Deliverable #1: Research Brief Qualitative and Quantitative

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HOSPITAL-RESEARCHBRIEF-EXAMPLE.docx

SAMPLE RESEARCH BRIEF FOR HOSPITAL STUDY

by FULL NAME

Background:

· SUMMARIZE THE BRAND’S HISTORY, OBJECTIVES / GOALS, LIMITATIONS / ISSUES, AND ANYTHING IMPORTANT TO UNDERSTAND IN ORDER TO PROCEED WITH THE STUDY – SUMMARY OF 1-2 PARAGRAPHS

Research Objectives Requested:

HOSPITAL Client wants to conduct a study to understand the following:

1. Understand the scope of the experience of patients (those who need and those who have had) organ transplant surgery really means – map the full experience as a patient’s journey – what does “experience” really mean?

2. Assess the HOSPITAL’S patients’ experience who have already be been transplanted. Learn about their perceptions (before and after), experience and understand what the motivating factors were for patients who made the decision to come to HOSPITAL from Broward.

3. Understand the motivations of active patients who are currently listed with HOSPITAL, why they chose to list with HOSPITAL.

4. Understand and learn about the patients’ perceptions, experience and understand the motivating factors of those who made the decision to come to HOSPITAL from Broward.

5. Understand if Patients listed with HOSPITAL can also be listed with another institution - Listed as an objective for potential question/s. Example, are you listed with any other institution? If so, where?

Target – Screening Criteria:

· HOSPITAL will provide names and contact information for patients:

· active patients who are currently listed to have a transplant with HOSPITAL

· patients who have already been transplanted with HOSPITAL from January XXXX to June XXXX

Methodology Recommended:

· Qualitative – 20 completed participants via Individual interviews and focus groups

· Quantitative – 50 completed survey questionnaires

Deliverable: Full report

Timetable / Execution: 1st and 2nd Quarter XXXX

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