hosp2

Competitive Profile Matrix: McDonalds

Critical Success FactorsWeightRatingScoreRatingScoreRatingScore

1Brand Name0.124.000.483.000.363.000.36

2Product Quality0.112.000.223.000.333.000.33

3Market Share0.122.000.244.000.483.000.36

4Customer Service0.102.000.203.000.302.000.20

5Geographic Coverage0.094.000.364.000.362.000.18

6Corporate Social Responsibility0.093.000.273.000.273.000.27

7Innovation0.104.000.402.000.203.000.30

8Price Competitiveness0.102.000.202.000.203.000.30

9Financial Position0.093.000.274.000.363.000.27

10Number of Locations0.084.000.323.000.243.000.24

Total1.002.963.102.81

McDonaldsBurger KingYum Brands