Assignment: Write a Vision and Mission
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HOSP4060StrategicVisionandMission.pptxStrategic Vision and Mission
HOSP4060 Hospitality Design and Execution Seminar
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Vision
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What Do We Want to Become?
A Vision Statement should answer the basic question, “What do we want to become?”
2-3
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Vision Statement Guidelines
The vision statement should be short, preferably one sentence.
Be the world's beer company. Through all of our products, services and relationships, we will add to life's enjoyment.
2-4
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Examples of Vision Statements
“To become the world’s most loved, most flown, and most profitable airline.”
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Examples of Vision Statements
“Our vision is to create a better every-day life for many people.”
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Examples of Vision Statements
“To be the best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.”
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Vision and Core Values
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Core Ideology
Consists of Two Distinct parts
Core Values
A system of guiding principles
Core Purpose
The organizations most fundamental reason for existence
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Core Values
A principle that guides an organization's internal conduct as well as its relationship with the external world.
A company decides for itself what values it holds to be core
Walt Disney Company’s core values of imagination and wholesomeness stem not from market requirements but from the founders inner belief that imagination and wholesomeness should be nurtured for their own sake
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Core Values
Company’s tend to only have a few core values
Between 3 and 5 (Only a few values can be truly “core”)
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Developing Core Values
An organization must push with relentless honesty to define what values are truly central.
If more than 5 are chosen, an organization may be confusing core values (which do not change) with operating practices or business strategies
Values must stand a test of time
Once a preliminary list is drafted, a question should be asked of each one.
If the circumstances changed and penalized us for holding this core value, would we still keep it.
If yes, then the value is not core.
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Examples of Core Values
Corporate Social Responsibility
Science-based innovation
Being a pioneer- not following others
Creativity, Dreams, and Imagination
The right to freedom of choice
Hard work and individual productivity
Encouraging individual initiative
Never being satisfied
Fanatical attention to consistency and detail
Excellence in reputation
Honesty and Integrity
Hard work and continuous self improvement.
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Mission
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Mission: What Is Our Business?
Mission statement
a declaration of an organization’s “reason for being.”
answers the pivotal question “What is our business?”
reveals what an organization wants to be and whom it wants to serve
2-15
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1-16
We are a luxury brand whose incredible family of associates puts the soul in hospitality every day. The needs of our guests, associates and owners are in the forefront of everything we do. Through authenticity and innovation, we create unique memorable experiences.
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Mission Statement
Also known as :
a creed statement
a statement of purpose
a statement of philosophy
a statement of beliefs
a statement of business principles
2-17
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Characteristics of A Mission Statement
Not too lengthy (around 250 words or less)
Arouse positive feelings/emotions about the organization
Inspiring
Enduring
1-18
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Characteristics of A Mission Statement
They are not designed to be the absolute end.
They should:
Provide motivation
Provide general direction
Set the tone
Provide a philosophy to guide the organization
1-19
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Mission Statement Components
Customers
Who are the firm’s customers?
Products or services
What are the firm’s major products or services?
Markets
Geographically, where does the firm compete?
Technology
Is the firm technologically current?
1-20
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Mission Statement Components
Concern for survival, growth, and profitability
Is the firm committed to growth and financial soundness?
Philosophy
What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
Self-concept
What is the firm’s distinctive competence or major competitive advantage?
1-21
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Mission Statement Components
Concern for public image
Is the firm responsive to social, community, and environmental concerns?
Concern for employees
Are employees a valuable asset of the firm?
1-22
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1-23
We are a luxury brand whose incredible family of associates puts the soul in hospitality every day. The needs of our guests, associates and owners are in the forefront of everything we do. Through authenticity and innovation, we create unique memorable experiences.
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