Ethical Issues

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At last — the full story of how Facebook was founded Nicholas Carlson Mar 4, 2010, 11:10 PM

Facebook CEO Mark Zuckerberg. Jason McELweenie/Flickr

The origins of Facebook have

been in dispute since the very

week a 19-year-old Mark

Zuckerberg launched the site as

a Harvard sophomore on

February 4, 2004.

Then called "thefacebook.com," the site was an instant hit. Now, six

years later, the site has become one of the biggest web sites in the

world, visited by 400 million people a month.

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The controversy surrounding Facebook began quickly. A week after

he launched the site in 2004, Mark was accused by three Harvard

seniors of having stolen the idea from them.

This allegation soon bloomed into a full-�edged lawsuit, as a

competing company founded by the Harvard seniors sued Mark and

Facebook for theft and fraud, starting a legal odyssey that continues

to this day.

New information uncovered by Silicon Alley Insider suggests that

some of the complaints against Mark Zuckerberg are valid. It also

suggests that, on at least one occasion in 2004, Mark used private

login data taken from Facebook's servers to break into Facebook

members' private email accounts and read their emails — at best, a

gross misuse of private information. Lastly, it suggests that Mark

hacked into the competing company's systems and changed some

user information with the aim of making the site less useful.

The primary dispute around Facebook's origins centered around

whether Mark had entered into an "agreement" with the Harvard

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seniors, Cameron and Tyler Winklevoss and a classmate named Divya

Narendra, to develop a similar web site for them — and then, instead,

stalled their project while taking their idea and building his own.

The litigation never went particularly well for the Winklevosses.

In 2007, Massachusetts Judge Douglas P. Woodlock called their

allegations "tissue thin." Referring to the agreement that Mark had

allegedly breached, Woodlock also wrote, "Dorm room chit-chat does

not make a contract." A year later, the end �nally seemed in sight: a

judge ruled against Facebook's move to dismiss the case. Shortly

thereafter, the parties agreed to settle.

But then, a twist.

After Facebook announced the settlement, but before the settlement

was �nalized, lawyers for the Winklevosses suggested that the hard

drive from Mark Zuckerberg's computer at Harvard might contain

evidence of Mark's fraud. Speci�cally, they suggested that the hard

drive included some damning instant messages and emails.

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The judge in the case refused to look at the hard drive and instead

deferred to another judge who went on to approve the settlement.

But, naturally, the possibility that the hard drive contained additional

evidence set inquiring minds wondering what those emails and IMs

revealed. Speci�cally, it set inquiring minds wondering again

whether Mark had, in fact, stolen the Winklevoss's idea, screwed

them over, and then ridden o� into the sunset with Facebook.

Unfortunately, since the contents of Mark's hard drive had not been

made public, no one had the answers.

But now we have some.

Over the past two years, we have interviewed more than a dozen

sources familiar with aspects of this story — including people

involved in the founding year of the company. We have also reviewed

what we believe to be some relevant IMs and emails from the period.

Much of this information has never before been made public. None

of it has been con�rmed or authenticated by Mark or the company.

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Based on the information we obtained, we have what we believe is a

more complete picture of how Facebook was founded. This account

follows.

And what does this more complete story reveal?

We'll o�er our own conclusions at the end. But �rst, here's the story:

"We can talk about that after I get all the basic functionality up tomorrow night."

In the fall of 2003, Harvard seniors Cameron Winklevoss, Tyler

Winklevoss, and Divya Narendra were on the lookout for a web

developer who could bring to life an idea the three say Divya �rst had

in 2002: a social network for Harvard students and alumni. The site

was to be called HarvardConnections.com.

The three had been paying Victor Gao, another Harvard student, to

do coding for the site, but at the beginning of the fall term Victor

begged o� the project. Victor suggested his own replacement: Mark

Zuckerberg, a Harvard sophomore from Dobbs Ferry, New York.

