Introduction to Hotel Revenue Management Action Plan

Complete the grid below.

Key Business Problem(s)

Revenue management is a powerful approach that hotels and other businesses can use to increase their revenue.

For your action plan, describe a key business problem related to revenue that you are interested in addressing. Try to state the problem in terms of occupancy, price, and/or duration.

Strategies

Identify the revenue management strategies from this course that are directly relevant to your business problem. Note those strategies here in your action plan.

Steps

Identify the steps you will take to put those strategies into action.

1. List each step you will take to put those strategies into action.

2. For each, describe what you will do personally.

3. Also describe what others onyour team will need to do.

Be as specific as you can in outlining the actions that you and others must take.

Timeline

Identify a timeline for implementation.

1. What will you (or your team) do in the next month?

2. Whatwill you have completed over the next quarter?

Measurement/Results

How are you going to measure your results or demonstrate that your solution has had a positive impact? Outline your measurement strategies here.

Module 1

Module 2

Module 3

Module 4

Module 5