Reflective Journal
ghanhateu
HOS301ATopic5PowerPointv1.pptxHOS301A Hotel Management Simulation
COMPETITOR ANALYSIS AND MARKETSHARE
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COMPETITOR AND MARKETSHARE
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Competitor analysis
GROUP ACTIVITY
HOTS
DISUCSSION
REVIEW
Thoughts / Insights
Market share
Pre class video review
RGI /RevPAR
Trendspotting
View pre class activity – If students have not viewed the video please play at the start of class or ask students to watch.
The video sets up this week’s topic and introduces the students to RGI.
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COMPETITORS
Rivalry in which every seller tries to get what other sellers are seeking at the same time: sales, profit, and market share by offering the best practicable combination of price, quality, and service. Where the market information flows freely, competition plays a regulatory function in balancing demand and supply. http://www.businessdictionary.com/definition/competition.html
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COMPETITORS
SWOT
Industry contacts / bodies / customers
Study pricing
Review digital platforms
Subscribe and follow social platforms
Subscribe to their mailing list
Google Alerts
Invest in monitoring tools
STR
Competitor Analysis
Competitor analysis provides you with a clear picture of what you are up against
Source: Zee absolute blog post
Refer to reading 5.4
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HOTS
TEAM DECISION
Select Reports
Advise students – the system allows for weekly decisions.
Describe all the pricing decision options teams need to consider.
What menu will they select and what ingredients
Enter the pricing for both food and beverage
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HOTS
TEAM DECISION
Drop down box
Select Competitor Status
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HOTS
TEAM DECISION
You are now able to view competitor hotel information
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HOTS
Trial
Trial Run :
30 minutes
2 DECISION CYCLES
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STR
The STAR (STR) report is a benchmarking tool that allows hotel to compare their revenue performance against the market
Metrics used in report
OCCUPANCY
Daily Rate (ADR)
Revenue Per Available Room (RevPAR)
Refer to reading 5.1
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STR
Looking for trends
Comparison to previous year
Attention – track data over a period to tim
How to read a STR Report
Refer to reading 5.1
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STR
TEAM DECISION
Click to access STR report.
Recommended to view every month.
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STR
TEAM DECISION
The month’s data
Comparing previous year performance to current year performance
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WORKSHOP
Group Activity: 15 minutes
Each hotel group is to analyse the STR report.
Access the STR report via the link in Moodle.
Answer the questions on the virtual wall – padlet.
Be prepared to share your answer with the class.
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HOTS
Trial
Trial Run :
30 minutes
2 DECISION CYCLES
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DISCUSSION
ASSESSMENT
The class needs to form their management teams.
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DISCUSSION
ASSESSMENT
The class needs to form their management teams.
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Next Week
Teams to adjust strategy and decision as required
Complete pre class Activity
Participate – post your thoughts on the discussion forum
Assessment Two (2) due end of week 6
Remind students that this subject requires out of class work.
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