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Back then, Mark was known at Harvard as the sophomore who had

built Facemash, a "Hot Or Not" clone for Harvard. Facemash had

already made Mark a bit of a celebrity on campus, for two reasons.

The �rst is that Mark got in trouble for creating it. The way the site

worked was that it pulled photos of Harvard students o� of Harvard's

Web sites. It rearranged these photos so that when people visited

Facemash.com they would see pictures of two Harvard students and

be asked to vote on which was more attractive. The site also

maintained a list of Harvard students, ranked by attractiveness.

On Harvard's politically correct campus, this upset people, and Mark

was soon hauled in front of Harvard's disciplinary board for

students. According to a November 19, 2003 Harvard Crimson

article, he was charged with breaching security, violating copyrights,

and violating individual privacy. Happily for Mark, the article reports

that he wasn't expelled.

The second reason everyone at Harvard knew about Facemash and

Mark Zuckerberg was that Facemash had been an instant hit. The

same Harvard Crimson story reports that after two weeks, "the site

had been visited by 450 people, who voted at least 22,000 times."

That means the average visitor voted 48 times.

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winklevoss twinsIt was for this ability to build a wildly popular site

that Victor Gao �rst recommended Mark to Cameron, Tyler, and

Divya. Sold on Mark, the Harvard Connection trio reached out to him.

Mark agreed to meet.

They �rst met in an early evening in late November in the dining hall

of Harvard College's Kirkland House. Cameron, Tyler, and Divya

brought up their idea for Harvard Connection, and described their

plans to A) build the site for Harvard students only, by requiring new

users to register with Harvard.edu email addresses, and B) expand

Harvard Connection beyond Harvard to schools around the country.

Mark reportedly showed enthusiastic interest in the project.

Later that night, Mark wrote an email to the Winklevoss brothers and

Divya: "I read over all the stu� you sent and it seems like it shouldn't

take too long to implement, so we can talk about that after I get all the

basic functionality up tomorrow night."

The next day, on December 1, Mark sent another email to the

HarvardConnections team. Part of it read, "I put together one of the

two registration pages so I have everything working on my system

now. I'll keep you posted as I patch stu� up and it starts to become

completely functional."

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These two emails sounded like the words of someone who was eager

to be a part of the team and working away on the project. A few days

later, however, Mark's emails to the HarvardConnection team started

to change in tone. Speci�cally, they went from someone who seemed

to be hard at work building the product to someone who was so busy

with schoolwork that he had no time to do any coding at all.

December 4: "Sorry I was unreachable tonight. I just got about three

of your missed calls. I was working on a problem set."

December 10: "The week has been pretty busy thus far, so I haven't

gotten a chance to do much work on the site or even think about it

really, so I think it's probably best to postpone meeting until we have

more to discuss. I'm also really busy tomorrow so I don't think I'd be

able to meet then anyway."

A week later: "Sorry I have not been reachable for the past few days.

I've basically been in the lab the whole time working on a cs problem

set which I"m still not �nished with."

Finally, on January 8:

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Sorry it's taken a while for me to get back to you. I'm completely

swamped with work this week. I have three programming projects

and a �nal paper due by Monday, as well as a couple of problem

sets due Friday. I'll be available to discuss the site again starting

Tuesday.

I"m still a little skeptical that we have enough functionality in the

site to really draw the attention and gain the critical mass

necessary to get a site like this to run…Anyhow, we'll talk about it

once I get everything else done.

So what happened to change Mark's tune about HarvardConnection?

Was he so swamped with work that he was unable to �nish the

project? Or, as the HarvardConnection founders have alleged, was he

stalling the development of HarvardConnection so that he could

build a competing site and launch it �rst?

Our investigation suggests the latter.

As a part of the lawsuit against Facebook and Mark Zuckerberg, the

above emails from Mark have been public for years. What has never

been revealed publicly is what Mark was telling his friends, parents,

and closest con�dants at the same time.

