dissertation

An Investigation into how exhibition advertising affects customers’ behavior in Chinese clothing industry.

Thank you for taking your time to fill this questionnaire. This questionnaire will be used for the purpose of completing the academic requirements of a research project. The research is about the investigation into how exhibition advertising affects customers’ behavior in Chinese clothing industry.

1. Please tick your gender [one-choice question] *

○Male

○Female

2. Have you participated in China International Trade Fair? [one-choice question] *

○Yes

○No

3. Do you agree that the exhibition is a better way to use in the clothing industry? [one-choice question] *

○Strongly disagree

○Disagree

○Neutral

○Agree

○Strongly agree

4. Have you seen any changes in customer buying behaviors after the exhibition? [one-choice question] *

○Yes

○No

5. Do you agree that the exhibitions are an effective way of reaching the consumers in the clothing industry? [one-choice question] *

○Strongly disagree

○Disagree

○Neutral

○Agree

○Strongly agree

6. What measures are used to determine customer behaviors after the exhibition? [multiple choice] *

□Buying habits

□Increased inquiries

□Increased sales

□Increased awareness on the brand

□Increased participation in subsequent exhibitions

□Impulse purchases

□Massive or over consumption

7. Do you agree that exhibitions have been more effective in creating more brand awareness than other methods? [one-choice question] *

○Strongly disagree

○Disagree

○Neutral

○Agree

○Strongly agree

8. Has there been an increase in purchase of branded clothes after exhibitions? [one-choice question] *

○Yes

○No

9. What group of customers have increased their purchases after exhibitions? [one-choice question] *

○Male

○Female

10. What extent these exhibitions influenced the purchasing habits of the international customers?

11. Please describe the overall benefits with use of exhibitions in the clothing industry. [填空题] *

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