000)

The Option Pricing View

June, 2005

June, 2006

(0.5) ($350,000-$120,000)

(0.5) ($0)