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Let's start with a December 7th (IM) exchange Mark Zuckerberg had

with his Harvard classmate and Facebook cofounder, Eduardo

Saverin.

"They made a mistake haha. They asked me to make it for them."

Former PayPal CEO Peter Thiel gets a lot of credit for being the �rst

investor in Facebook, because he led the �rst formal Facebook round

in September of 2004 with a $500,000 investment at a $5 million

valuation. But the real "�rst investor" claim to fame should actually

belong to a Harvard classmate of Mark Zuckerberg's named Eduardo

Saverin.

To picture Eduardo, what you need to know is that he was the kid at

Harvard who would wear a suit to class. He liked to give people the

impression that he was rich — and maybe somehow connected to the

Brazilian ma�a. At one point, in an IM exchange, Mark told a friend

that Eduardo — "head of the investment society" — was rich because

"apparently insider trading isn't illegal in Brazil."

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Eduardo Saverin wasn't directly involved with Facebook for long:

During the summer of 2004, when Mark moved to Palo Alto to work

on Facebook full time, Eduardo took a high-paying internship at

Lehman Brothers in New York. While Mark was still at Harvard,

however, Eduardo appears to have bankrolled Facebook's earliest

capital expenses, thus becoming its initial investor.

In January, however, Mark told a friend that "Eduardo is paying for

my servers." Eventually, Eduardo would agree to invest $15,000 in a

company that would, in April 2004, be formed as Facebook LLC. For

his money, Eduardo would get 30% of the company.

Eduardo was also involved in Facebook's earliest days, as a con�dant

of Mark Zuckerberg.

In December, 2003, a week after Mark's �rst meeting with the

HarvardConnection team, when he was telling the Winklevosses that

he was too busy with schoolwork to work on or even think about

HarvardConnection.com, Mark was telling Eduardo a di�erent story.

On December 7, 2003, we believe Mark sent Eduardo the following

IM:

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Check this site out: www.harvardconnection.com and then go to

harvardconnection.com/datehome.php. Someone is already

trying to make a dating site. But they made a mistake haha.

They asked me to make it for them. So I'm like delaying it so

it won't be ready until after the facebook thing comes out.

This IM suggests that, within a week of meeting with the

Winklevosses for the �rst time, Mark had already decided to start his

own, similar project--"the facebook thing." It also suggests that he

had developed a strategy for dealing with his would-be competition:

Delay developing it.

"I feel like the right thing to do is finish the facebook and wait until the last day before I'm supposed to have their thing ready and then be like look yours isn't as good"

A few weeks after the initial meeting with the HarvardConnection

team, after Mark sent the IM to Eduardo Saverin talking about

developing "the facebook thing" and delaying his development of

HarvardConnection, Mark met with the HarvardConnection folks,

Cameron, Tyler, and Divya, for a second time.

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This time, instead of meeting in the dining hall of Mark's residential

hall, Kirkland House, the four met in Mark's dorm room. Divya is said

to have arrived late.

In Kirkland House, the dorm rooms aren't laid out in cinder-block-

cube style: Mark's room had a narrow hallway connecting it to his

neighbor's. As Cameron and Tyler sat down on a couch in Mark's

room, Cameron spotted something in the hallway. On top of a

bookshelf there was a white board. It was the kind Web developers

and product managers everywhere use to map out their ideas.

On it, Cameron read two words, "Harvard Connection." He got up to

go look at it. Immediately, Mark asked Cameron to stay out of the

hallway.

Eventually Divya arrived and the four of them talked about plans for

Harvard Connection. One feature Mark brought up was designed to

keep more popular and sought-after Harvard Connection users from

being stalked and harassed by crowds of people.

In this second meeting, Mark still appeared to be actively engaged in

developing Harvard Connection. But he never showed the

HarvardConnection folks any site prototypes or code. And they

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Harvard Yard at Winter

didn't insist on seeing them.

