hosp2
wzy19961214PESTEL Analysis: McDonalds
Political Factors
Increasing international trade agreements
Governmental guidelines for diet and health.
Governments have evolving public health policies.
Economic Factors
Slow but stable growth of developed countries
Slowdown of the Chinese economy
Rapid growth of developing countries
Social / Socio-culture Factors
Rising disposable incomes
Busy lifestyles in urban environments
Increasing cultural diversity
Healthy lifestyle trend
Technological Factors
Moderate R&D activity in the industry
Increasing business automation
Increasing sales through mobile devices
Ecological/Environmental Factors
Rising interest for corporate environmental programs
Increasing emphasis on sustainable business strategies
Changes in climate conditions in some regions
Legal Factors
Increasing health regulations in workplaces and schools (threat)
Increasing animal welfare regulations (threat & opportunity)
Rising legal minimum wages (threat)