M3

Innovation Through Marketing and Technology

MBA 640

How to Activate the Google Analytics Demo Account

MBA 640 Innovation Through Marketing and Technology

Overview

These instructions will activate the Google Analytics software in your Chrome browser via the demo account available for free from Google. (It is highly recommended you use Chrome as a browser; Google Analytics may not have full functionality in other browsers.) You will gain access to a demonstration account with data from the Google Merchandise Store, which in this project represents CompanyOne's data. In this demo account, you will not be able to edit or delete data; the sole purpose is for you to learn how to analyze the data to make marketing decisions. You will only activate the Google Analytics demo account once. All future use of Google Analytics will bypass the activation process.

Instructions for Activating Google Analytics

Activate Google Analytics

1. Open a Google Chrome browser.

2. Place your cursor in the address bar, type analytics.demo.account and hit Enter (If you are not currently logged in, it will ask you for an email address and a password. Your email address must be a personal Gmail account; if you do not have one, then please create one for free at www.gmail.com).

3. The Google search results appear. Select the demo Google Analytics account by clicking on the link, as in the screenshot below.

4. Scroll down until you see ACCESS DEMO ACCOUNT and click the link.

5. Google Analytics is now activated on your computer. The next time you need to access Google Analytics, open Google Chrome and type analytics.google.com in the address bar.