During the weeks in which Mark was juggling the two projects in

tandem, he also had a series of IM exchanges with a friend named

Adam D'Angelo (above).

Adam and Mark went to boarding school together at Phillips Exeter

Academy. There, the pair became friends and coding partners.

Together they built a program called Synapse, a music player that

supposedly learned the listener's taste and then adapted to it. Then,

in 2002 Mark went to Harvard and Adam went to Cal Tech. But the

pair stayed in close touch, especially through AOL instant messenger.

Eventually, Adam became Facebook's CTO.

Through the Harvard Connection-

Facebook saga and its aftermath, Mark kept Adam apprised of his

plans and thoughts.

One purported IM exchange seems particularly relevant on the

question of how Mark distinguished between the two projects--the

"facebook thing" and "the dating site"--as well as how he was

considering handling the latter:

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Zuck: So you know how I'm making that dating site

Zuck: I wonder how similar that is to the Facebook thing

Zuck: Because they're probably going to be released around the

same time

Zuck: Unless I fuck the dating site people over and quit on

them right before I told them I'd have it done.

D'Angelo: haha

Zuck: Like I don't think people would sign up for the facebook

thing if they knew it was for dating

Zuck: and I think people are skeptical about joining dating things

too.

Zuck: But the guy doing the dating thing is going to promote it

pretty well.

Zuck: I wonder what the ideal solution is.

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Zuck: I think the Facebook thing by itself would draw many

people, unless it were released at the same time as the dating

thing.

Zuck: In which case both things would cancel each other out and

nothing would win. Any ideas? Like is there a good way to

consolidate the two.

D'Angelo: We could make it into a whole network like a friendster.

haha. Stanford has something like that internally

Zuck: Well I was thinking of doing that for the facebook. The only

thing that's di�erent about theirs is that you like request dates

with people or connections with the facebook you don't do that

via the system.

D'Angelo: Yeah

Zuck: I also hate the fact that I'm doing it for other people haha.

Like I hate working under other people. I feel like the right thing

to do is �nish the facebook and wait until the last day before I'm

supposed to have their thing ready and then be like "look yours

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isn't as good as this so if you want to join mine you can…otherwise

I can help you with yours later." Or do you think that's too dick?

D'Angelo: I think you should just ditch them

Zuck: The thing is they have a programmer who could �nish their

thing and they have money to pour into advertising and stu�. Oh

wait I have money too. My friend who wants to sponsor this is

head of the investment society. Apparently insider trading isn't

illegal in Brazil so he's rich lol.

D'Angelo: lol

"I'm going to fuck them."

Eduardo Saverin and Adam D'Angelo were not the only people Mark

discussed his Harvard Connection - Facebook situation with. We

believe he also had many IM exchanges about it with relatives and a

close female Harvard friend.

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In January 2004, Mark met with the Winklevoss brothers and Divya

Narendra for what would be the last time. The meeting was on

January 14, 2004, and it was held at the same place Mark met with

the HarvardConnection team for the �rst time — in the dining hall of

Mark's residence, Kirkland House.

By this point, Mark's site, thefacebook.com, wasn't complete, but he

was working hard on it. He'd arranged for Eduardo Saverin to pay for

his servers. He had already told Adam that "the right thing to do" was

to not complete Harvard Connection and build TheFacebook.com

instead. He had registered the domain name.

He therefore had a choice to make: Tell Cameron, Tyler and Divya

that he wanted out of their project, or string them along until he was

ready to launch thefacebook.com.

Mark sought advice on this decision from his con�dants. One friend

told him, in so many words, you know me. I don't ever think anyone

should do anything bad to anybody.

Mark and this friend also had the following IM exchange about how

Mark planned to resolve the competing projects:

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Friend: So have you decided what you're going to do about the

websites?

Zuck: Yeah, I'm going to fuck them

Zuck: Probably in the year

Zuck: *ear

And so, it appears, he did. (In a manner of speaking).

