External and Internal Environments

How to Earn Full Credit on Assignment 2 SWITCH TO SL IDE SHOW AND CL ICK THE TO WATCH

T HE V IDEOS ON EACH SL IDE

Review Assignment 1 Video Series

The preparatory steps that need to

be followed in each of the writing

assignments are covered in the

Assignment 1 How to Earn Full

Credit video series.

Download the Template

Review the Instructions

Study Key Course Concepts

Company to Research

Title Page

Template Instructions

The Introduction

Requires Original Research

Each assignment has its own

unique requirements. Content

from other assignments, should

not be copied/recycled for use in

this assignment.

Do not copy content from Assignment 1

Do not copy content from other courses

Recycling work is an integrity violation

All instances of plagiarism are sent to

Academic Affairs

Visit the Virtual Writing Center for academic

writing support

General Environment

Select two (2) segments that rank

highest in influencing your

corporation and provide an

evaluation of each

See table 2.1 in the textbook

Scroll to the section with the “General

Environment” heading

Read the explanations in the general

environment section

Provide a brief introduction

Scroll to the section with the “Segment 1”

subheading and provide an assessment

Scroll to the section with the “Segment 2”

subheading and provide an assessment

Five Forces of Competition

Choose two (2) forces of

competition that are most

significant for your selected

corporation

See figure 2.2 in the textbook

Scroll to the section with the “Five Forces of

Competition” heading

Read the explanations in the Five Forces of

Competition section

Provide a brief introduction

Scroll to the section with the “Force 1”

subheading and provide an evaluation

Scroll to the section with the “Force 2”

subheading and provide an evaluation

Future Improvements

Predict what the company might

do to improve its ability to address

the forces selected in the previous

section in the near future

Scroll to the section with the “Future

Improvements” heading

Use he same two forces assessed and

evaluated in the previous two sub-

sections

Predict what the company might do to

improve its ability to address the forces

in the near future

Do not simply discuss company

information published by your sources

Greatest External Threat

This section must include both a

clearly identified external threat

and a clearly articulated

action\strategy the corporation

should take to address the threat

Scroll to the section with the “Greatest External

Threat” heading

Identify what you consider to be the greatest

external threat to the corporation you selected

Justify why you consider the threat to be the

greatest

Support your justification with an assessment of

the impact the threat has on the corporation

Follow this justification with a specific strategy

the corporation should use to address the threat

Greatest Opportunity

Your writing here should be

specific and incorporate the

course concepts relating to

opportunities and the external

environment

Scroll to the section with the “Greatest Opportunity”

heading

Identify what you consider to be the greatest

opportunity for the corporation you selected

Justify why you consider the opportunity to be the

greatest

Support your justification with an assessment of the

impact the opportunity could have on the corporation

Follow this justification with a specific strategy the

corporation should use to take advantage of the

opportunity

Strengths and Weaknesses

Give your opinion and a strategy or

tactic on the corporation's

greatest strengths and most

significant weaknesses

Scroll to the section with the “Strengths and

Weaknesses” heading

Identify strengths and weaknesses specific to

your selected corporation. Justify your selections

Scroll to the subsection with the heading

“Strategy or Tactic”

Identify strategies or tactics the corporation

should select to take maximize the strengths

and fix the weaknesses. Justify your selections

Resources, Capabilities, and Core Competencies

Determine the company's

resources, capabilities, and core

competencies

Scroll to the section with the “Resources,

Capabilities, and Core Competencies” heading

Determine the company's resources,

capabilities, and core competencies

Include an explanation of the relevance of each

resource, capability, and core competency

Display that you can apply the course concepts

to your selected corporation

Review Assignment 1 Video Series

Closing activities and reminders

covered in the Assignment 1 How

to Earn Full Credit video series.

Sources

Submit Your Assignment

Grading Reminders

Grading Timeline

Frequently Missed Areas

Each frequently missed area is

covered in the assignment

resources. Use all resources to

avoid these mistakes.

Submitting work late

Not providing an assessment, evaluation,

justification or determination

Not submitting at least 4 full pages of content

addressing the requirements.

Not using the template

Not using the textbook and course material

Plagiarism, including recycling papers