hosp

Sheet2

	SWOT Analysis	Matching Strategy List
	Strengths	Strength and Opportunity Strategy (SO)
		List 1 Strength
		List 1 Opportunity
		Type of Strategy	Pick from List
		Describe the Specific Strategy
	Weaknesses	Weakness and Opportunity Strategy (WO)
		List 1 Weakness
		List 1 Opportunity
		Type of Strategy	Pick from List
		Describe the Specific Strategy
	Opportunities	Strength and Threat Strategy (ST)
		List 1 Strength
		List 1 Threat
		Type of Strategy	Pick from List
		Describe the Specific Strategy
	Threats	Weakness and Threat Strategy (WT)
		List 1 Weakness
		List 1 Threat
		What Type of Strategy	Pick from List
		Describe the Specific Strategy
Pick from List
Forward Integration
Backward Integration
Horizontal Integration
Market Penetration
Market Development
Product Development
Related Diversification
Unrelated Diversification
Cost Leadership
Diferentiation
Focus Cost Leadership
Focus Diferentiation

SO Strategies: Uses a firms Internal Strengths to take adavantage of external opportunities.

WO Strategies aim at improving internal weaknesses by taking adavantage of external opportunites.

ST Strategies use a firms strengths to avoid or reduce the impact of external threats.

WT Strategies are defensive tactics directed at reducing internal weaknesses and avoiding external threats.