Assessment 3

ASSESSMENT TEMPLATE___________________________________________________

Page 1 of 2

Subject Title Visitor Behaviour and Management

Subject Code HOS804

Lecturer / Tutor Dr Mirrin Locke

Semester February 2019 Semester

Assessment Title Assessment 3 – Individual Report

Learning Outcome/s 1, 2, 4 & 5

Assessment type (group or

individual)

Individual

Weighting 50 %

Word count 3000 words excluding references and appendices Week 5

Format / Layout of Assessment

Report: ICMS Cover Page

Table of Contents

Synopsis / Executive Summary

Introduction

Findings

Conclusion

Recommendations

Reference List

Appendices

x

x x x x

x x x

x

Assessment instructions

You are contracted to provide an assessment and recommendation for a new attraction or event for the City of Sydney with the aim to increase visitors to the city during the winter months. Typically, visitor numbers are at their lowest during this time resulting in lower revenue for hotels, restaurants and city retailers and businesses. Incorporating theories, management principles and the published strategies of tourism agencies that promote tourism and visitation to Sydney, write a report focussing on the following issues:

✓ What new event or attraction would be suitable and aligned with the strategies in place for this destination?

✓ What are the short-term and long-term recommendations to increase visitation during the winter months?

✓ What additional infrastructure, services and expert knowledge would be required to support this new event/attraction?

Due date June 2, 2019 Class submission Lecture ☐ Tutorial ☐ Submission type Paper copy ☐ Turnitin ☒

ASSESSMENT TEMPLATE___________________________________________________

Page 2 of 2

✓ How would you promote this to target markets? How would you assess and measure the success of this event or attraction in relation to increased visitation?

✓ Critically appraise established theories and strategies to create an appropriate solution to the problem of lower visitation during winter months.

*The Report must be well researched (based on relevant and reliable sources) and written in an academic style, approx. 3000 words in length. Students may follow the format for footnotes and bibliography as laid out in the ICMS Style Guide 2017. Be particularly careful to avoid plagiarism that is, passing other people’s work off as your own (academic theft). Penalties for plagiarism are heavy and may include failure in the course. The main criteria for success: 1.Insight – The report should demonstrate an in-depth understanding of the destination/attraction experiential services and qualities, and tourist/visitor motivation theory 2. Substantiation - The report should be underpinned by course material and additional readings around the topic. 3.Clarity and structure – The report should be well structured and clearly presented

Readings for the assessment (instructions where they can be found e.g. MyAthens database, Moodle etc.)

Relevant readings for this assessment can be found on Moodle

Grading Criteria / Rubric The grading rubric for this assessment is on Moodle