External and Internal Environments
Ray78
HowtoEarnFullCreditonAssignment21.pptx
BUS499 Assignment 2
How to Earn full credit
1
Review Assignment 1 Video Series
The preparatory steps that need to be followed in each of the writing assignments are covered in the Assignment 1 How to Earn Full Credit video series.
2
Download the Template
Review the Instructions
Study Key Course Concepts
Company to Research
Title Page
Template Instructions
The Introduction
General Environment
Select two (2) segments that rank highest in influencing your corporation and provide an evaluation of each
See table 2.1 in the textbook
3
Scroll to the section with the “General Environment” heading
Read the explanations in the general environment section
Provide a brief introduction
Scroll to the section with the “Segment 1” subheading and provide an assessment
Scroll to the section with the “Segment 2” subheading and provide an assessment
Five Forces of Competition
Choose two (2) forces of competition that are most significant for your selected corporation
See figure 2.2 in the textbook
4
Scroll to the section with the “Five Forces of Competition” heading
Read the explanations in the Five Forces of Competition section
Provide a brief introduction
Scroll to the section with the “Force 1” subheading and provide an evaluation
Scroll to the section with the “Force 2” subheading and provide an evaluation
Future Improvements
Predict what the company might do to improve its ability to address the forces selected in the previous section in the near future
5
Scroll to the section with the “Future Improvements” heading
Use he same two forces assessed and evaluated in the previous two sub-sections
Predict what the company might do to improve its ability to address the forces in the near future
Do not simply discuss company information published by your sources
Greatest External Threat
This section must include both a clearly identified external threat and a clearly articulated action\strategy the corporation should take to address the threat
6
Scroll to the section with the “Greatest External Threat” heading
Identify what you consider to be the greatest external threat to the corporation you selected
Justify why you consider the threat to be the greatest
Support your justification with an assessment of the impact the threat has on the corporation
Follow this justification with a specific strategy the corporation should use to address the threat
Greatest Opportunity
Your writing here should be specific and incorporate the course concepts relating to opportunities and the external environment
7
Scroll to the section with the “Greatest Opportunity” heading
Identify what you consider to be the greatest opportunity for the corporation you selected
Justify why you consider the opportunity to be the greatest
Support your justification with an assessment of the impact the opportunity could have on the corporation
Follow this justification with a specific strategy the corporation should use to take advantage of the opportunity
Strengths and Weaknesses
Give your opinion and a strategy or tactic on the corporation's greatest strengths and most significant weaknesses
8
Scroll to the section with the “Strengths and Weaknesses” heading
Identify strengths and weaknesses specific to your selected corporation. Justify your selections
Identify strategies or tactics the corporation should select to take maximize the strengths and fix the weaknesses. Justify your selections
Scroll to the subsection with the heading “Strategy or Tactic”
Resources, Capabilities, and Core Competencies
Determine the company's resources, capabilities, and core competencies
9
Scroll to the section with the “Resources, Capabilities, and Core Competencies” heading
Determine the company's resources, capabilities, and core competencies
Display that you can apply the course concepts to your selected corporation
Include an explanation of the relevance of each resource, capability, and core competency
Review Assignment 1 Video Series
Closing activities and reminders covered in the Assignment 1 How to Earn Full Credit video series.
10
Sources
Submit Your Assignment
Grading Reminders
Grading Timeline
Frequently Missed Areas
Each frequently missed area is covered in the assignment resources. Use all resources to avoid these mistakes.
11
Submitting work late
Not providing an assessment, evaluation, justification or determination
Not submitted at least 4 full pages of content addressing the requirements.
Not using the template
Not using the textbook and course material
Plagiarism
