Hospitality business Strategy Case
LINGAER
HospitalitybusinessStrategy.docxHospitality business Strategy
Company Description/Background/Overview
1. Company description and background; e.g., type of company, description, location; size, number of employees, departments/division/properties, features, amenities, services, price point, etc.
The Company Name hotel is a four hotel in Miami, Florida. The NAME hotel is known as a retreat to many and provides a beachfront place for guests to stay. This hotel is the first from this brand, but the owners have hope that they will soon expand. The hotel welcomes people of all ages, but definitely is more adult-friendly due to the luxurious spa, pool and suites on site. The hotel has made steps toward becoming more green, including incentives if you choose not to have maid service every day of your stay, rewarding you with a $10 food credit.
Some information on space, rooms, etc.
a. Org Chart (Insert Here) –
We have taken our values and mission for the hotel and read the true objective of each statement from the Cornell Journal, and found what we truly believe in and want our employees to uphold.
Mission: The NAME hotel is a hotel run on family values with employees who give their heart and soul to hospitality. We aim to create a space for business workers, families, relaxation, and rejuvenation all in one.
Vision: the NAME hotel strives to bring consistent high-quality service for our guests. We pride ourselves on keeping that reputation alive with our guests, vendors, partners, employees, and community. As we continue to grow, our vision will plan with everyone’s future in mind by limiting our carbon footprint and introducing new eco-friendly procedures.
3. SWOT analysis
https://www.examples.com/business/hotel-swot-analysis.html
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Strengths Has a strong green initiative and appeals to eco-friendly guests.
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Weakness More adult-oriented than family-oriented which limits their potential targets. |
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Opportunities Opportunities to add more child-friendly features such as game room, kid’s pool, and activities.
Could expand to other locations other than South Beach Miami. |
Threats Similar hotels, such as 1Hotels who also cater more toward adults. |
a. Summarize relative to (or within the context) of the case study objective(s), above.
Methodology-
1. Describe and discuss the research method(s) and types of informational resources you consulted and used-Cassie
2. STEPED (external) analysis and discussion
a. Social, Tech, Economic, Political; Environmental; Demographic
i. Also include your company’s (internal) response’s to STEPED
3. In addition to your discussion of STEPED, complete the following table:-Cassie
STEPED Analysis (Table 1)
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STEPED |
External Context |
Internal Response |
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Social |
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Technology |
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Economic |
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Political |
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Environmental |
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Demographic |
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Discussion
1. Goals and Strategy; Priority of Goals
a. Company goals and strategy 2020 – 2021; SHRM goals and strategy 2020 - 2021
b. Company priority of goals 2020 – 2021; SHRM priority of goals 2020 – 2021
i. What metrics/measures will you use to track progress toward, or success of, your
stated goals? Explain why you selected these metrics
c. In addition to your discussion of 1. a and b, above, complete the following tables:
{Company Name Here} - Executive Summary 2020 – 2021 (Table 2)
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Organization Strategy Statement |
SHRM Strategy Statement |
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See example, page 1 |
See example, page 1 |
{Company Name Here}/SHRM Integrated Strategy Goals 2020 - 2021 (Table 3)
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Organization Priority of Goals |
SHRM Priority of Goals |
Success Metrics |
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3. Construct the HR strategic plan based on the following HR functions (Scenario B):
a. Compensation (Wages and Salaries)
b. Benefits Packages (Options and Costs)
c. Recruitment (All Levels)
