HOSP4060PESTELAnalysisMcDonalds.docx

PESTEL Analysis: McDonalds

Political Factors

Increasing international trade agreements

Governmental guidelines for diet and health.

Governments have evolving public health policies.

Economic Factors

Slow but stable growth of developed countries

Slowdown of the Chinese economy

Rapid growth of developing countries

Social / Socio-culture Factors

Rising disposable incomes

Busy lifestyles in urban environments

Increasing cultural diversity

Healthy lifestyle trend

Technological Factors

Moderate R&D activity in the industry

Increasing business automation

Increasing sales through mobile devices

Ecological/Environmental Factors

Rising interest for corporate environmental programs

Increasing emphasis on sustainable business strategies

Changes in climate conditions in some regions

Legal Factors

Increasing health regulations in workplaces and schools (threat)

Increasing animal welfare regulations (threat & opportunity)

Rising legal minimum wages (threat)