On January 14, 2004, Mark Zuckerberg met with Cameron, Tyler, and

Divya for the last time. During the meeting at Kirkland House, Mark

expressed doubts about the viability of HarvardConnection.com. He

said he was very busy with personal projects and school work and

that he wouldn't be able to work on the site for a while. He blamed

others for the site's delays.

He did not say that he was working on his own project and that he

was not planning to complete the HarvardConnection site.

After the meeting, Mark had another IM exchange with the friend

above. He told her, in e�ect, that he had wimped out. He hadn't been

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able to break the news to Cameron and Tyler, in part, he said, because

he was "intimidated" by them. He called them "poor bastards."

So then what happened?

Three days earlier, on January 11, 2004, Mark had registered the

domain THEFACEBOOK.COM.

On February 4, he opened the site to Harvard students.

On February 10, Cameron Winklevoss sent Mark a letter accusing him

of breaching their agreement and stealing their idea.

In late May, after going through two more developers, Cameron, Tyler

and Divya launched HarvardConnection as ConnectU, a social

network for 15 schools.

On June 10, 2004, a commencement speaker mentioned the amazing

popularity of Mark's site, thefacebook.com.

In the summer of 2004, Mark moved to Palo Alto to work on Facebook

full time and soon received a $500,000 investment from Peter Thiel.

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In September 2004, HarvardConnection, now called ConnectU, sued

Mark Zuckerberg and the now-incorporated "Facebook" for allegedly

breaching their agreement and stealing their idea.

In February 2008, Facebook and ConnectU agreed to settle the

lawsuit.

In June 2008, ConnectU appealed the settlement in California's ninth

district, accusing Facebook of trading its stock without disclosing

material information. This appeal is on-going.

The $65 million question

When we described the speci�cs of this story to Facebook, the

company had the following comment:

"We’re not going to debate the disgruntled litigants and

anonymous sources who seek to rewrite Facebook’s early history

or embarrass Mark Zuckerberg with dated allegations. The

unquestioned fact is that since leaving Harvard for Silicon Valley

nearly six years ago, Mark has led Facebook's growth from a

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college website to a global service playing an important role in the

lives of over 400 million people."

On the latter point, we agree. What Mark Zuckerberg has

accomplished with Facebook over the past six years has been nothing

short of amazing.

So, having revisited the founding of Facebook with additional

information, what do we conclude?

First, we have seen no evidence of any formal contract between Mark

Zuckerberg and the Winklevosses in which Mark agreed to develop

Harvard Connection.

Second, any agreement the parties may have had — as well as most of

the purported IMs and emails we have reviewed from the period —

appear to have been at the level of, as Judge Ware described them,

"dorm-room chit-chat." (Albeit interesting and entertaining chit-

chat.)

Third, only a week after beginning development of Harvard

Connection, which he referred to as "the dating site," Mark had begun

work on a separate project — "the facebook thing." Mark appears to

have considered the products as competing for the attention of the

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same users, but he also appears to have regarded them as di�erent in

some key ways.

Fourth — and because of this foreseen competition — Mark does

appear to have intentionally strung along the Harvard Connection

folks with the goal of making his project, thefacebook.com, have a

more successful launch.

Bottom line, we haven't seen anything that makes us think that,

whatever Mark did to the Harvard Connection folks, it was worth

more than the $65 million they received in the lawsuit settlement. In

fact, this seems like a huge sum of money considering that the entire

dispute took place over two months in 2004 and that, in the six years

since, Mark has built Facebook into a massive global enterprise.

That said, in the course of our investigation, we also uncovered two

additional anecdotes about Mark's behavior in Facebook's early days

that are more troubling. These episodes — an apparent hacking into

the email accounts of Harvard Crimson editors using data obtained

from Facebook logins, as well as a later hacking into ConnectU — are

described in detail here.

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